7 weeks ago
Director - Brand Marketing
Wendy's
Dublin, OH (Hybrid)$154K/yr – $277K/yr
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Director - Brand Marketing
Dublin, OH (Hybrid)
$154K/yr – $277K/yrDirector/Executive7+ years exp
Posted 7 weeks ago
Job Summary
Owns the development and execution of US national marketing plans and cross-functional programs, driving brand growth through cross-team leadership, product/brand strategy, and stakeholder alignment.
- Owns annual plans and KPIs.
- Leads cross-functional teams from ideation to implementation.
Job Description
Responsibilities
- Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals.
- Facilitates engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.
- Leads the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals.
- Creates the business cases that influences & inspires Senior Leadership to support national & test programs on our U.S Marketing Calendar and provides inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.
- Leads respective projects/ initiatives in the marketing plan across a broad cross-functional team from ideation to implementation – with a key focus on collaboration, creativity, and critical thinking.
- Leads menu strategy and product development for Wendy’s, working closely with cross-functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.
- Partners with the Advertising, Media & Agency teams to create streamlined marketing campaigns that deliver on strategic U.S business objectives through driving creative direction, consumer insights and evaluation.
- Leads a high-performing U.S. Brand team, through role clarity to teams and by level, expectation setting and accountability check-ins, as well as growth and development mindset and actions.
- Prepares content and engages with franchisee audiences (WNAP, DMAP, etc.) as needed to present information, gather input, and/or inspire excitement around new programming.
Requirements
- Education: Bachelor's Degree
- Travel: 20%
- preferred: Master’s in marketing or MBA
- 7-10 Years of experience in National Marketing for Retail or QSR brand
- Business Case writing and/or P&L management
- Demonstrated experience leading cross-functional teams
- Demonstrated product management experience, including innovation
- Experience managing and working with ad agencies
- Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week.
Preferred
- Master's in marketing or MBA
Benefits
- parential leave
- free EAP sessions
- company 401k match and other great offerings
Wendy's
3.3 Glassdoor
WENDYS OLD FASHIONED HAMBURGERS is a company based out of 302 15Th St Ne, Auburn, Washington, United States.
Founded in 1990
Auburn, Washington, USA
6.8K employees (154 in marketing)
51% recommend to a friend
64% CEO approval
Salaries
Posted range
$154K/yr – $277K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
4.7M
Monthly Google Ads Budget
$179.2K
Traffic Source Mix
Search
63%
Direct
30.8%
Referral
4.3%
Social
0.9%
Paid
1%
Headcount Trend
Current headcount: ~6.8K
Recent News
Links
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