Own the end-to-end ABM strategy and multi-channel campaigns across events, digital, and direct‑to‑account programs.
Must-have: 8+ years in B2B marketing with proven ABM, events, and customer marketing experience.
Standout: Cross-functional leadership across sales and product marketing to turn account insights into tailored messaging.

Job Description

Responsibilities

Campaign Strategy & Execution: Design and execute multi-channel ABM campaigns targeting a select groups of high-value accounts. This could include events, webinars, email, social media, direct mail, digital advertising, and personalized content.
Account Research & Insights: In partnership with sales and product marketing, conduct in-depth research on accounts to understand their shared business challenges, key stakeholders, and pain points. Use these insights to craft cohorts and create hyper-relevant messaging and offers.
Content & Asset Development: Collaborate across marketing and external vendors to create custom content and assets that speak directly to target accounts.
Event & Activation Management: Plan and manage tradeshows and events activations (e.g., executive dinners, workshops, and virtual roundtables) designed to engage key decision-makers within target accounts.
Membership Organization Management: Own our engagements and maximize our membership organizations as channels to reach our target buyer personas and segments.
Customer Marketing: Support achieving robust pipeline and revenue goals within our customer base by collaborating across sales, marketing, customer success, and the executive leadership team to create tailored customer marketing programs that convert.
Performance Analysis: Track and report on key ABM metrics, including account engagement, pipeline generated, and revenue influenced. Use data to optimize campaigns and inform future strategy.
Sales Collaboration: Partner directly with the sales and SDR teams to ensure tight alignment on account targeting, messaging, and follow-up activities related to specific 1:1 and 1:few campaigns.

Requirements

Proven experience in a B2B marketing role, with a strong focus on ABM, events, and customer marketing
At least 8 years of experience in a high growth marketing team
Excellent project management and organizational skills
Strong communication and collaboration abilities
Fluent in key MarTech stack including Marketo, SFDC, 6sense as well as other outreach and engagement platforms.
Strong presentation creation and delivery skills, ability to educate and lead a team to success in a campaign motion.
A creative and strategic thinker who can develop innovative ways to engage hard-to-reach accounts.

About Verato

ABOUT VERATO As digital transformation and AI progress at lightning speed, organizations find themselves data-rich and insights-poor. Digital transformation’s promise to drive better experiences and business performance is falling short. Data is often trapped in silos across disconnected systems of record, such as ERPs and EHRs, systems of engagement, such as CRMs, and systems of insight, such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks. Verato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. The Verato MDM Cloudä, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com. VERATO VALUES We are committed to continually raising the standard of excellence throughout the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy, and to be Customer Obsessed. Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures. About The Position We\'re looking for a Senior Growth Marketing Manager to specialize specifically in Account-Based Marketing (ABM) motions and take the helm of our 1:few and 1:1 marketing initiatives. This role is crucial for developing and executing highly personalized campaigns that engage and convert key accounts across both customer and prospects audiences. Reporting to the Sr Director of Growth Marketing, You\'ll work closely with sales and the broader marketing team to identify target accounts and create tailored experiences that drive pipeline and revenue. If you are obsessed with data and well versed in segmentation, personalization, and the tools, technologies, processes, and teams to bring highly targeted campaigns to life; then this is an ideal fit.

Other

Equal Opportunity Employer/Veterans/Disabled

Blue Heron Capital

Blue Heron Capital is a growth equity firm based in Richmond, Virginia. Nothing excites us like growth and disruption, and that’s why we fund big ideas in healthcare and enterprise technology. We use the powerful combination of financial capital and the human capital of our OA Collaborative to invest in companies where we have deep, relevant experience. This business-building strategy gives portfolio management teams access to diverse experiences and insights to accelerate their company growth.

Founded in 2006

Richmond, Virginia, USA

23 employees (2 in marketing)

www.blueheroncap.com

Traffic Signals

Monthly Visitors

3.1K

Traffic Source Mix

28.7%

Direct

46.5%

Referral

5.8%

Social

17.5%

Paid

1.5%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size

2 (9% of company)

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