6 weeks ago
Senior Marketing Consultant – Life Insurance & Annuities
AmeriLife
USA (Remote)Full time$100K/yr – $125K/yr
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Senior Marketing Consultant – Life Insurance & Annuities
USA (Remote)
$100K/yr – $125K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
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Job Summary
Own multi-channel marketing that clarifies financial concepts for advisors, aligns with sales and channel leaders, and drives advisor engagement and revenue through tight launches and compliant, high-quality content.
- Growth Infrastructure: Lead integrated campaigns across digital and print with measurement and optimization for advisor leads.
- Sales Alignment: Partner with sales/channel leadership to identify opportunities and coordinate go-to-market actions.
- Content & Messaging: Develop messaging and collateral that simplifies life insurance and annuity concepts for advisors and clients.
Job Description
Responsibilities
- Lead the development and execution of integrated marketing campaigns across digital and print channels
- Partner with sales and channel leadership to identify opportunities that drive advisor engagement and revenue growth
- Create clear, compelling messaging that simplifies complex life insurance and annuity concepts for advisors and clients
- Develop and deliver marketing content including brochures, sales collateral, presentations, email campaigns, social media, web content, and case studies
- Track campaign performance, lead generation and results to ensure effectiveness and opportunities for improvement
- Manage projects end-to-end, ensuring timelines, quality, and compliance requirements are consistently met
- Support product or initiative launches with positioning, messaging, and go-to-market strategies
- Collaborate cross-functionally with internal stakeholders and external partners to deliver high-quality marketing programs that align with partner goals and requirements
- Work closely with compliance teams to ensure all communications meet regulatory standards
- Develop targeted strategies for key distribution partners, market segments, and focus firms
Requirements
- 5–7+ years of marketing experience, preferably in financial services
- Life insurance and/or annuity experience strongly preferred
- Strong understanding of advisor distribution channels (independent, broker-dealer, RIA, etc.)
- Exceptional writing and editing skills with the ability to simplify complex financial concepts
- Experience executing multi-channel marketing campaigns (digital + traditional)
- Familiarity with marketing automation tools (e.g., Pardot, Marketo, HubSpot, Active Campaign, etc.)
- Strong project management and organizational skills with the ability to manage multiple priorities
- Strategic thinker who can build trusted relationships with key stakeholders and influence cross-functional teams and drive alignment
- High attention to detail with the ability to thrive in a fast-paced, remote environment
- Strong collaboration skills and ability to operate across teams and partners
Benefits
- A comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.
AmeriLife
3.6 Glassdoor
AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and financial professionals and more than 100 marketing organizations and insurance agency locations nationwide.
Founded in 1971
Clearwater, Florida, USA
1.5K employees (85 in marketing)
63% recommend to a friend
83% CEO approval
Traffic Signals
Monthly Visitors
14.3K
Traffic Source Mix
Search
32.6%
Direct
55.2%
Referral
8.1%
Social
2.4%
Paid
1.5%
Headcount Trend
Current headcount: ~1.5K
Marketing Team
Marketing Team Size
85 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$395M
Last Raise
$395M
Secondary Market, 4 years ago
Funding History
- Jun 2022Secondary Market
- Jun 2019Debt Financing • $395M