1 day ago
Content Specialist
Career Certified
USA (Remote)Full time$65K/yr – $70K/yr
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Content Specialist
USA (Remote)
$65K/yr – $70K/yrMid Level2+ years expFull time
Posted 1 day ago
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Job Summary
Own end-to-end content production that drives revenue and supports campaigns, from ideation through AI-assisted drafting to publication, across blogs, emails, ebooks, webinars, and scripts.
- Manage multi-format content aligned to campaign goals
- Leverage AI tools while safeguarding brand voice and quality
- Collaborate across marketing, product, and sales to enable downstream execution
Job Description
Responsibilities
- Execute written content strategies aligned to revenue, thought leadership, and marketing objectives within defined lines of business, ensuring work is delivered on time and supports broader campaign timelines.
- Develop high-quality written assets across formats — blogs, ebooks, emails, webinars, sales campaigns, video scripts, social content, and more — that generate revenue and move users toward clear intent-driven actions.
- Partner with Marketing stakeholders to plan, sequence, and deliver content that enables downstream execution across teams.
- Apply SEO principles and best practices to content where applicable, in partnership with the Digital Marketing team.
- Create content that serves as the foundational asset for multi-channel campaigns, maintaining a strong and cohesive brand voice, with the understanding that delayed delivery directly impacts the execution timelines of other teams.
- Repurpose and tailor content across channels while maintaining consistent messaging and meeting agreed-upon production schedules.
- Communicate proactively with stakeholders when timelines or scope shift, and help problem-solve to keep campaigns on track.
- Use AI tools (Claude, ChatGPT, Microsoft Copilot, and others) as a required component of your workflow — for brainstorming, outlining, drafting, and revisions — to improve efficiency, explore multiple angles, and tighten messaging.
- Apply strong editorial judgment to all AI-assisted output to ensure it reflects The CE Shop’s brand voice, accuracy standards, and audience expectations. AI accelerates the work; your judgment defines the quality.
- Identify which content projects are appropriate for heavier AI assistance vs. those requiring more original, human-led development, and calibrate your approach accordingly.
Requirements
- Minimum Education Req: Two or four-year college degree, or equivalent combination of education and experience, in journalism or related position
- Years of Experience: 2+ years of experience in a similar or related position
- 3+ years of professional writing or content marketing experience, ideally in a B2C or ed-tech environment
- Exceptional writing skills with the ability to flex across formats: long-form editorial, short-form email copy, scripts, promotional content, and social
- Strong grasp of content strategy — you understand why a piece of content exists and what it’s supposed to do, not just how to write it.
- Familiarity with SEO fundamentals and how they inform content decisions
- Demonstrated comfort using AI writing tools in a professional or portfolio context
- Ability to write clear, effective prompts that produce useful output — and the editorial eye to know when that output needs significant rework
- Openness to learning new AI tools as they emerge and adapting your workflow accordingly
- You view AI as a collaborator that makes you faster and sharper — not a crutch, and not a threat
Career Certified
3.0 Glassdoor
Trusted by over 1.4 million students and 3,500 affiliate and wholesale partners, the Career Certified family of brands provides a superior education journey to deliver career freedom. Revolutionizing education for careers that require certification, Career Certified serves the lifecycle of professions across myriad verticals. Through industry-leading curricula and a time-saving process, we help students master the knowledge needed for Pre-Licensure, Licensure, and Continuing Education, as well as supplemental material to give our students a leg up.We offer coursework and professional development that serves a variety of industries requiring certification and continuing education, which includes: real estate, mortgage, home inspection, and appraisal.Career Certified is the trusted source for multi-vertical education, using best-in-class technology that continues to be consistent, flexible, and affordable.Who are we? Our history dates back to 2005, when we founded The CE Shop, which provides education for real estate, mortgage, home inspection, and home appraisal professionals, as well as offering both printed and digital textbooks. The success of The CE Shop led to the creation of Career Certified as we expanded into multiple verticals. In creating Career Certified, we leaned into our greatest strengths: our best-in-breed technology platform, incredible leadership, knowledgeable staff of industry professionals, and our passion to do the right thing for our customers and the industries we serve.
Founded in 2005
Englewood, Colorado, USA
94 employees (23 in marketing)
0% recommend to a friend
50% CEO approval
Traffic Signals
Monthly Visitors
3.2K
Traffic Source Mix
Search
24.6%
Direct
52.7%
Referral
9.2%
Social
11.8%
Paid
1.5%
Headcount Trend
Current headcount: ~96
Marketing Team
Marketing Team Size
18 (19% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1