3 days ago
Senior Manager, Lifecycle Marketing - CONNECT
AVEVA
San Leandro, CA (Hybrid)Full time$125K/yr – $208K/yr
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Senior Manager, Lifecycle Marketing - CONNECT
San Leandro, CA (Hybrid)
$125K/yr – $208K/yrSenior Level8+ years expFull time
Posted 3 days ago
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Job Summary
Own end-to-end lifecycle for CONNECT prospects and customers, leading multi-channel engagement, optimization, and reporting across onboarding, adoption, and retention.
- Own lifecycle campaigns across digital channels with data-driven segmentation
- Partner with Portfolio, Sales, Customer Success, and Marketing to align programs with strategic objectives
Job Description
Responsibilities
- Design orchestrated, multi‑step lifecycle journeys for CONNECT prospects using behavioral triggers, predictive insights, and personalized messaging to accelerate discovery, evaluation, and conversion.
- Lead the end‑to‑end communication and engagement strategy for CONNECT from initial discovery through onboarding, activation, post‑sale engagement, and long‑term retention.
- Create innovative engagement strategies that encourage customers to adopt CONNECT, including personalized offers and AI‑driven recommendations.
- Analyze product usage patterns, behavioral signals, and customer cohorts to identify lifecycle opportunities, friction points, and moments where targeted engagement can drive deeper adoption.
- Develop in‑app notifications, prompts, and guided journeys that increase awareness of new features, reinforce product value, and encourage continuous usage.
- Implement A/B and multivariate tests across channels and journey stages to optimize messaging, timing, offers, and in‑app experiences.
- Create and refine audience segments using demographic, firmographic, and behavioral data to deliver highly relevant lifecycle communications.
- Partner with Portfolio, Sales, Sales Operations, Customer Success, Campaign, and Brand teams to align lifecycle programs with CONNECT’s strategic objectives and customer needs.
- Manage and enhance automated lifecycle workflows in marketing automation platforms, ensuring accuracy, scalability, and continuous improvement.
- Create targeted onboarding and adoption campaigns that highlight new CONNECT capabilities, drive awareness, and encourage customers to explore and adopt emerging features.
Requirements
- 8+ years of experience in B2B SaaS building and managing Marketing campaigns delivered via digital channels
- BA/BS Degree in Business, Marketing, or equivalent experience
- Deep understanding of customer engagement strategies
- Proven track record of building and managing customer lifecycle campaigns across scalable digital channels
- Expertise in designing and orchestrating automated, AI‑enhanced lifecycle journeys, including advanced audience segmentation, behavioral triggers, dynamic offer delivery, and continuous experimentation to optimize targeting and conversion across channels.
- Strong work ethic, project management and organizational skills
- Ability to translate strategic objectives into integrated, cross‑functional solutions that align and mobilize multiple teams.
- Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
Preferred
- Experience with Marketo, Salesforce, Power BI, and Pendo a plus.
Benefits
- USA Benefits include:
- Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.
AVEVA
3.9 Glassdoor
AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources. The company’s secure industrial cloud platform and applications enable businesses to harness the power of their information and improve collaboration with customers, suppliers and partners. Over 20,000 enterprises in over 100 countries rely on AVEVA to help them deliver life’s essentials: safe and reliable energy, food, medicines, infrastructure and more. By connecting people with trusted information and AI-enriched insights, AVEVA enables teams to engineer efficiently and optimize operations, driving growth and sustainability.Named as one of the world’s most innovative companies, AVEVA supports customers with open solutions and the expertise of more than 6,400 employees, 5,000 partners and 5,700 certified developers. With operations around the globe, AVEVA is headquartered in Cambridge, UK. Learn more at www.aveva.com
Founded in 1997
Cambridge, England, GBR
7.6K employees (387 in marketing)
74% recommend to a friend
84% CEO approval
Traffic Signals
Monthly Visitors
664.3K
Monthly Google Ads Budget
$70K
Traffic Source Mix
Search
50.9%
Direct
39.7%
Referral
6.2%
Social
1.6%
Paid
1.6%
Headcount Trend
Current headcount: ~7.6K
Marketing Team
Marketing Team Size
296 (4% of company)
Marketing Roles Posted (Last 30 Days)
1