FanDuel

Marketing Technology Automation Analyst

New York, USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven marketing automation across multi-channel campaigns, owning data architecture, integrations, and campaign deployment.

Own deployment and data architecture for marketing automations
Must-have: SQL proficiency and ETL/Data Integration experience
Standout: Experience with REST APIs/JSON and server environments (AWS)

Job Description

Responsibilities

Own the deployment of our marketing campaign automations through the lens of data architecture.
Leveraging your analytical and technical expertise to ensure efficient integrations are built between systems via our various ETL tools and APIs.
Manage our marketing automation server and assist other junior analysts in successfully launching marketing automation campaigns via all the tools at our disposal.
Work will result in scalable, personalized campaigns across email, mobile, onsite and digital channels.

Requirements

3+ years in an operational role preferred, either working on multi-channel marketing campaigns through a Customer Data Platform or working on a team leveraging ETL tools and APIs to automate the flow of data between different system is preferred
A Bachelor's Degree in Business, Economics, Computer Science, or related field preferred.
Advanced knowledge of using SQL to extract and manipulate data is required.
Experience with ETL/Data Integration tools (AWS, Microsoft, SAP, KNIME) as well as integration concepts such as REST APIs and JSON formats is required.
Experience with Python is a plus.
Comfortable working with server environments such as AWS and able to work effectively with engineering and product teams to accomplish business requirements.
Analytical mindset with detail orientation, and an understanding of marketing concepts.
Proactive with a natural curiosity.
Has a positive attitude and loves opportunities to collaborate with others.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company.

Preferred

Python experience is a plus.

Benefits

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
The applicable salary range for this position is $85,416 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com .
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

FanDuel

4.0 Glassdoor

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Learn more about what we do at: https://www.fanduel.com/about https://twitter.com/FanDuel https://twitter.com/FDsportsbook https://twitter.com/FanDuelCasino https://www.facebook.com/fanduel/ https://www.instagram.com/fanduel/ https://instagram.com/FDsportsbook/ https://www.youtube.com/FanDuel

Founded in 2009

New York, NY, US

3.9K employees (498 in marketing)

www.fanduel.careers

72% recommend to a friend

83% CEO approval

Traffic Signals

Monthly Visitors

78.1K

Traffic Source Mix

36.5%

Direct

51.7%

Referral

6.8%

Social

4.5%

Paid

0.3%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size

307 (8% of company)

Median Career Experience

9 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

AJ Mazza

VP, Marketing Partnerships

At the company for 7 years 11 months

Matthew Donovan

Vice President, Marketing Technology and Operations

At the company for 3 years 9 months

Andrew Sneyd

Executive Vice President, Marketing

At the company for 5 years 7 months

Vijay Jayaraman

Head of Product - Marketing Technology (MarTech)

At the company for 2 years 1 month

Funding

Total Funding

$416.2M

Last Raise

$55M

Series E, 9 years ago

Funding History

Sep 2017
Series E
Sep 2016
Convertible Note • $55M
Jul 2015
Series E • $275M

Recent News

FanDuel NFL DFS Picks: Thanksgiving Main Slate

Nov 26, 2025 • FanDuel

FanDuel Picks promo code and app review: Play $5, get $60 in bonus credits

Nov 25, 2025 • CBS Sports

DraftKings and FanDuel Are Leaving the American Gaming Association. What It Means.

Nov 18, 2025 • Barron's

Responsibilities

Own the deployment of our marketing campaign automations through the lens of data architecture.
Leveraging your analytical and technical expertise to ensure efficient integrations are built between systems via our various ETL tools and APIs.
Manage our marketing automation server and assist other junior analysts in successfully launching marketing automation campaigns via all the tools at our disposal.
Work will result in scalable, personalized campaigns across email, mobile, onsite and digital channels.

Requirements

3+ years in an operational role preferred, either working on multi-channel marketing campaigns through a Customer Data Platform or working on a team leveraging ETL tools and APIs to automate the flow of data between different system is preferred
A Bachelor's Degree in Business, Economics, Computer Science, or related field preferred.
Advanced knowledge of using SQL to extract and manipulate data is required.
Experience with ETL/Data Integration tools (AWS, Microsoft, SAP, KNIME) as well as integration concepts such as REST APIs and JSON formats is required.
Experience with Python is a plus.
Comfortable working with server environments such as AWS and able to work effectively with engineering and product teams to accomplish business requirements.
Analytical mindset with detail orientation, and an understanding of marketing concepts.
Proactive with a natural curiosity.
Has a positive attitude and loves opportunities to collaborate with others.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company.

Preferred

Python experience is a plus.

Benefits

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
The applicable salary range for this position is $85,416 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com .
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.