7 weeks ago
Director of Brand Leadership
Ochsner Health
New Orleans, LA (On-site)Full time
Marketing jobs
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Director of Brand Leadership
New Orleans, LA (On-site)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 7 weeks ago
Job Summary
Owns system-wide branding and integrated campaigns for community-focused health experiences, guiding standards, partner co-branding, and brand health metrics across the organization.
- Leads brand governance, asset usage, and ROI tracking.
- Partners with marketing, clinical and digital teams to translate complex offerings into consumer narratives.
Job Description
Responsibilities
- Directs the system-wide branding architecture, ensuring all entities and partner relationships galvanize around a unified vision.
- Manages the evolution of brand standards and guidelines, including the proper use of key assets such as Ochsner’s logo, life mark, etc. Oversee the development and management of partner Co-branding across all touchpoints.
- Conducts message mapping workshops with key internal partners to translate complex healthcare clinical offerings into consumer-centric narratives.
- Ensures all organizational communications maintain a tone that is personable, positive, rational, warm, and humble, yet confident.
- Consults with marketing and communications partners to ensure content is accessible to all communities.
- Develops integrated brand campaigns that position Ochsner Health as a community steward, specifically highlighting initiatives like "Community Purpose in Action”
- Leverages Ochsner’s brand narrative to communicate a commitment to Ochsner’s mission and culture.
- Partners with internal teams to highlight Ochsner’s as a Role Model for creating positive brand experiences throughout the organization.
- Collaborates with clinical and digital teams to brand Ochsner’s innovation strategy, emphasizing pioneering treatments and emerging technologies like Agentic AI Agents.
- Promotes "innovation sponsorship activations" that enhance brand affinity and showcase Ochsner’s forward-thinking approach to connected care.
Requirements
- Bachelor’s degree (Required)
- Advanced degree (Preferred)
- 10 years experience in marketing communications or related field including three years of management experience (Required)
- Must have computer skills and dexterity required for data entry and retrieval of patient information. Must be proficient with Windows-style applications and keyboard.
- Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals.
- Strong analytical skills
- Excellent organizational skills and Detailed oriented
- Excellent time management skills
- Strong presentation skills
- Excellent interpersonal skills
Ochsner Health
3.6 Glassdoor
Ochsner Health is the leading nonprofit healthcare provider in Louisiana, Mississippi and across the Gulf South, delivering expert care at its 47 hospitals and more than 370 health and urgent care centers. Ochsner is nationally recognized for inspiring healthier lives and stronger communities through expertise, quality and digital connectivity. In 2024, more than 40,000 dedicated team members and 4,900 employed and affiliated physicians at Ochsner cared for 1.6 million people from every state in the nation and 63 countries. To learn more about how Ochsner empowers people to get well and stay well, visit www.ochsner.org.
Founded in 1942
New Orleans, Louisiana, USA
17K employees (151 in marketing)
67% recommend to a friend
73% CEO approval
Marketing Team
Marketing Team Size
111 (1% of company)
Median Career Experience
13 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Brittany Graffagnini
Vice President, Marketing, Communications and Growth, Ochsner Novant Health 65 Plus
At the company for 19 years 3 months
Amber Welch
Vice President, Marketing and Digital Platforms
At the company for 15 years 8 months
Cheryl Chin, PhD
Assistant Vice President, Brand Marketing
At the company for 9 years 8 months
Rachel H. Dixon, MBA
Director of Marketing
At the company for 3 years 2 months
Funding
Total Funding
$1.6M
Last Raise
$1.6M
Grant, 3 years ago
Funding History
- Jul 2023Grant
- Oct 2018Grant • $1.6M
Traffic Signals
Monthly Visitors
2.6M
Monthly Google Ads Budget
$166.7K
Traffic Source Mix
Search
35.2%
Direct
54.2%
Referral
9.2%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~17.4K
Recent News
Links
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