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Marketing jobs

6 marketing jobs

11 hrs ago

Consumer Products Licensing & Brand Protection Manager

Subaru of America

Camden, NJ (Hybrid)Full time$115K/yr – $140K/yr

3 days ago

Zone Retailer Marketing Manager (PHL Zone)

Subaru of America

Camden, NJ (On-site)Full time$118K/yr – $145K/yr

3 weeks ago

Zone Retailer Marketing Manager (DFW Zone)

Subaru of America

Coppell, TX (On-site)Full time$118K/yr – $145K/yr

3 weeks ago

Regional Marketing Manager (Eastern Region)

Subaru of America

Camden, NJ (On-site)Full time$118K/yr – $160K/yr

4 months ago

Connected Customer Experience Product Marketing Manager

Subaru of America

Camden, NJ (Hybrid)Full time$94K/yr – $125K/yr

4 months ago

National Parts and Service Marketing Manager

Subaru of America

Camden, NJ (Hybrid)Full time$118K/yr – $150K/yr

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6 jobs

Consumer Products Licensing & Brand Protection Manager

Subaru of America

Camden, NJ (Hybrid)

$115K/yr - $140K/yrIn-houseFull-timeSenior level

11 hrs ago

Zone Retailer Marketing Manager (PHL Zone)

Subaru of America

Camden, NJ (On-site)

$118K/yr - $145K/yrIn-houseFull-timeSenior level6+ years exp.

3 days ago

Zone Retailer Marketing Manager (DFW Zone)

Subaru of America

Coppell, TX (On-site)

$118K/yr - $145K/yrIn-houseFull-timeSenior level6+ years exp.

3 weeks ago

Regional Marketing Manager (Eastern Region)

Subaru of America

Camden, NJ (On-site)

$118K/yr - $160K/yrIn-houseFull-timeSenior level8+ years exp.

3 weeks ago

Connected Customer Experience Product Marketing Manager

Subaru of America

Camden, NJ (Hybrid)

$94K/yr - $125K/yrIn-houseFull-timeMid level6+ years exp.

4 months ago

National Parts and Service Marketing Manager

Subaru of America

Camden, NJ (Hybrid)

$118K/yr - $150K/yrIn-houseFull-timeSenior level8+ years exp.

4 months ago

Subaru of America

Consumer Products Licensing & Brand Protection Manager

Camden, NJ (Hybrid)

$115K/yr – $140K/yrSenior LevelFull time

Posted 11 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive Subaru brand licensing and IP protection across SOA, partners, and vendors, shaping strategy, enforcement, licensing operations, and performance reporting.

Lead growth of the consumer products licensing program
Steer brand protection and licensee management programs

Job Description

Responsibilities

Serves as the strategic steward of Subaru brand assets, setting priorities and governance to ensure consistent, compliant use of trademarks, logos, and related intellectual property (IP) across Subaru of America (SOA), retailers, licensees, agencies, and external partners.
Leads the growth strategy for SOA's consumer products licensing program, including category planning; portfolio and pipeline management; opportunity assessment; business case development; and alignment with brand, customer, and revenue objectives. Works closely with Subaru's parent company (Subaru Corporation [SBR]) in Japan on coordination and alignment with all brand licensing functions.
Develops and leads trademark protection, online brand enforcement, and anti-counterfeiting strategies to identify, investigate, escalate, and address unauthorized, infringing, and counterfeit uses of Subaru IP in partnership with SOA Legal, internal stakeholders, and external vendors.
Leads Subaru's online brand protection vendor strategy and relationship management, including priority setting, service-level oversight, performance evaluation, and reporting against key performance indicators (KPIs).
Manages Subaru's brand registry administration and marketplace enforcement programs across key e-commerce platforms, including approvals, notice-and-takedown activity, unauthorized seller escalation, enforcement workflows, and risk-based decision-making.
Sources, evaluates, and leads or supports the negotiation and execution of licensing agreements with new and existing licensees in partnership with SOA Legal and internal stakeholders, including business terms, category scope, quality requirements, royalty considerations, and brand-use protections.
Reviews and approves licensed product concepts, promotional merchandise, designs, and asset use to ensure compliance with Subaru brand standards, style guide requirements, product quality expectations, and IP protections.
Oversees licensing program operations and performance, including licensee management, product approvals, systems and tools, asset distribution, royalty reporting, compliance coordination, audit support, forecasting, launch readiness, and overall administration of the program, including Subaru Gear.
Oversees internal SOA use of trademarks, logos, and other brand assets for promotional merchandise, employee programs, and events, and provides brand-use guidance, approvals, and recommendations as needed.
Provides guidance to Subaru employees, retailers, owners, and owner groups on trademark use, brand standards, style guide compliance, and corrective action related to unauthorized or non-compliant asset use.

