4 weeks ago
Industrial Products Marketing Communications Advisor
Baker Hughes
Houston, TX (Unknown)Full time
Marketing jobs
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Industrial Products Marketing Communications Advisor
Houston, TX (Unknown)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 weeks ago
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Job Summary
Own the IET Marketing and Communications engine to convert complex industrial tech into customer value across multi‑channel campaigns, ABM, and product launches.
- Growth & GTM Strategy: drive integrated campaigns, multi-channel demand gen, and product/solution launches with cross‑functional CoEs and regional teams.
- Campaign Execution & Measurement: develop buyer personas, messaging frameworks, and KPIs; run tests, optimize pipelines, and report impact on pipeline and brand.
- Stakeholder & Campaign Governance: align with Industrial Products leadership, Strategy, Sales, and Technology; ensure consistency with enterprise brand and allocate resources.
Job Description
Own the IET Marketing and Communications engine to convert complex industrial tech into customer value across multi‑channel campaigns, ABM, and product launches.
- Shaping and activating the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology (IET) Industrial Products business.
- Blending product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline growth and strengthen commercial readiness across a diverse portfolio of industrial and energy solutions.
- Translating complex technologies into compelling customer value propositions, collaborating with global stakeholders and Centers of Excellence (CoEs), and delivering integrated campaigns that drive measurable business and reputational outcomes.
- Partnering with Industrial Products business leadership, Strategy, Sales, and Technology teams to align marketing and communications strategies with business growth priorities.
- Providing strategic marketing and communications counsel to business leaders using audience-driven insights and industry best practices.
- Supporting campaign prioritization, pipeline target setting, and marketing resource allocation in collaboration with Centers of Excellence.
- Translating business priorities into integrated, multi-channel marketing campaigns, including account-based marketing, nurture campaigns, digital marketing, paid media, webinars, and events.
- Leading go-to-market planning for product and solution launches in partnership with marketing and communications teams.
- Developing differentiated value propositions, messaging frameworks, and competitive positioning across the Industrial Products portfolio.
- Building buyer personas and customer journey strategies in collaboration with Product Management, Technology, and Commercial Marketing teams.
- Have a bachelor’s degree in marketing, Business, Communications, or a related field.
- Have 7+ years of business-to-business (B2B) marketing experience within an industrial, technical, engineering, or technology-focused environment.
- Demonstrate a strong understanding of industrial and energy markets and technologies.
- Have knowledge of B2B value chains, customer decision drivers, and demand generation strategies.
- Possess experience managing integrated marketing programs and campaigns across multiple channels.
- Demonstrate proficiency with marketing technologies, digital marketing platforms, and data analytics tools.
- Have strong storytelling, content development, and communication skills.
- Be able to coordinate multiple projects and priorities simultaneously.
- Demonstrate strong stakeholder management skills and the ability to drive alignment across complex organizations.
- Show adaptability, curiosity, and a willingness to learn in a dynamic business environment.
- Contemporary work-life balance policies and wellbeing activities
- Comprehensive private medical care options
- Safety net of life insurance and disability programs
- Tailored financial programs
- Additional elected or voluntary benefits
- This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
Baker Hughes
Baker Hughes (NASDAQ: BKR) is an energy technology company that provides solutions for energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet. For more than a century, our inventions have revolutionized energy. We harness the power of engineering, data, and science to redefine what's possible. Our diverse portfolio of equipment and service capabilities span the energy and industrial value chain. Our two operating segments, Oilfield Services & Equipment (OFSE) and Industrial & Energy Technology (IET), are organized based on the nature of our markets and customers, and consist of similar products and services. Visit us at bakerhughes.com to learn more.
Traffic Signals
Monthly Visitors
981.7K
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
48.1%
Direct
40%
Referral
7.2%
Social
3.3%
Paid
1.2%
Headcount Trend
Current headcount: ~66.6K
Marketing Team
Marketing Team Size
634 (1% of company)
Median Career Experience
32.5 years
Median Tenure
32.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Funding
Total Funding
$3B
Last Raise
$3B
Post IPO Debt, 2 years ago
Funding History
- Nov 2023Post IPO Debt • $3B