end-to-end execution of digital media campaigns across multiple platforms from trafficking and activation, through optimization and post-campaign analysis.
Set up, QA, and launch campaigns across multiple ad servers and DSPs (e.g., FreeWheel, CM360, Trade Desk, Amazon DSP, Beeswax, etc.).
Manage creative assets, tracking tags, and targeting parameters to ensure flawless execution.
Implement and validate pixels, macros, and 3rd-party tracking integrations.
Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking.
Monitor pacing, delivery, and performance throughout campaign lifecycle.
Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors.
Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency, VCR, Conversion Rate, Viewability, etc.).
Manage pacing and budget allocation across multiple platforms, ensuring timely and accurate delivery.
Deliver post-campaign reporting with clear insights, trends, and recommendations for improvement.

Requirements

2–5 years of experience in digital ad operations, campaign management, or programmatic activation.
Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360).
Trading experience within with DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms.
Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics.
Advanced Excel/Google Sheets skills for data analysis and reporting.
Excellent troubleshooting and problem-solving skills with keen attention to detail.
Able to translate technical details into clear client-facing updates.
Experience with video or CTV campaign management.
Familiarity with analytics tools (e.g., Google Analytics, Looker Studio).

Benefits

an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).

LOCALITY

We believe in the power of community to create a fairer society. Locality supports local community organisations to be strong and successful. Our national network of over 2,000 members helps more than 400,000 people every week. We offer specialist advice, peer learning and campaign with members for the community sector.

Founded in 2011

London Colney, England, GBR

215 employees (16 in marketing)

www.locality.org.uk

Traffic Signals

Monthly Visitors

8.5K

Traffic Source Mix

54.3%

Direct

34.3%

Referral

8.5%

Social

1.8%

Paid

0.9%

Headcount Trend

Current headcount: ~215

Marketing Team

Marketing Team Size

12 (6% of company)

Median Career Experience

13.5 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Shalyn O'Malley

Senior Vice President of Marketing

At the company for 4 years 3 months

Hannah Snelson

Marketing Manager

At the company for 3 years 4 months

Responsibilities

end-to-end execution of digital media campaigns across multiple platforms from trafficking and activation, through optimization and post-campaign analysis.
Set up, QA, and launch campaigns across multiple ad servers and DSPs (e.g., FreeWheel, CM360, Trade Desk, Amazon DSP, Beeswax, etc.).
Manage creative assets, tracking tags, and targeting parameters to ensure flawless execution.
Implement and validate pixels, macros, and 3rd-party tracking integrations.
Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking.
Monitor pacing, delivery, and performance throughout campaign lifecycle.
Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors.
Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency, VCR, Conversion Rate, Viewability, etc.).
Manage pacing and budget allocation across multiple platforms, ensuring timely and accurate delivery.
Deliver post-campaign reporting with clear insights, trends, and recommendations for improvement.

Requirements

2–5 years of experience in digital ad operations, campaign management, or programmatic activation.
Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360).
Trading experience within with DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms.
Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics.
Advanced Excel/Google Sheets skills for data analysis and reporting.
Excellent troubleshooting and problem-solving skills with keen attention to detail.
Able to translate technical details into clear client-facing updates.
Experience with video or CTV campaign management.
Familiarity with analytics tools (e.g., Google Analytics, Looker Studio).

Benefits

an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).