1 day ago
Assistant Director Marketing and Communications
University of North Florida Alumni Association
Jacksonville, FL (On-site)Full time
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Assistant Director Marketing and Communications
Jacksonville, FL (On-site)
Salary Not AvailableMid LevelFull time
Posted 1 day ago
Job Summary
Strategic BCH communications and marketing leadership owning multi-channel campaigns, branding adherence, external representation, and data-driven planning.
- Lead strategic communications planning and execution
- Oversee digital channels and content calendars
- Align with branding, accessibility, and partner collaboration
Job Description
Responsibilities
- Advises and assists in planning, directing, and reporting the activities of BCH’s communications and marketing strategy.
- Contributes to long- and short-term communications planning, supporting strategic enrollment, branding, and engagement efforts.
- Manages the BCH website, BCH’s main social media platforms, and digital content calendars.
- Develops and executes comprehensive communication plans for academic units and programs.
- Provides consultation and collaboration with academic program directors, leadership, and university partners.
- Oversees the implementation of website accessibility and AEO/GEO/SEO best practices.
- Analyzes campaign data and digital performance metrics to guide decision-making.
- Ensures adherence to UNF branding and communications guidelines.
- Represents the Brooks College of Health at national marketing and communications conferences and participates in continuing education events to remain current on emerging trends, technologies, and best practices in higher education marketing.
- Coordinates photography and videography for the Brooks College of Health’s programs and initiatives.
Requirements
- Master's and 2+ years of relevant experience or Bachelor's degree and 4+ years of relevant experience. Or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219
Preferred
- Strong graphic design and content development skills (e.g., Canva, Adobe Suite)
- Demonstrated experience with CMS platforms (Cascade preferred) and mass email tools (e.g., Emma)
- Knowledge of SEO/AEO/GEO, accessibility, analytics, and CRM systems (Slate and HubSpot experience is a plus)
- Strong written and verbal communication skills
- Experience managing marketing projects and teams
- Ability to work independently and collaboratively in a fast-paced environment
University of North Florida Alumni Association
The University of North Florida Alumni Association is a dynamic organization that is recognized as a valuable resource by the UNF community. A dedicated Board of Directors will partner effectively with Alumni Services to offer programs that foster campus traditions and perpetuate a passion for a life-long involvement with the University.
4 employees
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
1.3M
Monthly Google Ads Budget
$17.4K
Traffic Source Mix
Search
34.5%
Direct
59.3%
Referral
5%
Social
0.7%
Paid
0.4%
Headcount Trend
Current headcount: ~4
Links
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