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3 months ago

Executive Director of Communications for UVA Health Development

UVA External Relations

Charlottesville, VA (Hybrid)Full time$150K/yr – $180K/yr

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UVA External Relations

Executive Director of Communications for UVA Health Development

Charlottesville, VA (Hybrid)

$150K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive UVA Health Development’s philanthropy communications strategy to advance campaigns and donor engagement.

Must-have: 8+ years in strategic communications with leadership experience.
Standout: Cross-functional collaboration with External Relations and marketing teams to scale donor impact storytelling.

Job Description

Responsibilities

Strategic Communications Leadership
Develop and execute a comprehensive UVA Health Development communications strategy that advances philanthropic priorities and supports future campaign readiness.
Lead the next evolution of the UVA Health Development storytelling platform, elevating narratives that demonstrate the transformative impact of philanthropy.
Serve as a trusted thought partner to the Senior Associate Vice President on campaign communications strategy.
Other duties as assigned.
Storytelling and Content Strategy
Oversee the creation of compelling, human-focused stories that amplify the impact of UVA Health’s clinical care, biomedical research, nursing and medical education, and community health initiatives.
Guide editorial strategy, brand voice, and narrative frameworks that resonate with philanthropic audiences.
Showcase consistent messaging and creative excellence across donor communications, campaign materials, publications, digital channels, and multimedia storytelling.
Ensure that donor communications clearly show the power of philanthropy to transform patients’ lives and accelerate research breakthroughs at UVA Health.
Audience Growth and Engagement
Deepen engagement with philanthropic audiences and expand the reach of health philanthropy messaging across the University of Virginia community and the Commonwealth.
Develop strategies to reach new donor audiences, strengthen connections with existing supporters, and elevate our reputation with all audiences.
Leverage analytics, digital platforms, and innovative storytelling and distribution approaches to grow audience reach and engagement.
Team Leadership
Lead and mentor a high-performing communications team within UVA Health Development.
Foster a culture of creativity, collaboration, and strategic thinking, empowering team members to innovate and produce best-in-class communications.
Model productive collaborations with External Relations, UVA Health Marketing and Communications, and other partners.
Establish clear priorities and performance goals for the team.

UVA External Relations

External Relations at UVA encompasses a broad range of pan-University initiatives, including philanthropy, engagement, principal relationship development, corporate and foundation relations, and state government relations, providing operational and administrative services in support of these initiatives. We are a leader in higher education advancement, comprised of the top professionals in the field. As a team, we value: - the Strength of our Community- Being Proactive- Acting Strategically- Relentless Determination

Charlottesville, Virginia, USA

18 employees (3 in marketing)

giving.virginia.edu/office-of-advancement

Traffic Signals

Monthly Visitors

8.3M

Monthly Google Ads Budget

$467.2K

Traffic Source Mix

40.4%

Direct

53.7%

Referral

4.6%

Social

0.8%

Paid

0.5%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size

3 (17% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

UVA’s historic ‘Honor the Future’ campaign helps ‘define our dreams’

Oct 15, 2025 • UVA Today

UVA Alumni Association breaks ground on its new home

Sep 22, 2025 • UVA Today

September 12, 2025: UVA had another good fundraising year in FY2025 as capital campaign concludes

Sep 12, 2025 • Charlottesville Community Engagement

Responsibilities

Strategic Communications Leadership
Develop and execute a comprehensive UVA Health Development communications strategy that advances philanthropic priorities and supports future campaign readiness.
Lead the next evolution of the UVA Health Development storytelling platform, elevating narratives that demonstrate the transformative impact of philanthropy.
Serve as a trusted thought partner to the Senior Associate Vice President on campaign communications strategy.
Other duties as assigned.
Storytelling and Content Strategy
Oversee the creation of compelling, human-focused stories that amplify the impact of UVA Health’s clinical care, biomedical research, nursing and medical education, and community health initiatives.
Guide editorial strategy, brand voice, and narrative frameworks that resonate with philanthropic audiences.
Showcase consistent messaging and creative excellence across donor communications, campaign materials, publications, digital channels, and multimedia storytelling.
Ensure that donor communications clearly show the power of philanthropy to transform patients’ lives and accelerate research breakthroughs at UVA Health.
Audience Growth and Engagement
Deepen engagement with philanthropic audiences and expand the reach of health philanthropy messaging across the University of Virginia community and the Commonwealth.
Develop strategies to reach new donor audiences, strengthen connections with existing supporters, and elevate our reputation with all audiences.
Leverage analytics, digital platforms, and innovative storytelling and distribution approaches to grow audience reach and engagement.
Team Leadership
Lead and mentor a high-performing communications team within UVA Health Development.
Foster a culture of creativity, collaboration, and strategic thinking, empowering team members to innovate and produce best-in-class communications.
Model productive collaborations with External Relations, UVA Health Marketing and Communications, and other partners.
Establish clear priorities and performance goals for the team.