Wendy's

Sr Specialist - Division Marketing

Tampa, FL (Unknown)

$81K/yr – $138K/yrSenior Level

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive local marketing for Wendy’s company restaurants by translating national strategy into actionable regional programs.

Own local marketing strategy and turn-key programs to support sales and profits.
Must-have: Translate national ideas into local tactics across multiple projects.
Standout: Cross-functional collaboration with brand, operations, and agencies to execute unique initiatives.

Job Description

Responsibilities

Lead local marketing strategy/tactics to drive sales and profits for company restaurants. Ideate, develop, implement, and analyze turn-key local marketing programs to complement national strategies. Engage with cross-functional organization, including National/Local Agencies, Merchandising, and Operations to deliver required assets.
Manage and update online toolkit which houses all local marketing assets for agencies, franchisees and marketing managers.
Partner and communicate cross functionally with brand, advertising, operations and finance to activate new product initiatives and to develop and execute unique local marketing programs that complement the national brand strategies.
Create Marketing strategies/tactics for Wendy’s company restaurants.
Support Division Marketing Managers with marketing planning and implementation of regional/local tactics that will drive sales and profits for franchise operators.
Develop and execute programs that engage our restaurant teams.

Requirements

Education: Bachelor's Degree
Travel: 40%
Ability to think strategically and translate national ideas into local programs. Must be able to manage multiple projects and priorities – strong organization and planning skills required.
Must be innovative, possess strong critical thinking skills and be self-motivated. Must be able to work independently and with a variety of other functions in the organization as part of a team.
Up to 40% travel

Preferred

Additional education information (major, etc.): marketing, advertising, public relations, communications or related field are preferred.

Benefits

parential leave
free EAP sessions
company 401k match and other great offerings

Wendy's

3.3 Glassdoor

WENDYS OLD FASHIONED HAMBURGERS is a company based out of 302 15Th St Ne, Auburn, Washington, United States.

Founded in 1990

Auburn, Washington, USA

6.8K employees (154 in marketing)

www.wendys.com

51% recommend to a friend

64% CEO approval

Traffic Signals

Monthly Visitors

4.7M

Monthly Google Ads Budget

$179.2K

Traffic Source Mix

63%

Direct

30.8%

Referral

4.3%

Social

0.9%

Paid

Headcount Trend

Current headcount: ~6.8K

Recent News

Wendy’s Plans to Close Hundreds of Locations Nationwide—Here's Why

Nov 20, 2025 • Good Housekeeping

Wendy's says it will close hundreds of restaurants. Where to find Southern Tier locations

Nov 17, 2025 • Star-Gazette

South Lyon Wendy's restaurant permanently closes

Nov 17, 2025 • Observer and Eccentric Newspapers

Responsibilities

Lead local marketing strategy/tactics to drive sales and profits for company restaurants. Ideate, develop, implement, and analyze turn-key local marketing programs to complement national strategies. Engage with cross-functional organization, including National/Local Agencies, Merchandising, and Operations to deliver required assets.
Manage and update online toolkit which houses all local marketing assets for agencies, franchisees and marketing managers.
Partner and communicate cross functionally with brand, advertising, operations and finance to activate new product initiatives and to develop and execute unique local marketing programs that complement the national brand strategies.
Create Marketing strategies/tactics for Wendy’s company restaurants.
Support Division Marketing Managers with marketing planning and implementation of regional/local tactics that will drive sales and profits for franchise operators.
Develop and execute programs that engage our restaurant teams.

Requirements

Education: Bachelor's Degree
Travel: 40%
Ability to think strategically and translate national ideas into local programs. Must be able to manage multiple projects and priorities – strong organization and planning skills required.
Must be innovative, possess strong critical thinking skills and be self-motivated. Must be able to work independently and with a variety of other functions in the organization as part of a team.
Up to 40% travel

Preferred

Additional education information (major, etc.): marketing, advertising, public relations, communications or related field are preferred.

Benefits

parential leave
free EAP sessions
company 401k match and other great offerings