3 months ago
Digital Content Specialist - Hybrid, New Orleans
Ochsner Health
New Orleans, LA (Hybrid)Full time
Marketing jobs
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Digital Content Specialist - Hybrid, New Orleans
New Orleans, LA (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
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Job Summary
Drive digital content creation and optimization within Ochsner Health's Marketing team to improve web, blog, and social content and user experience.
- Own content production and optimization across web, blog, and social channels.
- Must-have: Bachelor\'s degree and 3 years in web management and content creation.
- Standout: CMS experience and analytics proficiency with Google Analytics.
Job Description
Responsibilities
- This job assists in the implementation, development and optimization of digital content initiatives, as part of the digital content team within Marketing at Ochsner Health.
- Drafts, builds and edits web content, blog posts and social media posts, including short-form social media videos, to achieve objectives.
- supports online content marketing development; collaborates with the creative media/video, digital content, marketing and brand teams on creative ideas, design options, functionality, implementation and content.
- assists in review of web data and search engine optimization (SEO) insights to inform decisions on new content optimizations and website writing.
- participates in the strategic planning process for clients; and assists with web writing and optimization projects.
- Supports the creation and management of website, blog and social media content and projects for optimal user experience.
- Drafts, updates, builds, proofreads and edits web content, including online web copy, creative assets, video and content while maintaining consistency with brand or sub-branding guidelines.
- Collaborates with brand, design, creative media/video and Marketing teams on creative ideas and design options, functionality, implementation and content within brand guidelines and ensuring all-around brand consistency.
- Reviews web and SEO analytics reports and user behavior to gain knowledge of digital content strategy and editorial calendar; tracks ROI; brings new ideas and trends to team; and informs decisions on optimizations and website enhancements.
- Participates in the strategic planning process for clients and assists with web writing projects, content optimizations and content campaigns.
Requirements
- Required – Bachelor\'s degree in marketing, communications, advertising, writing, digital media or related field.
- Required – 3 years of experience in web management and content creation.
- Preferred – 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.
Preferred
- Preferred – 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.
- Experience with CMS such as WordPress, Drupal, Craft and Contentful.
- Experience optimizing for AI platforms such as ChatGPT, Gemini, etc.
- Strong interpersonal communication skills across multiple leadership levels and in-person presentation skills.
Ochsner Health
3.6 Glassdoor
Ochsner Health is the leading nonprofit healthcare provider in Louisiana, Mississippi and across the Gulf South, delivering expert care at its 47 hospitals and more than 370 health and urgent care centers. Ochsner is nationally recognized for inspiring healthier lives and stronger communities through expertise, quality and digital connectivity. In 2024, more than 40,000 dedicated team members and 4,900 employed and affiliated physicians at Ochsner cared for 1.6 million people from every state in the nation and 63 countries. To learn more about how Ochsner empowers people to get well and stay well, visit www.ochsner.org.
Founded in 1942
New Orleans, Louisiana, USA
17K employees (151 in marketing)
67% recommend to a friend
73% CEO approval
Traffic Signals
Monthly Visitors
2.6M
Monthly Google Ads Budget
$166.7K
Traffic Source Mix
Search
35.2%
Direct
54.2%
Referral
9.2%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~17.4K
Marketing Team
Marketing Team Size
111 (1% of company)
Median Career Experience
13 years
Median Tenure
5.7 years
People
HR / Recruitment
Marketing Leadership
Brittany Graffagnini
Vice President, Marketing, Communications and Growth, Ochsner Novant Health 65 Plus
At the company for 19 years 2 months
Amber Welch
Vice President, Marketing and Digital Platforms
At the company for 15 years 7 months
Cheryl Chin, PhD
Assistant Vice President, Brand Marketing
At the company for 9 years 7 months
Rachel H. Dixon, MBA
Director of Marketing
At the company for 3 years 1 month
Funding
Total Funding
$1.6M
Last Raise
$1.6M
Grant, 3 years ago
Funding History
- Jul 2023Grant
- Oct 2018Grant • $1.6M