5 weeks ago
Product Marketing Specialist - Industrial Automation
AVEVA
Houston, TX (Hybrid)Full time$75K/yr – $125K/yr
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Product Marketing Specialist - Industrial Automation
Houston, TX (Hybrid)
$75K/yr – $125K/yrIntern/New Grad2+ years expFull time
Posted 5 weeks ago
Job Summary
Own the narrative for our digital marketing and sales enablement content, collaborating with Sales, Marketing Communications and Product Management to translate technical features into business value.
- Tell our story through compelling digital content
- Collaborate with Sales, Marketing, and Product teams to align messaging
- Translate features into business value with a growth mindset
Job Description
Responsibilities
- You will craft how we tell the world our story through development of digital marketing and sales enablement content.
- This position requires close interaction with Sales Management, Marketing Communications and Product Management.
- The successful candidate must have excellent communication skills, a growth mindset, and the ability to think creatively to translate technical features and functions into business value.
Requirements
- Create buyer personas by understanding customer pain points
- Develop competitive intelligence by researching other solutions
- Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools
- Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.
- Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process
- Develop sales tools and programs that align to the buyers' journey
Preferred
- 2+ years experience in a B2B organization; technology/software/marketing experience a plus
- Experience with operations technology, historian software, SCADA, HMI, control system, edge, IIoT or data visualization software preferred
- Experience with manufacturing, infrastructure, smart utilities, or heavy industries a plus
- Proficient in Microsoft Office, specifically Word and PowerPoint
- Excellent written, oral and visual storytelling communication skills.
- Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail.
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products and their benefits to life.
- Some travel may be required.
Benefits
- Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.
AVEVA
3.9 Glassdoor
AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources. The company’s secure industrial cloud platform and applications enable businesses to harness the power of their information and improve collaboration with customers, suppliers and partners. Over 20,000 enterprises in over 100 countries rely on AVEVA to help them deliver life’s essentials: safe and reliable energy, food, medicines, infrastructure and more. By connecting people with trusted information and AI-enriched insights, AVEVA enables teams to engineer efficiently and optimize operations, driving growth and sustainability.Named as one of the world’s most innovative companies, AVEVA supports customers with open solutions and the expertise of more than 6,400 employees, 5,000 partners and 5,700 certified developers. With operations around the globe, AVEVA is headquartered in Cambridge, UK. Learn more at www.aveva.com
Founded in 1997
Cambridge, England, GBR
7.6K employees (387 in marketing)
74% recommend to a friend
84% CEO approval
Salaries
Posted range
$75K/yr – $125K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
296 (4% of company)
Median Career Experience
8 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Traffic Signals
Monthly Visitors
664.3K
Monthly Google Ads Budget
$70K
Traffic Source Mix
Search
50.9%
Direct
39.7%
Referral
6.2%
Social
1.6%
Paid
1.6%
Headcount Trend
Current headcount: ~7.6K