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Marketing jobs

32 marketing jobs

SAP logo
4 months ago

Marketing Program Manager - Enterprise Americas (Regulated Industries)

SAP

Reston, VA (Hybrid)Full time$90K/yr – $152K/yr
SAP logo
4 months ago

AI Product Marketing Consultant - SAP BTP Product Marketing

SAP

Palo Alto, CA (Hybrid)Full time$107K/yr – $229K/yr
SAP logo
4 months ago

Digital Marketing Specialist

SAP

Bellevue, WA (On-site)Full time$70K/yr – $119K/yr
SAP logo
4 months ago

Lead Product Marketer - SAP Business Data Cloud

SAP

La Crosse, WI (On-site)Full time$176K/yr – $374K/yr
SAP logo
4 months ago

SAP Student Training and Rotation (STAR) Program - Global Marketing [Bellevue]

SAP

Bellevue, WA (Hybrid)Part time$0K/yr – $0K/yr
SAP logo
4 months ago

Business Demand Manager - HCM

SAP

Pennsylvania, USA (On-site)Full time$137K/yr – $294K/yr
SAP logo
4 months ago

Regional Enterprise Marketing Director, Americas

SAP

New York, USA (On-site)Full time$169K/yr – $386K/yr
SAP logo
4 months ago

Content Marketing Manager, Integrated Marketing Team - Concur

SAP

Bellevue, WA (On-site)Full time$113K/yr – $192K/yr
SAP logo
4 months ago

Senior Director, Brand Architecture, Naming and Taxonomy

SAP

Bellevue, WA (Hybrid)Full time$143K/yr – $327K/yr
SAP logo
5 months ago

SAP iXP Intern - Concur Product Marketing - Market Insights (Alpharetta)

SAP

Alpharetta, GA (On-site)Internship$0K/yr – $0K/yr
SAP logo
5 months ago

Personalization Marketing Technologist (US or EMEA)

SAP

Burlington, MA (Hybrid)Full time$100K/yr – $216K/yr
SAP logo
5 months ago

SAP iXp Intern - Demand Management & Marketing Support

SAP

Pennsylvania, USA (Hybrid)Full time$15/hr – $40/hr
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32 jobs
SAP logo

Marketing Program Manager - Enterprise Americas (Regulated Industries)

SAP

Reston, VA (Hybrid)

$90K/yr - $152K/yrIn-houseFull-timeMid level3+ years exp.
4 months ago
SAP logo

AI Product Marketing Consultant - SAP BTP Product Marketing

SAP

Palo Alto, CA (Hybrid)

$107K/yr - $229K/yrIn-houseFull-timeMid level3+ years exp.
4 months ago
SAP logo

Digital Marketing Specialist

SAP

Bellevue, WA (On-site)

$70K/yr - $119K/yrIn-houseFull-timeMid level1+ years exp.
4 months ago
SAP logo

Lead Product Marketer - SAP Business Data Cloud

SAP

La Crosse, WI (On-site)

$176K/yr - $374K/yrIn-houseFull-timeSenior level10+ years exp.
4 months ago
SAP logo

SAP Student Training and Rotation (STAR) Program - Global Marketing [Bellevue]

SAP

Bellevue, WA (Hybrid)

$0K/yr - $0K/yrIn-housePart-timeIntern/new grad
4 months ago
SAP logo

Business Demand Manager - HCM

SAP

Pennsylvania, USA (On-site)

$137K/yr - $294K/yrIn-houseFull-timeSenior level
4 months ago
SAP logo

Regional Enterprise Marketing Director, Americas

SAP

New York, USA (On-site)

$169K/yr - $386K/yrIn-houseFull-timeDirector/executive8+ years exp.
4 months ago
SAP logo

Content Marketing Manager, Integrated Marketing Team - Concur

SAP

Bellevue, WA (On-site)

$113K/yr - $192K/yrIn-houseFull-timeMid level5+ years exp.
4 months ago
SAP logo

Senior Director, Brand Architecture, Naming and Taxonomy

SAP

Bellevue, WA (Hybrid)

$143K/yr - $327K/yrIn-houseFull-timeSenior level15+ years exp.
4 months ago
SAP logo

SAP iXP Intern - Concur Product Marketing - Market Insights (Alpharetta)

SAP

Alpharetta, GA (On-site)

$0K/yr - $0K/yrIn-houseInternshipIntern/new grad
5 months ago
SAP logo

Personalization Marketing Technologist (US or EMEA)

SAP

Burlington, MA (Hybrid)

$100K/yr - $216K/yrIn-houseFull-timeSenior level7+ years exp.
5 months ago
SAP logo

SAP iXp Intern - Demand Management & Marketing Support

SAP

Pennsylvania, USA (Hybrid)

$15/hr - $40/hrIn-houseFull-timeIntern/new grad
5 months ago
Previous12
SAP logo
SAP

Marketing Program Manager - Enterprise Americas (Regulated Industries)

Reston, VA (Hybrid)

$90K/yr – $152K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive digital demand generation for SAP by owning Marketo campaigns, ABM targeting, and cross-functional program delivery to generate pipeline across priority regulated segments.

