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Tusk Strategies logo
10 hrs ago

Associate, Paid Media

Tusk Strategies

New York City, NY (Hybrid)Full time$60K/yr – $80K/yr

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Tusk Strategies logo

Associate, Paid Media

Tusk Strategies

New York City, NY (Hybrid)

$60K/yr - $80K/yrIn-houseFull-timeMid level2+ years exp.
10 hrs ago
Tusk Strategies logo
Tusk Strategies

Associate, Paid Media

New York City, NY (Hybrid)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 10 hrs ago

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Job Summary

You will own end-to-end paid media programs that advance client goals, from strategy and budgeting to creative, execution across multiple channels, and performance optimization, while coordinating with cross-functional teams and supporting grassroots and stakeholder engagement.

  • Own media strategy, budgeting, and optimization cycles
  • Collaborate on messaging, creative concepts, and client-ready deliverables
  • Coordinate cross-channel campaigns and stakeholder outreach

Job Description

Responsibilities

  • Exposure vs. shaping public opinion vs. influencing specific lawmakers
  • Designing and executing paid media programs that advance client goals, from strategy, messaging, and audience targeting through budgeting, launch, optimization, and reporting.
  • Recommending the right media channel mix (paid social, programmatic and addressable, CTV/streaming, search, audio, print, and SMS) based on campaign goals, audiences, and budget.
  • Building media plans and budgets, and helping develop creative concepts, scripts, and ad copy tailored to each platform.
  • Building and launching campaigns directly in Meta, Google, and programmatic platforms, and managing paid media vendor relationships.
  • Monitoring pacing, delivery, and performance; pulling reporting and turning it into clear, client-ready recaps and optimization recommendations.
  • Identifying and securing third-party validators and grassroots and grasstops supporters for client campaigns.
  • Planning and executing grassroots mobilizations, including paid digital advocacy campaigns, that generate significant numbers of emails and letters to government officials.
  • Drafting and editing op-eds, testimony, speeches, polls, digital and social content, and client memos and decks.
  • Developing high-quality strategy decks, workback plans, and other collateral.

Requirements

  • A minimum of 2 years of hands-on paid media or digital advertising experience at a public affairs firm, media buying agency, in-house, in government, and/or on political or issue advocacy campaigns.
  • Examples of campaigns or projects that show how your creative communications efforts drove a successful client outcome.
  • Excellent writing and messaging instincts.
  • Ability to work on multiple projects at once and work under tight deadlines while responding quickly to team members and clients.
  • Ability to work in our Manhattan office 4 days per week with occasional travel required.

Preferred

  • Hands-on experience in Meta Ads Manager and Google Ads; familiarity with programmatic/DSP platforms, CTV, and broadcast/cable buying is a plus.
  • Working knowledge of voter file data (e.g., L2, TargetSmart, i360), audience building, and list matching; experience with modeled audiences is a plus.

Benefits

  • Highly competitive base salary.
  • Opportunity to earn new business commission.
  • Eligible to earn an EOY bonus as a new employee.
  • 401(k) with employer contribution of 3% of compensation.
  • 100% covered premiums for medical, dental, and vision insurance; dependents and spouses are 50% covered.
  • Unlimited vacation.
  • Paid parental leave.
  • Covered cell phone service.
Tusk Strategies logo

Tusk Strategies

4.4 Glassdoor

Tusk Strategies is a 35-person team of some of the most talented and tenacious political, communications, and policy strategists in the country. For over a decade, we have worked with leading startups, established companies, and organizations willing to think creatively and challenge the status quo. Our teams take on and win complex multi-jurisdictional regulatory campaigns, pass groundbreaking laws, direct communications efforts that breakthrough the noise, and grow client businesses through unique partnerships and events. We're who you hire when winning is the only option.Every day we speak to new companies and organizations looking to engage in the political arena. Get in touch on LinkedIn with any of our team members or head to our website to learn more and reach out.

Founded in 2010
New York, New York, USA
43 employees (2 in marketing)
www.tuskstrategies.com
100% recommend to a friend

Salaries

Posted range

$60K/yr – $80K/yr

Taken straight from the job posting.

See all Tusk Strategies salaries

Marketing Team

Marketing Team Size
2 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
28.8%
Direct
46.6%
Referral
5.8%
Social
17.3%
Paid
1.4%

Headcount Trend

Current headcount: ~43

News about Tusk Strategies

Statara Solutions and Tusk Strategies Team Up to Transform Digital Advocacy
Apr 2, 2025 • PR Newswire
Bradley Tusk says he makes more money with ‘equity-for-services’ than he did as a traditional VC
Mar 26, 2025 • TechCrunch

Links

www.tuskstrategies.comLinkedInX (Twitter)Crunchbase

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