Requirements

Strong interpersonal, relationship-building, negotiation, and influencing skills, with the ability to work effectively across internal stakeholders, licensees, legal partners, retailers, agencies, and external vendors.
Excellent verbal and written communication skills, with the ability to clearly convey brand standards, licensing requirements, intellectual property (IP) considerations, business recommendations, and program updates to a range of audiences, including management.
Strong ability to work effectively with Subaru's parent company (Subaru Corporation [SBR]), with an understanding of Japanese business culture.
Strong analytical, problem-solving, and decision-making skills, including the ability to assess risk, interpret performance and royalty data, identify trends, prioritize opportunities, and translate insights into actionable recommendations.
Strong project and program management skills, with the ability to manage multiple priorities, deadlines, stakeholders, and workstreams in a fast-paced, matrixed environment.
Business and financial acumen, including experience supporting business cases, evaluating commercial opportunities, and understanding the financial drivers of licensing, partnerships, and revenue performance.
Strong attention to detail and sound judgment when reviewing creative assets, product submissions, contracts, royalty-related materials, and enforcement matters.
Working knowledge of trademark, copyright, licensing, IP protection, and brand-use principles as applied to consumer products, promotional merchandise, marketing materials, and e-commerce channels.
Experience managing or supporting consumer products licensing programs, licensee relationships, contract-related workflows, product approval processes, and royalty reporting or compliance activities.
Familiarity with online brand enforcement, e-commerce marketplace tools, brand registry programs, notice-and-takedown processes, anti-counterfeiting practices, and performance reporting.

Preferred

Experience in automotive, consumer products, retail, or other brand-driven environments with complex trademark, product approval, and partner management requirements preferred
Experience developing or scaling consumer products licensing programs, including category expansion, partner sourcing, and performance management preferred
Experience working with external enforcement vendors, outside counsel, agencies, or marketplace platforms on trademark protection, infringement response, and anti-counterfeiting matters preferred
Familiarity with licensing management systems, royalty reporting tools, rights management workflows, or related operational platforms preferred
Demonstrated ability to operate effectively in a matrixed organization, lead cross-functional initiatives, and translate market or performance insights into business recommendations preferred

Benefits

Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
Tuition Reimbursement Program: $15,000 yearly benefit
Vehicle Discount Programs
Learning & Development:
Professional growth and development opportunities
Direct partnership with senior leadership
Formal Mentorship Program
LinkedIn Learning License

Subaru of America

The Subaru Family, by our definition, goes far beyond our family of products. It includes one of our greatest assets – our employees – as well as our Subaru family of owners, retailers, and business and community partners. We treat each other like family because we are family. Since the early days of the company, we have worked to create a culture where employees are encouraged to be themselves and are supported by everyone around them.The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. We believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.Our Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.

Founded in 1968

Camden, New Jersey, USA

4K employees (199 in marketing)

www.subaru.com

Traffic Signals

Monthly Visitors

15.3M

Monthly Google Ads Budget

$1.5M

Traffic Source Mix

58.6%

Direct

32.7%

Referral

5.6%

Social

Paid

2.1%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size

153 (4% of company)

