4 months ago
Senior Marketing Communications Manager
Purple Strategies
District of Columbia, USA (Hybrid)Full time
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Senior Marketing Communications Manager
District of Columbia, USA (Hybrid)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive integrated marketing for a professional services firm, shaping content, campaigns, and demand across channels.
- Must-have: 7+ years of progressive marketing experience in professional services with HubSpot CRM experience.
- Standout: Proven ability to lead cross-functional campaigns, content development, and external partner coordination.
Job Description
Responsibilities
- Lead the planning and execution of multi-channel marketing campaigns aligned with Purple’s overall business strategy and objectives.
- Build a deep understanding of Purple’s offering to recommend and craft content that support pipeline development and lead-generation efforts.
- Collaborate with senior firm leadership and colleagues across teams to ensure marketing efforts are supported by the right content, assets, and activation plans.
- Manage and coordinate engagement and activities for Purple’s external corporate advisory board.
- Develop and manage marketing content and templates for Purple-owned channels, including social media, email newsletter and the company website.
- Oversee and manage a recurring marketing content calendar, ensuring consistent, high-quality publication across platforms and integrating three in-person and three virtual events annually.
- Post marketing content to Purple’s social media channels and website on established timelines, while helping foster internal engagement with these efforts.
- Stay connected to lead generation initiatives to ensure alignment with content creation and marketing strategies.
- Identify opportunities to automate, streamline, and modernize workflows through AI enabled tools and HubSpot CRM.
- Regularly monitor competitor marketing activities and provide regular insights and reporting.
Requirements
- Bachelor's degree and 7+ years of progressive marketing experience, preferably within a professional services environment.
- Proven success leading integrated marketing campaigns across digital, social, newsletters, content and events in alignment with business growth and reputation objectives.
- Hands on experience with CRM systems, with preference for HubSpot, to support firmwide accountability for marketing intent signals.
- Exceptional writing skills and attention to detail; demonstrated ability to develop compelling content.
- Forward thinking and innovative with demonstrated success implementing new tools, AI automation, workflow automation and similar.
- A proactive and resourceful self-starter energized by autonomy and taking initiative without waiting for instruction.
- Demonstrated ability to quickly synthesize information, juggle multiple priorities, and manage time effectively.
- Excellent verbal communication and presentation skills, Strong interpersonal and collaboration skills with ability to build productive relationships at all levels of an organization.
- Strategic thinker with sound judgment and the confidence to take initiative and act decisively.
- Experience managing and collaborating with external agencies and partners, including budgeting, contracting and performance oversight.
Purple Strategies
More than a dozen years ago, two political firms were asked regularly to partner together to bring a mix of “red” and “blue” perspectives to corporate challenges. To serve that need the two firms joined together and created Purple Strategies. Through the years we’ve continued to evolve, bringing in diverse perspectives across a multitude of disciplines.Today, we are a corporate reputation strategy firm, inspired by politics, partnering with clients around the world to anticipate, navigate, and compel change.Purple blends the creativity of brand communications and the speed and strategy of political campaigns to serve Fortune 500 companies, associations, non-profits, and some of the most recognizable brands in the world.
Traffic Signals
Monthly Visitors
4.2K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~93
Marketing Team
Marketing Team Size
9 (10% of company)