  • Must-have: Hands-on Marketo campaign execution, segmentation, and governance.
  • Standout: Cross-functional collaboration with Field Marketing, Sales, and Product Marketing to accelerate pipeline.

Job Description

Responsibilities

  • The Marketing Program Manager supports the execution and optimization of digital demand generation programs designed to drive engagement, pipeline creation, and opportunity acceleration across priority regulated industry segments.
  • This role partners closely with Field Marketing Managers to operationalize campaign strategy and ensure marketing programs are executed with strong program integrity, data accuracy, and measurable outcomes.
  • Digital Demand Generation Execution – Execute targeted digital marketing programs designed to drive engagement and pipeline growth across priority segments and accounts.
  • Build and deploy email marketing campaigns and nurture programs within Marketo, aligned to campaign strategies and buyer journeys.
  • Support account-based engagement programs leveraging Demandbase to activate and expand engagement across targeted accounts and buying committees.
  • Marketing Automation & Program Operations – Own campaign execution within Marketo, including campaign builds, segmentation, list management, testing, and deployment.
  • Utilize Demandbase to support account targeting, segmentation, and engagement insights across priority accounts.
  • Ensure campaign setup follows established program governance, data integrity standards, and tracking requirements.
  • Maintain strong operational discipline across campaign execution, including QA, program documentation, and performance tracking.
  • Performance Measurement & Optimization – Monitor campaign performance and engagement metrics using Marketo, Salesforce, Demandbase, Google Analytics, and Tableau.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 3–5 years of experience executing B2B digital marketing or demand generation programs.
  • Hands-on experience building, executing, and managing campaigns in Marketo (required).
  • Experience working with CRM and marketing analytics platforms such as Salesforce, Google Analytics, and Tableau.
  • Experience supporting marketing programs focused on pipeline creation, engagement growth, and measurable marketing outcomes.
  • Strong proficiency in Marketo campaign execution, segmentation, and program management (required).
  • Analytical and data-driven mindset with the ability to interpret marketing performance metrics.
  • Strong attention to detail and commitment to program accuracy and marketing data integrity.
  • Excellent organizational and project management skills with the ability to manage multiple campaigns simultaneously.
  • Effective communication skills and ability to collaborate across marketing, sales, and operations teams.

Preferred

  • Experience leveraging Demandbase or other account-based marketing platforms.
  • Experience supporting marketing programs within enterprise B2B technology organizations.
  • Familiarity with regulated industries such as public sector, healthcare, utilities, or financial services.
  • Exposure to account-based marketing strategies and buying committee engagement models.

Benefits

  • Constant learning
  • skill growth
  • great benefits
  • a team that wants you to grow and succeed
  • health and well-being focus
  • flexible working models
SAP logo

SAP

4.2 Glassdoor

SAP is the leading enterprise application and business AI company. We stand at the intersection of business and technology, where our innovations are designed to directly address real business challenges and produce real-world impacts.Our solutions are the backbone for the world’s most complex and demanding processes. SAP’s integrated portfolio unites the elements of modern organizations — from workforce and financials to customers and supply chains — into a unified ecosystem that drives progress.SAP privacy statement for followers: www.sap.com/spsOur Community GuidelinesAt SAP, we're committed to fostering meaningful conversations that respect everyone in our community. To maintain a positive environment, we moderate comments that:• Target individuals personally, including our employees, customers, or partners• Contain discriminatory, harassing, or threatening language/content• Share personal information without consent• Promote misinformation or spam or 3rd-party linksWe believe in open dialogue and constructive feedback, but we will remove content that violates these guidelines without notice. We appreciate your understanding and contribution to a respectful community.For questions about our moderation practices, please DM or contact us at brandsocial@sap.com.

Founded in 1972
Walldorf, Baden-Württemberg, DEU
138K employees (6,989 in marketing)
www.sap.com
81% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
15.6M
Monthly Google Ads Budget
$735.1K
Traffic Source Mix
Search
42.6%
Direct
41.9%
Referral
13.4%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~138.1K

Marketing Team

Marketing Team Size
3,841 (3% of company)
Median Career Experience
21 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Ada Agrait
Ada Agrait
Global Chief Marketing Officer and Member of the Extended Board
At the company for 4 years 7 months
Juliet Randall
Juliet Randall
Chief Marketing Officer, Americas
At the company for 2 years 7 months
Brenda Bown
Brenda Bown
Chief Marketing Officer (CMO) - AI
At the company for 2 years 2 months
Sunita Khatri
Sunita Khatri
Vice President, Global Product Marketing, CX Suite
At the company for 10 months

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 7 years ago

Funding History

  • Apr 2019
    Post IPO Equity • $1.3B
  • Jun 2015
    Grant • $1.4M

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