5 weeks ago
Sr. Manager, Brand Marketing
Zenni Optical
USA (On-site)Full time$122K/yr – $152K/yr
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Sr. Manager, Brand Marketing
USA (On-site)
$122K/yr – $152K/yrSenior Level8+ years expFull time
Posted 5 weeks ago
Job Summary
Own and evolve Zenni's brand strategy and architecture, lead multi-channel campaigns from planning to analysis, and align cross-functional partners while mentoring the Brand Marketing team.
- Own brand strategy, campaign roadmaps, and KPI reporting with senior leadership
- Drive integrated campaigns with performance analytics to inform demand generation
- Lead cross-functional partnerships across Brand, Creative, Performance Marketing, PR, Social, E-commerce, and Product
Job Description
Responsibilities
- Strategic Leadership & Planning: Lead brand marketing strategy, campaign roadmaps, and KPI reporting with senior leadership, while building a long-term brand architecture to support parent and product brand expansion.
- Brand & Campaign Performance: Lead integrated brand campaigns that drive awareness, consideration, and conversion, translating brand equity into measurable metrics and using performance tracking and post-campaign analysis to inform future planning and demand generation.
- Brand Strategy Evolution: Guide the evolution of Zenni's brand narrative and product brand identity systems, partnering with agencies to ensure cohesive, differentiated storytelling across all touch points.
- Cross-Functional Partnership: Drive alignment across Brand, Creative, Performance Marketing, PR, Social, E-commerce, and Product teams, integrating brand initiatives into broader marketing and commercial strategy through clear communication and influence.
- Team Leadership & Mentoring: Manage and mentor the existing Brand Marketing team with clear development plans and feedback, building structure and accountability while fostering strategic thinking and creative confidence.
Requirements
- 8+ years of progressive brand marketing experience, including experience developing and leading integrated, multi-channel campaigns
- Proven track record building brand strategy and architecture for a parent brand and/or portfolio of product brands, ideally in a consumer, retail, or DTC environment
- Strong analytical skills with experience translating brand equity goals into measurable KPIs (e.g., brand lift, engagement, customer growth) and using data to inform strategy
- Demonstrated experience managing agency and external partner relationships to deliver cohesive creative and messaging
- Experience partnering cross-functionally with Creative, Performance Marketing, PR, Social, E-commerce, and Product teams to drive integrated brand initiatives
- People management experience, with a track record of mentoring and developing team members
- Skilled in budget management, forecasting, and resource allocation for marketing programs
- Excellent communication and stakeholder management skills, with the ability to influence senior leadership through clear rationale and strategic thinking
- Ability to balance big-picture brand vision with hands-on, detail-oriented execution across multiple concurrent initiatives
Benefits
- Annual Bonus Program
- Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
- Basic Life and AD&D with option for additional voluntary coverage
- Short and long term disability coverage
- 401k with up to 4% match
- EAP and Spring Health that gives you and dependents access to free therapy and coaching
- Free access for you and your family to our digital wellness platform - Wellness Coach
- FTO (Flex Time Off) in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
- Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
- Family forming & fertility support and services through Maven
Zenni Optical
Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 50 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Columbus Crew, and San Francisco 49ers and partner with Emmy® Award-winning actress, musician, producer, and style icon, Keke Palmer. Our Purpose is to help our customers See Better And Live Better. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.
Salaries
Posted range
$122K/yr – $152K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
43 (10% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Nicolle Feria Pino
Vice President, Engagement Marketing
At the company for 1 year
Veronica Alcaro
Vice President, Brand
At the company for 3 years 10 months
Shelby Doan
Head of Celebrity & Brand Partnerships
At the company for 2 years 8 months
Amanda Beamish
Senior Director, Performance Marketing
At the company for 4 years
Traffic Signals
Monthly Visitors
7K
Traffic Source Mix
Search
30.8%
Direct
51.3%
Referral
7.8%
Social
8.5%
Paid
1%
Headcount Trend
Current headcount: ~424