Own the multi-sided GTM for an institutional marketplace, shaping issuer, maker, and taker motion with cross-functional leadership and a sharp first 90 days to set strategy and a 6–12 month plan for partnerships, liquidity, and adoption.

Own the three-sided growth strategy across Product, Capital Markets, Partnerships, and Commercial teams.
Define ICPs, priority segments, and scalable onboarding, activation, and expansion motions.
Build taker and issuer programs that accelerate liquidity and market expansion.

Job Description

Responsibilities

As the Director, StableFX Strategy & GTM, you will define and execute the growth strategy for StableFX, Circle's institutional marketplace for stablecoin-based foreign exchange. Working across Product, Capital Markets, Partnerships, Marketing, Compliance, and Commercial teams, you will determine where StableFX wins, who it wins with, and how it scales.
This role goes beyond traditional business development, product management, or product marketing. Success comes from identifying market opportunities, defining ideal customer profiles, building scalable go-to-market motions, and developing the network effects that drive marketplace growth.
You will operate across the three sides of the StableFX ecosystem — issuers, makers, and takers — shaping issuer acquisition strategy, influencing liquidity and market-expansion initiatives, and leading customer acquisition and commercialization for takers. Partnering closely with Product and Capital Markets, you will bring market insight into product decisions while building the partnerships and growth programs that accelerate adoption.
As the voice of the market, you will help Circle identify where StableFX delivers differentiated value and translate those opportunities into scalable business outcomes.
Within your first 90 days, you will:

Develop and socialize a comprehensive StableFX growth strategy aligned across Product, Capital Markets, Partnerships, and executive leadership.
Define and prioritize target segments and ideal customer profiles across issuer, maker, and taker audiences.
Build strong working relationships across Product, Capital Markets, Marketing, Compliance, and Commercial teams.
Establish operating rhythms for customer discovery and market feedback that influence product direction.

Within your first 6–12 months, you will:

Launch strategic partnerships and commercial programs that drive measurable StableFX adoption.
Establish repeatable acquisition, onboarding, activation, and expansion motions across priority segments.

Circle

4.0 Glassdoor

Building the Internet Financial Platform — powered by USDC, Arc, and Circle Payments Network.

Founded in 2013

First, West Virginia, USA

1.3K employees (101 in marketing)

www.circle.com

74% recommend to a friend

85% CEO approval

Traffic Signals

Monthly Visitors

759.6K

Monthly Google Ads Budget

$105K

Traffic Source Mix

32.4%

Direct

52.5%

Referral

8.4%

Social

5.6%

Paid

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size

75 (6% of company)

Median Career Experience

13 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Tim Wing

Lead Talent Acquisition & Marketing Partner

At the company for 5 years 7 months

Marketing Leadership

Nicholas Walsh

Vice President, Brand & Creative

At the company for 1 year

Tim Queenan

Senior Vice President Marketing

At the company for 1 year 6 months

Dalip Tyagi

VP, Strategy, Pricing and Product Marketing

At the company for 2 years 5 months

Ajit Deshpande

Vice President of Growth Marketing

At the company for 4 years 8 months

Funding

Total Funding

$2.4B

Last Raise

$17.7M

Post IPO Secondary, 4 months ago

Funding History

Nov 2025
Post IPO Secondary • $17.7M
Aug 2025
Post IPO Equity • $260M
Aug 2025
Post IPO Secondary • $1B

Recent News

Exclusive: Circle stablecoin for ‘banking-level privacy’ to launch on Aleo blockchain

Dec 9, 2025 • Fortune

Bybit and Circle Forge Strategic Partnership to Advance Global USDC Adoption

Dec 8, 2025 • Circle Internet

Announcing the Circle Foundation: Building Financial Resilience for All

Dec 2, 2025 • Circle Internet

Responsibilities

As the Director, StableFX Strategy & GTM, you will define and execute the growth strategy for StableFX, Circle's institutional marketplace for stablecoin-based foreign exchange. Working across Product, Capital Markets, Partnerships, Marketing, Compliance, and Commercial teams, you will determine where StableFX wins, who it wins with, and how it scales.
This role goes beyond traditional business development, product management, or product marketing. Success comes from identifying market opportunities, defining ideal customer profiles, building scalable go-to-market motions, and developing the network effects that drive marketplace growth.
You will operate across the three sides of the StableFX ecosystem — issuers, makers, and takers — shaping issuer acquisition strategy, influencing liquidity and market-expansion initiatives, and leading customer acquisition and commercialization for takers. Partnering closely with Product and Capital Markets, you will bring market insight into product decisions while building the partnerships and growth programs that accelerate adoption.
As the voice of the market, you will help Circle identify where StableFX delivers differentiated value and translate those opportunities into scalable business outcomes.
Within your first 90 days, you will:

Develop and socialize a comprehensive StableFX growth strategy aligned across Product, Capital Markets, Partnerships, and executive leadership.
Define and prioritize target segments and ideal customer profiles across issuer, maker, and taker audiences.
Build strong working relationships across Product, Capital Markets, Marketing, Compliance, and Commercial teams.
Establish operating rhythms for customer discovery and market feedback that influence product direction.

Within your first 6–12 months, you will:

Launch strategic partnerships and commercial programs that drive measurable StableFX adoption.
Establish repeatable acquisition, onboarding, activation, and expansion motions across priority segments.