Narrative Ownership: craft a cohesive voice across blog, briefs, posts, and pitches.
Editorial Engine: manage the end to end content calendar and tie launches to business milestones.
Channel Playbook: govern blog, newsletter, and LinkedIn with tested distribution and opportunistic amplification.

Job Description

Responsibilities

Manage Narrative Architecture: Define Heron’s voice and vocabulary that holds across every channel and audience. The blog, the customer brief, the LinkedIn post, and the press pitch should all sound like they come from the same company with the same conviction. Your job is to make sure they sound cohesive.
Story Mine: Build relationships and processes to extract employee stories and turn them into differentiated content; monitor industry conversations, competitor moves, and moments for Heron to speak up.
Drive the Editorial Pipeline: Own the content calendar end to end — what gets made, when it ships, and how it maps to the BD calendar and milestones.
Shape Channel Strategy and Distribution: Own the blog, newsletter, and LinkedIn with a clear view on placement, testing new channels, and opportunities to amplify Heron’s story.
Leverage Earned Media: Build journalist relationships in energy, infrastructure, and climate tech; place stories, manage inbound press, and position leadership as credible voices.

Requirements

7–10 years in B2B communications, content strategy, or technical marketing, ideally in energy, climate tech, deep tech, or infrastructure.
Strong writing at the center of everything you do. You can write the technical explainer, the customer brief, and the newsletter.
A track record of delivering communications initiatives with measurable outcomes.
Fluency with AI tools. You use them to extend your output and operate at the capacity of a larger team. Your strategic judgment is your own.

Gigascale Capital

We invest in sectors decisive for climate impact. In these areas, deep tech meets the physical economy, solves real problems, and makes modern life better.

Founded in 2023

Palo Alto, California, USA

11 employees (2 in marketing)

gigascale.com

Traffic Signals

Monthly Visitors

11.3K

Traffic Source Mix

33.5%

Direct

50.4%

Referral

6.3%

Social

8.5%

Paid

1.2%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size

2 (18% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

$60 Billion Venture Capital Coalition Launches New Fund to Scale Climate Tech Startups

Sep 8, 2025 • ESG Today

Terraton, a Carbon Dioxide Remover, Raises $11.5 Million to Scale in Africa

Aug 28, 2025 • TechMoran

Daily Digest: Super Bowl LX's super bill, Long battle over East Bay waterfront ends

Aug 28, 2025 • Seattle TechFlash

Responsibilities

Manage Narrative Architecture: Define Heron’s voice and vocabulary that holds across every channel and audience. The blog, the customer brief, the LinkedIn post, and the press pitch should all sound like they come from the same company with the same conviction. Your job is to make sure they sound cohesive.
Story Mine: Build relationships and processes to extract employee stories and turn them into differentiated content; monitor industry conversations, competitor moves, and moments for Heron to speak up.
Drive the Editorial Pipeline: Own the content calendar end to end — what gets made, when it ships, and how it maps to the BD calendar and milestones.
Shape Channel Strategy and Distribution: Own the blog, newsletter, and LinkedIn with a clear view on placement, testing new channels, and opportunities to amplify Heron’s story.
Leverage Earned Media: Build journalist relationships in energy, infrastructure, and climate tech; place stories, manage inbound press, and position leadership as credible voices.

Requirements

7–10 years in B2B communications, content strategy, or technical marketing, ideally in energy, climate tech, deep tech, or infrastructure.
Strong writing at the center of everything you do. You can write the technical explainer, the customer brief, and the newsletter.
A track record of delivering communications initiatives with measurable outcomes.
Fluency with AI tools. You use them to extend your output and operate at the capacity of a larger team. Your strategic judgment is your own.