2 days ago
Marketing Brand Specialist
Alliance Franchise Brands
Plymouth, MI (Hybrid)Full time
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing Brand Specialist
Plymouth, MI (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 days ago
Job Summary
Own and steer local marketing programs for Franchise Members, guiding multi-channel campaigns, program execution, and performance analysis.
- Partner with Franchise Members to identify opportunities and develop local strategies across email, web, social, and offline channels.
- Provide proactive support, training, and guidance to ensure brand consistency and program success.
Job Description
Responsibilities
- The Brand Marketing Specialist serves as a primary marketing resource for Franchise Members, providing guidance and support to help drive local business growth.
- This role partners directly with Franchise Members to identify opportunities, develop marketing strategies, and execute programs across multiple channels, including email marketing, websites, social media, SEO, SEM, direct mail, and other business development initiatives.
- Franchise Member Support: Serve as a key point of contact for Franchise Members, providing proactive, responsive and high-quality marketing support.
- Manage marketing help desk inquiries / cases, ensuring timely resolution of issues and clear communication throughout the process.
- Provide strategic guidance on local marketing programs, campaigns, and best practices to help Franchise Members achieve their business goals.
- Develop and implement local marketing plans for Franchise Members, providing strategic recommendations that drive local business growth and strengthen brand presence.
- Program Support & Execution: Support the development and execution of local marketing and lead generation programs across multiple channels.
- Track and analyze Franchise Member participation in marketing programs and campaigns, identifying opportunities to improve engagement and performance.
- Collaborate with internal teams and agency partners to ensure successful implementation of marketing initiatives.
- Ensure brand consistency and compliance with established brand standards across all marketing activities and communications.
Requirements
- Bachelor’s degree in marketing, business, communications or a related field.
- Minimum of 3 years of professional marketing experience.
- Proven ability to execute local marketing plans.
- Strong understanding of local market dynamics and multi-channel marketing strategies.
- Ability to take directions and see projects through to completion.
Preferred
- Preferred experience in franchising or multi-brand environment
- Experience working with small business owners a plus.
- Solid Understanding of Google Analytics and Ads platforms
- Proficient in Microsoft Excel and Dynamics 365. Experience with Monday.com or other project management software a bonus.
Alliance Franchise Brands
3.5 Glassdoor
Alliance Franchise Brands is a leader in the multi-billion dollar market for marketing, print, sign, and graphics communications services. With over 45 years of franchising experience, we have established ourselves as an industry trailblazer in franchise training, technology, and implementation. Our family of brands includes Allegra Marketing Print Mail, Image360, RSVP Direct Mail Advertising, True Install, Signs by Tomorrow, Signs Now, KKP, Insty-Prints, and American Speedy Printing. Together, our 550+ independently owned and operated locations across North America provide businesses and organizations with a one-stop resource for advanced printing, marketing, signage, mailing, and installation solutions. At Alliance Franchise Brands, we are driven by our core focus and values. Our passion lies in empowering success through high-impact programs and comprehensive support. We uphold a Members First mentality, ensuring ethical and trustworthy behavior, a can-do, results-driven approach, respect for others, and a passion for excellence. Discover the Alliance Franchise Brands difference.
Founded in 1977
Plymouth, Michigan, USA
147 employees (31 in marketing)
68% recommend to a friend
94% CEO approval
Marketing Team
Marketing Team Size
26 (18% of company)
Median Career Experience
17 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Burke Cueny CFE, MBA
Executive Vice President Marketing
At the company for 11 years 2 months
Melissa McClain
Director of Brand Marketing
At the company for 1 year 4 months
Alison Wells
Digital Marketing Director
At the company for 2 years 3 months
Kelley Haynes
Brand Marketing Director
At the company for 10 years 8 months
Traffic Signals
Monthly Visitors
1.3K
Traffic Source Mix
Search
28.7%
Direct
47%
Referral
5.9%
Social
16.9%
Paid
1.5%
Headcount Trend
Current headcount: ~147
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.