7 days ago
Revenue & Marketing Analytics Manager
Career Certified
USA (Remote)Full time$105K/yr – $110K/yr
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Revenue & Marketing Analytics Manager
USA (Remote)
$105K/yr – $110K/yrManager5+ years expFull time
Posted 7 days ago
Job Summary
Own and manage B2B and B2C funnel and executive reporting, driving revenue-focused analytics and cross-functional collaboration with Sales, Marketing, and Finance.
- Own funnel reporting from MQL to revenue
- Partner with Sales and Marketing Operations to align lead routing
- Deliver executive-level dashboards for CAC, LTV, and revenue insights
Job Description
Responsibilities
- B2B Funnel Reporting
- - Own the B2B pipeline funnel reporting process, tracking performance from MQL through SQL, Opportunity, and Customer.
- - Monitor funnel conversion rates, velocity metrics, and stage-to-stage drop-off trends.
- - Produce recurring pipeline performance reporting for executive leadership and business unit stakeholders.
- - Partner with Sales Operations and Marketing Operations to align lead qualification and routing methodologies.
- - Reconcile B2B enrollment activity with revenue and financial reporting.
- B2C Funnel & Enrollment Reporting
- - Own B2C enrollment funnel reporting across all Career Certified brands.
- - Analyze conversion performance from site visit through enrollment and purchase.
- - Track enrollment conversion rates by brand, channel, product, and source.
Requirements
- Minimum Educational Req: Bachelor's degree in Business, Finance, Marketing, Analytics, Economics, or related field; or equivalent combination of education and experience.
- Years of Experience: 5-7 years of relevant work experience in Marketing Analytics, Revenue Operations, Business Intelligence, Growth Analytics, or a related field.
- Required Technical Skills:
- Advanced Microsoft Excel
- Power BI, Tableau, QuickSight, or similar BI platform
- Salesforce CRM
- Google Analytics 4 (GA4)
- Microsoft Office Suite
Preferred
- SQL and data querying experience
- Paid media reporting platforms
- Affiliate marketing analytics platforms
- Email marketing and lifecycle marketing analytics tools
- Marketing attribution and customer journey reporting experience
Benefits
- Tuition reimbursement, subject to approval
- Paid company holidays (9 days off per year)
- Flexible Time Off (FTO), as described in the employee handbook
- Remote and collaborative work environment
- Voluntary participation in Career Certified’s medical, dental, and vision plans, as well as supplemental insurance options
- Voluntary participation in Career Certified’s 401k plan
Career Certified
3.0 Glassdoor
Trusted by over 1.4 million students and 3,500 affiliate and wholesale partners, the Career Certified family of brands provides a superior education journey to deliver career freedom. Revolutionizing education for careers that require certification, Career Certified serves the lifecycle of professions across myriad verticals. Through industry-leading curricula and a time-saving process, we help students master the knowledge needed for Pre-Licensure, Licensure, and Continuing Education, as well as supplemental material to give our students a leg up.We offer coursework and professional development that serves a variety of industries requiring certification and continuing education, which includes: real estate, mortgage, home inspection, and appraisal.Career Certified is the trusted source for multi-vertical education, using best-in-class technology that continues to be consistent, flexible, and affordable.Who are we? Our history dates back to 2005, when we founded The CE Shop, which provides education for real estate, mortgage, home inspection, and home appraisal professionals, as well as offering both printed and digital textbooks. The success of The CE Shop led to the creation of Career Certified as we expanded into multiple verticals. In creating Career Certified, we leaned into our greatest strengths: our best-in-breed technology platform, incredible leadership, knowledgeable staff of industry professionals, and our passion to do the right thing for our customers and the industries we serve.
Founded in 2005
Englewood, Colorado, USA
94 employees (23 in marketing)
0% recommend to a friend
50% CEO approval
Salaries
Posted range
$105K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
18 (19% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3.2K
Traffic Source Mix
Search
24.6%
Direct
52.7%
Referral
9.2%
Social
11.8%
Paid
1.5%
Headcount Trend
Current headcount: ~96