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4 months ago

Marketing Coordinator, CRM & Loyalty

Zenni Optical

USA (Remote)Full time$63K/yr – $67K/yr

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Zenni Optical

Marketing Coordinator, CRM & Loyalty

USA (Remote)

$63K/yr – $67K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive CRM lifecycle programs and multi-channel campaigns with end-to-end ownership, QA, and cross-functional collaboration.

Own end-to-end CRM campaigns (email/SMS) with rigorous QA.
Must-have: 2–4 years in CRM or lifecycle marketing in a B2C e-commerce environment.
Standout: Enterprise-scale campaign delivery in Bloomreach with cross-functional partners.

Job Description

Responsibilities

Campaign Execution: Own the full production lifecycle for all CRM initiatives within Bloomreach, including asset management, HTML coding/adjustments, and final deployment.
Workflow Management: Act as the primary keeper of the CRM calendar, using Jira and ClickUp to coordinate timelines, communicate dependencies, and flag risks to stakeholders.
Cross-Functional Partnership: Collaborate with Developers, Product, and Creative teams to gather requirements and ensure all technical components—like prescription data triggers—are functioning correctly.
Quality Assurance: Conduct rigorous pre-send QA (link checks, image rendering, and personalization logic) to ensure a seamless experience across all devices and email clients.
Testing & Optimization: Set up and monitor A/B tests for subject lines, creative variations, and send times, maintaining a centralized "learning hub" to track and share results.

Requirements

2–4 years of hands-on experience in CRM, lifecycle marketing, or marketing operations within a B2C e-commerce environment.
Proven experience building and launching multi-channel campaigns (email and SMS) within an enterprise-level platform like Bloomreach.
Proficiency in using project management tools (Jira and ClickUp) to manage complex tasks and cross-functional documentation.
Solid understanding of HTML/CSS for responsive email development and troubleshooting.
Demonstrated ability to manage audience segmentation, suppression lists, and personalization tokens for targeted messaging.
Strong attention to detail and a "high bar" for executional quality to ensure error-free campaign delivery.
Clear, proactive communication style with experience providing regular status updates to diverse stakeholders.
Analytical mindset with the ability to interpret campaign data and build actionable performance reports.
Comfort learning and adapting to new marketing technologies and internal proprietary tools.
Ability to work effectively under pressure, managing multiple deadlines and projects simultaneously.

Preferred

Advanced Platform Skills: Experience with advanced Bloomreach features, such as Scenarios, Jinja/Liquid scripting, and webhooks for real-time personalization.
Eyewear/Retail Expertise: Previous experience in the optical industry or a technical retail environment with complex product catalogs.
Compliance Knowledge: Deep familiarity with deliverability best practices and global regulations, including CAN-SPAM, GDPR, and CCPA.
Validation Tools: Experience using Litmus or Email on Acid to ensure pixel-perfect rendering across varying device types.
Creative Tools: Basic proficiency in Adobe Photoshop or Illustrator for minor asset adjustments and image optimization.
Testing Frameworks: Experience supporting landing page execution or in-app content as part of a holistic lifecycle strategy.
Multilingual Communication: Full professional fluency in English and Spanish (written and verbal) to support localized campaign execution.

Benefits

U.S. Perks & Benefits:
Annual Bonus Program
Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
Basic Life and AD&D with option for additional voluntary coverage
Short and long term disability coverage
401k with up to 4% match
EAP and Spring Health that gives you and dependents access to free therapy and coaching
Free access for you and your family to our digital wellness platform - Wellness Coach
Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
Family forming & fertility support and services through Maven

Zenni Optical

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 50 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Columbus Crew, and San Francisco 49ers and partner with Emmy® Award-winning actress, musician, producer, and style icon, Keke Palmer. Our Purpose is to help our customers See Better And Live Better. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.

Founded in 2003

Novato, CA, US

416 employees (80 in marketing)

www.zenni.com