4 weeks ago
MARKETING & MERCHANDISING SPECIALIST
Restaurant Associates
New York City, NY (On-site)Full time$75K/yr – $85K/yr
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MARKETING & MERCHANDISING SPECIALIST
New York City, NY (On-site)
$75K/yr – $85K/yrMid Level2+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own regional merchandising and marketing integration with 2–5 years of hospitality experience, turning strategy into campaigns that move the business.
- Connect operations and corporate marketing to translate strategy into campaigns and activations with measurable impact.
- Own seasonal promotions, collateral, and a monthly calendar with culinary, operations, and client teams.
- Build menus, signage, kiosks, and app visuals that reflect premium brand standards and consistent templates.
Job Description
Responsibilities
- Be the connective tissue between local dining operations teams and corporate marketing — translating strategy into execution and turning consumer insights into campaigns & activations that truly impact the business.
- Develop seasonal promotions, building merchandising programs, designing collateral, and managing a monthly marketing calendar in close collaboration with culinary, operations, and client teams.
- Create and oversee digital and printed menus, signage, kiosk and mobile app visuals, and marketing templates that reflect our premium brand standards.
- Develop merchandising guidelines and planograms for food, beverage, and retail spaces with equal attention to aesthetics and function.
- Manage vendor communications and the ordering process for merchandising elements, smallwares, uniforms, and signage fixtures.
- Track, analyze, and report on what's working — sharing insights with operations, corporate marketing, and clients to keep strategies sharp and results-driven.
- Contribute to annual business planning, support new account openings and transitions, lead monthly marketing meetings with key stakeholders, and stay ahead of emerging trends in hospitality, retail, design, and consumer behavior to keep our regional strategies fresh and competitive.
- 2–5 years of experience in marketing or merchandising within hospitality, food & beverage, or retail
- Proficiency in Adobe Creative Suite and Microsoft Office (Excel and PowerPoint in particular)
- Bachelor's degree in marketing or a related field is preferred — though equivalent professional experience is absolutely welcomed.
- Medical
- Dental
- Vision
- Life Insurance/ AD
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave
Restaurant Associates
Restaurant Associates is a chef-driven hospitality company known for elevating culinary and brand experiences for our clients and guests across the country. Our lines of business include restaurants, workplace, higher education, cultural centers, and event catering. Our teams are built on our culture of CARE. For open roles, visit https://www.restaurantassociates.com/join-our-team/R/A is a subsidiary of Compass Group USA, ranked No. 1 by industry peers on Fortune’s 2023 list of World’s Most Admired Companies. America’s Greatest Workplaces for Diversity (Newsweek)America’s Most Trustworthy Companies (Newsweek) Top 50 Companies Changing the World (Fortune)
Traffic Signals
Monthly Visitors
6.7K
Traffic Source Mix
Search
30.3%
Direct
45.3%
Referral
6.3%
Social
16.4%
Paid
1.5%
Headcount Trend
Current headcount: ~11.1K
Marketing Team
Marketing Team Size
70 (1% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Serena Crutchfield
Vice President, Marketing & Communication
At the company for 21 years 3 months
Jessica Kinney, PMP
Director of Marketing and Communications
At the company for 8 years 9 months
Katie Didrichsen
Regional Marketing Manager / Food Service Director at American Express
At the company for 11 years 7 months
Madison Sanders
Regional Marketing Manager in-unit, Amex Dining
At the company for 1 year 6 months