22 hrs ago
Director of Product Marketing
Talkiatry
USA (Remote)Full time$180K/yr – $200K/yr
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Director of Product Marketing
USA (Remote)
$180K/yr – $200K/yrDirector/ExecutiveFull time
Posted 22 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own clinician positioning and employer brand strategy while leading cross-functional recruitment marketing and channel optimization to attract Talkiatry’s clinicians.
- Define and evolve clinician value propositions and messaging.
- Drive recruitment marketing campaigns and channel strategy across web, social, and paid media.
- Partner with Talent Acquisition and Marketing to shape the clinician candidate journey and analytics.
Job Description
Responsibilities
- Develop and own Talkiatry's clinician positioning, messaging, and employer value proposition, differentiating Talkiatry in a highly competitive market for mental health talent.
- Own and evolve Talkiatry's employer brand across our key clinician audiences.
- Represent the voice of the clinician by conducting and synthesizing both quantitative and qualitative research across clinician personas, ensuring insights inform marketing and talent strategy.
- Orchestrate recruitment marketing campaign planning and execution across clinician roles, from awareness through completed application, partnering closely with Talent Acquisition on shared funnel and volume goals.
- Own and grow key clinician marketing channels, including the career site, our LinkedIn and Glassdoor presence, and clinician CRM and lifecycle programs.
- Drive demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed, to deliver a qualified pipeline of clinician applicants.
- Enable the Talent Acquisition team with messaging, materials, and audience insight that help recruiters match the right story to the right candidate.
- Manage external agencies, contractors, and media partners across content, creative, and paid media to extend team capacity and execute against our hiring targets.
- Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing efforts and storytelling.
- Partner with Marketing teams to create clinician-facing materials, including landing pages, emails, recruiting collateral, and thought leadership content.
Requirements
- 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives. Candidates with 8+ years of exceptional, directly relevant experience will also be considered.
- Deep expertise in positioning, messaging, and go-to-market strategy, with a track record of turning audience research into clear, differentiated value propositions.
- Strong audience research and insight skills, both quantitative and qualitative, with the ability to represent an audience's voice across the business.
- Hands-on experience owning and operating marketing channels (for example, web and career site, organic social, CRM and lifecycle, or paid media).
- Experience marketing to healthcare provider or clinician audiences preferred. Familiarity with how clinicians evaluate practice opportunities is an advantage but not a requirement.
- Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages.
- Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation.
- Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance.
- Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively, including working directly with Talent Acquisition and other field teams.
- Bachelor's degree required; Master's degree preferred.
Benefits
- Excellent benefits: Medical, dental, and vision effective day one of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more.
Talkiatry
3.0 Glassdoor
Talkiatry is a national mental health practice that provides in-network psychiatry and therapy. We were co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality mental healthcare. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine. We’re proud to be a Great Place to Work®-certified company. Want to transform psychiatry with us?
Founded in 2019
New York, New York, USA
543 employees (20 in marketing)
39% recommend to a friend
41% CEO approval
Traffic Signals
Monthly Visitors
1.7M
Monthly Google Ads Budget
$885.1K
Traffic Source Mix
Search
50.7%
Direct
42.9%
Referral
4.1%
Social
1.8%
Paid
0.4%
Headcount Trend
Current headcount: ~543
Marketing Team
Marketing Team Size
13 (2% of company)
Median Career Experience
12 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$452M
Last Raise
$210M
Series D, 1 months ago
Funding History
- Feb 2026Series D • $210M
- Feb 2026Debt Financing
- Jun 2024Series C • $130M