Median Tenure

9.1 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Vaughn Brown, SHRM-CP

Head of Talent Acquisition

At the company for 3 years 10 months

Curtis Lawrence

Human Resources Intern - Talent Acquisition and DEI&B

At the company for 1 year 4 months

Marketing Leadership

Rob Font

Vice President, Digital Customer Experience & Marketing Analytics

At the company for 16 years 5 months

Alan Bethke

Senior Vice President, Marketing

At the company for 23 years

Vaughn Brown, SHRM-CP

Head of Talent Acquisition

At the company for 3 years 10 months

Kerry Shepski

Associate Director - Marketing Operations

At the company for 8 years 1 month

Recent News

ALL-NEW 2026 SUBARU UNCHARTED EV ARRIVES WITH MORE THAN 300 MILES OF RANGE, STARTING AT $34,995 MSRP

Dec 9, 2025 • Subaru U.S. Media Center

SUBARU OF AMERICA REPORTS NOVEMBER 2025 SALES

Dec 2, 2025 • PR Newswire

Driven by Hope: Subaru of America and Make‑A‑Wish Partner to Transform Lives

Nov 20, 2025 • TriplePundit

Responsibilities

Serves as the strategic steward of Subaru brand assets, setting priorities and governance to ensure consistent, compliant use of trademarks, logos, and related intellectual property (IP) across Subaru of America (SOA), retailers, licensees, agencies, and external partners.
Leads the growth strategy for SOA's consumer products licensing program, including category planning; portfolio and pipeline management; opportunity assessment; business case development; and alignment with brand, customer, and revenue objectives. Works closely with Subaru's parent company (Subaru Corporation [SBR]) in Japan on coordination and alignment with all brand licensing functions.
Develops and leads trademark protection, online brand enforcement, and anti-counterfeiting strategies to identify, investigate, escalate, and address unauthorized, infringing, and counterfeit uses of Subaru IP in partnership with SOA Legal, internal stakeholders, and external vendors.
Leads Subaru's online brand protection vendor strategy and relationship management, including priority setting, service-level oversight, performance evaluation, and reporting against key performance indicators (KPIs).
Manages Subaru's brand registry administration and marketplace enforcement programs across key e-commerce platforms, including approvals, notice-and-takedown activity, unauthorized seller escalation, enforcement workflows, and risk-based decision-making.
Sources, evaluates, and leads or supports the negotiation and execution of licensing agreements with new and existing licensees in partnership with SOA Legal and internal stakeholders, including business terms, category scope, quality requirements, royalty considerations, and brand-use protections.
Reviews and approves licensed product concepts, promotional merchandise, designs, and asset use to ensure compliance with Subaru brand standards, style guide requirements, product quality expectations, and IP protections.
Oversees licensing program operations and performance, including licensee management, product approvals, systems and tools, asset distribution, royalty reporting, compliance coordination, audit support, forecasting, launch readiness, and overall administration of the program, including Subaru Gear.
Oversees internal SOA use of trademarks, logos, and other brand assets for promotional merchandise, employee programs, and events, and provides brand-use guidance, approvals, and recommendations as needed.
Provides guidance to Subaru employees, retailers, owners, and owner groups on trademark use, brand standards, style guide compliance, and corrective action related to unauthorized or non-compliant asset use.

Requirements

Strong interpersonal, relationship-building, negotiation, and influencing skills, with the ability to work effectively across internal stakeholders, licensees, legal partners, retailers, agencies, and external vendors.
Excellent verbal and written communication skills, with the ability to clearly convey brand standards, licensing requirements, intellectual property (IP) considerations, business recommendations, and program updates to a range of audiences, including management.
Strong ability to work effectively with Subaru's parent company (Subaru Corporation [SBR]), with an understanding of Japanese business culture.
Strong analytical, problem-solving, and decision-making skills, including the ability to assess risk, interpret performance and royalty data, identify trends, prioritize opportunities, and translate insights into actionable recommendations.
Strong project and program management skills, with the ability to manage multiple priorities, deadlines, stakeholders, and workstreams in a fast-paced, matrixed environment.
Business and financial acumen, including experience supporting business cases, evaluating commercial opportunities, and understanding the financial drivers of licensing, partnerships, and revenue performance.
Strong attention to detail and sound judgment when reviewing creative assets, product submissions, contracts, royalty-related materials, and enforcement matters.
Working knowledge of trademark, copyright, licensing, IP protection, and brand-use principles as applied to consumer products, promotional merchandise, marketing materials, and e-commerce channels.
Experience managing or supporting consumer products licensing programs, licensee relationships, contract-related workflows, product approval processes, and royalty reporting or compliance activities.
Familiarity with online brand enforcement, e-commerce marketplace tools, brand registry programs, notice-and-takedown processes, anti-counterfeiting practices, and performance reporting.

Preferred

Experience in automotive, consumer products, retail, or other brand-driven environments with complex trademark, product approval, and partner management requirements preferred
Experience developing or scaling consumer products licensing programs, including category expansion, partner sourcing, and performance management preferred
Experience working with external enforcement vendors, outside counsel, agencies, or marketplace platforms on trademark protection, infringement response, and anti-counterfeiting matters preferred
Familiarity with licensing management systems, royalty reporting tools, rights management workflows, or related operational platforms preferred
Demonstrated ability to operate effectively in a matrixed organization, lead cross-functional initiatives, and translate market or performance insights into business recommendations preferred

Benefits

Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
Tuition Reimbursement Program: $15,000 yearly benefit
Vehicle Discount Programs
Learning & Development:
Professional growth and development opportunities
Direct partnership with senior leadership
Formal Mentorship Program
LinkedIn Learning License