1 day ago
Director, Commercial Strategy - Growth
Buildertrend
Omaha, NE (Hybrid)Full time$180K/yr – $245K/yr
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Director, Commercial Strategy - Growth
Omaha, NE (Hybrid)
$180K/yr – $245K/yrDirector/Executive8+ years expFull time
Posted 1 day ago
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Job Summary
Own and orchestrate Buildertrend's cross-sell GTM strategy across the customer lifecycle, partnering with product, marketing, sales and success teams to drive expansion, adoption and renewal.
- Lead cross-functional playbooks and governance for new product launches
- Translate customer insights into scalable commercial initiatives and executive-ready dashboards
Job Description
Responsibilities
- Own Buildertrend's cross-sell go-to-market strategy across the customer lifecycle, including segmentation, sequencing and channel planning for new product introductions.
- Partner with product teams during market validation to define customer profiles, buyer personas, pricing recommendations and positioning for new offerings.
- Build repeatable go-to-market frameworks and playbooks that let sales, customer success and growth teams execute cross-sell motions consistently.
- Embed expansion opportunities across the full customer journey, from onboarding and adoption through renewal.
- Establish the success metrics, operating cadence and performance analytics used to evaluate and improve the cross-sell strategy.
- Lead cross-functional alignment across product, sales, customer success and marketing without formal reporting authority, building buy-in through data and process rather than mandate.
- Analyze customer data, product usage and market trends to identify growth opportunities and prioritize initiatives.
- Build business cases, executive reporting and dashboards that measure cross-sell performance and support new commercial initiatives.
- Ensure go-to-market readiness ahead of new product launches, including AI-powered offerings.
- Establish governance for cross-functional go-to-market planning, creating the ongoing rhythm that keeps teams coordinated as new products launch.
Requirements
- Bachelor's degree required; an MBA or other advanced degree is a plus.
- 8-12 years of experience in commercial strategy, go-to-market strategy, revenue strategy or product marketing.
- Experience in a high-growth B2B SaaS or technology environment required.
- Experience building commercial strategies for B2B SaaS products that drive customer growth, expansion revenue, and product adoption.
- Strong understanding of customer lifecycle management, B2B SaaS revenue models and go-to-market organizations.
- Experience partnering with Product Management to translate new product development into successful commercial launches.
- Strong analytical skills, with experience using customer insights and performance data to drive decisions.
- Ability to influence executive stakeholders and lead through collaboration rather than direct authority.
- Experience working across sales, customer success, product, marketing and operations organizations.
- Strong project management skills, with the ability to manage multiple strategic initiatives at once.
Preferred
- MBA or other advanced degree is a plus.
Benefits
- Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
- A 401(k) plan with Buildertrend matching contributions to help you plan for the future
- Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
- Parental leave and paid sabbaticals to support you during life’s big moments
- Volunteer time off – because giving back matters
- Wellness program and onsite fitness center to keep you feeling your best
- Opportunities for hybrid or remote work to give you the flexibility you need
- Technology reimbursement to help cover costs for the tech you need to do your job from home
- Free daily lunches when you're at our HQ office, plus monthly events to connect with your team
Buildertrend
3.9 Glassdoor
Buildertrend is cutting-edge, cloud-based project management software. With nearly 1 million users across the globe, we empower the construction industry with a better way to build. Our software helps construction professionals build more projects while reducing delays, eliminating communication errors, and increasing customer satisfaction. From Estimating, Scheduling, and Change Order features to Client Communication and Document Management tools, our feature set is here to streamline every aspect of the construction process. As a partner in our customers’ successes, our team provides unmatched support, every step of the way. At Buildertrend, we believe in providing an all-in-one solution to solve real problems, deliver real results, and change the way the world builds.
Founded in 2006
Omaha, Nebraska, USA
769 employees (78 in marketing)
75% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
324.8K
Monthly Google Ads Budget
$334.9K
Traffic Source Mix
Search
36.7%
Direct
57.1%
Referral
4.5%
Social
0.5%
Paid
1.2%
Headcount Trend
Current headcount: ~758
Marketing Team
Marketing Team Size
41 (5% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Series Unknown, 5 years ago
Funding History
- Jan 2021Series Unknown
- Dec 2020Private Equity
- Jun 2006Seed