Own and narrate Warby Parker's brand stories across media and cultural moments, from briefing and drafting to coordinating events, partnerships, and cross-functional storytelling; manage media relationships, campaign planning, and reporting, while leveraging partnerships with editors, influencers, and retail partners.

Lead story development and asset production
Manage media relations and quarterly PR reporting

Job Description

Responsibilities

Support functional leaders in crafting stories across multiple topics by creating briefs, drafting messaging points, writing pitches, and producing assets for external-facing initiatives.
Proactively pitch and place stories by drawing on established relationships with editors, writers, producers, and creators across fashion, lifestyle, culture, retail, and business media.
Build and maintain relationships across both traditional media and newer, evolving channels—including newsletters, podcasts, Substack writers, stylists, influencers, creative tastemakers and independent journalists—to expand how and where Warby Parker shows up.
Continuously assess how and where Warby Parker can show up in relevant cultural moments, identifying creative opportunities and new formats to evolve the brand story while staying grounded in its core values and identity.
Support the planning and execution of brand moments—such as events, partnerships, and collaborations—as vehicles for storytelling, working cross-functionally to ensure they translate into meaningful cultural and media impact.
Work with retail partners across the country to coordinate local events, partnerships, and media opportunities in both new and existing markets, owning execution from concept through follow-through.
Field daily inquiries from Warby Parker’s PR agency and external media, exercising strong judgment to capitalize on timely and high-impact press opportunities.
Partner with the Communications team and our PR agency to compile quarterly PR reports, helping analyze results and surface insights that inform future storytelling and media strategy.
Maintain and improve Communications processes and asset management systems—ensuring the team operates efficiently, consistently, and creatively.
In partnership with the Corporate Communications team, maintain Warby Parker’s communications content calendar and proactively propose story ideas to support a steady, thoughtful flow of coverage.

Requirements

Backed by 3 years of experience working in communications, media, branding or marketing
A Warby Parker superfan who’s eager to act as an ambassador of our brand
A motivated self-starter with a no-task-too-small approach
Able to work collaboratively and develop consensus across groups and teams
An excellent communicator—in person, over email, via smoke signal, etc.
Proficient in Google Workspace (particularly Google Docs, Sheets, and Slides)
Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

Preferred

Bring existing media relationships and enjoy actively engaging them to bring stories to life
Have existing relationships with stylists or experience working closely with them to place product, support talent moments, or inform fashion-led storytelling
Are as comfortable pitching a traditional editor as you are a newsletter writer or podcast host
Have strong instincts for what makes a story timely, culturally relevant, and worth telling
Are excited by the challenge of evolving a well-known brand—finding new ways to tell familiar stories
Are highly organized, proactive, and comfortable owning execution while collaborating closely with senior leadership

Benefits

Health, vision, and dental insurance
Life and AD&D Insurance
Paid sick leave 1
Paid Holidays 1
Vacation days per year 1
Retirement savings plan (401(k))
Parental leave (non-birthing parents included)
Short-term disability
Employee Stock Purchase Plan
Employee Assistance Program (EAP)

Warby Parker

3.5 Glassdoor

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style. We’re constantly asking ourselves how we can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.Glasses, sunglasses, contacts, and eye exams—we’ve got your eyes covered. Shop prescription eyewear starting at $95 online or find a store near you at warbyparker.com Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. As of 2020, over eight million pairs have been distributed—and we’re only just getting started. Learn more at warbyparker.com/buy-a-pair-give-a-pair.Community Guidelines: https://warbyparker.tumblr.com/post/680985512416313344/community-guidelines

Founded in 2010

New York, New York, USA

2.7K employees (49 in marketing)

www.warbyparker.com/jobs

56% recommend to a friend

65% CEO approval

Traffic Signals

Monthly Visitors

4.8M

Monthly Google Ads Budget

$2.2M

Traffic Source Mix

45.3%

Direct

47%

Referral

4.9%

Social

1.7%

Paid

1.1%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size

49 (2% of company)

Median Career Experience

6 years

Median Tenure

5.1 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$730.5M

Last Raise

$75M

Post IPO Equity, 10 months ago

Funding History

May 2025
Post IPO Equity • $75M
Feb 2024
Post IPO Debt • $120M
Aug 2020
Series G • $120M

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