2 weeks ago
Digital Marketing Coordinator
Cosmetic Physician Partners
New York City, NY (On-site)Salaried Ft$80K/yr – $100K/yr
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Digital Marketing Coordinator
New York City, NY (On-site)
$80K/yr – $100K/yrMid Level2+ years expSalaried Ft
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and drive digital marketing for a clinic, shaping strategy, content, campaigns, and partnerships to boost brand awareness, patient acquisition, and revenue.
- Develop and execute integrated digital marketing strategies to grow brand presence and revenue
- Coordinate influencer partnerships and community outreach to deepen patient engagement
- Collaborate with providers to create educational and promotional materials aligned with industry trends
Job Description
Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness, patient acquisition, and revenue growth.
- Create, schedule, and manage engaging content across social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Capture and edit high-quality photos and videos that showcase treatments, providers, patient experiences, and clinic culture.
- Plan and manage promotional campaigns for services, memberships, seasonal offers, product launches, and special events.
- Manage digital advertising campaigns, including Meta and Google Ads, while monitoring performance and optimizing results.
- Maintain and update the clinic website, email marketing campaigns, and online content to ensure brand consistency and accuracy.
- Monitor marketing analytics, social media engagement, website traffic, and lead generation to measure campaign success and identify growth opportunities.
- Coordinate influencer partnerships, community outreach initiatives, and in-clinic events to enhance brand visibility and patient engagement.
- Manage the clinic's online reputation by monitoring reviews and supporting strategies to strengthen patient satisfaction and brand credibility.
- Collaborate with providers and leadership to create educational, promotional, and patient-focused marketing materials while staying current on industry trends and best practices.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent work experience.
- Minimum 2 years of experience in digital marketing, social media management, or content creation.
- Experience managing business social media accounts and digital marketing campaigns.
- Strong copywriting, communication, and organizational skills.
- Experience with Canva, Adobe Creative Suite, or similar design software.
- Familiarity with Meta Business Suite, Google Analytics, Google Ads, and email marketing platforms.
- Strong photography and videography skills, including editing for social media.
- Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
Preferred
- Experience within the medical aesthetics, plastic surgery, dermatology, wellness, or luxury beauty industry.
- Experience with SEO, CRM platforms, and marketing automation tools.
- Knowledge of patient acquisition strategies and conversion marketing.
- Experience coordinating influencer marketing and community partnerships.
- Understanding of HIPAA/privacy considerations related to marketing patient content.
Benefits
- Aesthetic Industry Perks – Enjoy free and discounted services and products.
- Great Culture & People-First Organization – Join a fun, drama-free environment that rewards collaboration and values those who help foster a positive workplace.
Cosmetic Physician Partners
CPP’s leadership team brings together some of the leading operators of medical aesthetic clinics in the US. With a strong belief in building a people-first culture, we have achieved consistent double-digit growth in our clinics for the last decade and use our learnings to help our network, and the 1,500+ clinics we have consulted/trained, accomplish the same.
Traffic Signals
Monthly Visitors
1.9K
Traffic Source Mix
Search
21.3%
Direct
61.6%
Referral
4.8%
Social
11.1%
Paid
1.1%
Headcount Trend
Current headcount: ~86
Marketing Team
Marketing Team Size
13 (15% of company)
Median Career Experience
12 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$40M
Last Raise
$40M
Undisclosed, 2 months ago
Funding History
- Jan 2026Undisclosed • $40M