2 weeks ago
Lead Generation Marketing Coordinator
The Little Gym of East Cobb
Cobb County, GA (On-site)Part time
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Lead Generation Marketing Coordinator
Cobb County, GA (On-site)
Salary Not AvailableEntry LevelPart time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own local community growth from first contact to repeat visits by coordinating outbound lead gen, customer care, events, and social content that fuels member signups and retention.
- Outbound lead engagement: book intros and drive event-driven pipeline with local families and parents.
- Member experience & retention: post-intro follow-ups, no-show reschedules, and in-person lobby culture.
Job Description
Responsibilities
- Lead Management & Outreach: Focus heavily on outbound calling to contact new leads (via Franchise Ramp and other pipelines) to introduce the gym and successfully book their free intro classes.
- Customer Service & Follow-Up: Promptly return all operational voicemails and emails. Deliver a high-quality, friendly customer experience when talking directly to members and parents.
- Accountability & Check-Ins: Cross-reference scheduled rosters to identify past-due accounts, ensuring necessary account conversations happen seamlessly upon check-in or via phone.
- Retention Calls: Warmly follow up with yesterday's intro attendees who did not immediately sign up to review current promotional opportunities, and call intro no-shows to reschedule.
- Event Coordination: Outreach, schedule, and organize local community marketing events to continuously generate new local brand awareness.
- Social Media Management: Create engaging content and actively manage our official social media accounts to highlight gym culture, student wins, and current promotions.
- Gym Culture & Atmosphere: Maintain a vibrant, immaculate, and high-energy lobby environment. Actively update the daily Welcome Board to greet incoming families by name.
- Special Event Sales: Drive revenue by outbound-calling local leads to book birthday parties, seasonal camp spots, and Parents' Survival Nights.
- Creative Content Creation: Snap high-energy highlights of morning classes to build community connection through daily local social media channels.
Requirements
- Sales Experience: Prior experience in over-the-phone sales, telemarketing, or high-volume booking environments is required.
- Communication: Exceptional verbal and written communication skills with a natural ability to connect warmly with customers and handle objections confidently.
- Time Management: Highly organized self-starter who can efficiently balance phone calls, administrative data entry, and creative social media tasks during morning shifts.
- Tech Savvy: Comfortable navigating CRM software, lead tracking pipelines, email clients, and standard social media applications.
Benefits
- Base Pay: Competitive $15.00/hour starting wage.
- Incentive Structure: Earn additional performance bonuses based on lead conversion rates, successfully booked intros, and enrolled memberships.
- Consistent Hours: Steady weekday morning schedule leaving your afternoons and weekends free.
- Impact: Direct ability to shape our gym's community culture from the front lines.
The Little Gym of East Cobb
3.6 Glassdoor
With nearly 400 locations in over 30 countries, The Little Gym is the worldʼs premier experiential learning and physical development franchise for children ages four months through 12 years. For over 45 years, our trained instructors have nurtured happy, confident kids through a range of programs including parent/child classes, gymnastics, and dance, plus extras like camps, Parentsʼ Survival Nights and Awesome Birthday Bashes. Each week, progressively structured classes and a positive learning environment create opportunities for children to try new things and build self-confidence, all with a grin that stretches from ear to ear.
Founded in 1976
Bedford, Texas, USA
1.1K employees
65% recommend to a friend
80% CEO approval
Traffic Signals
Monthly Visitors
290.7K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
54.3%
Direct
38.2%
Referral
5.8%
Social
1.1%
Paid
0.4%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Roles Posted (Last 30 Days)
2