3 weeks ago
VP CRM & Lifecycle Marketing
Topgolf
Dallas, TX (Unknown)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
VP CRM & Lifecycle Marketing
Dallas, TX (Unknown)
Salary Not AvailableSenior LevelFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Full Scope of the Role
- CRM Strategy & Organizational Leadership
- This role is first and foremost a strategic leadership role. The VP of CRM will define how Topgolf thinks about its guest relationships — what success looks like, how it gets measured, and what organizational capability is needed to deliver it.
- Own the long-term CRM vision, strategy, and technology roadmap for Topgolf, aligning guest engagement objectives with venue performance, digital product adoption, membership, and revenue goals
- Build, lead, and scale a high-performing CRM organization — bringing in the right combination of strategy, analytics, campaign, and technology talent
- Establish CRM as a strategic growth function, not a campaign execution team — ensuring the discipline influences product development, venue experience design, and pricing strategy
- Partner closely with Revenue Management, Marketing, Finance, Operations, Product, and Technology to integrate CRM across the full guest lifecycle
- Champion a guest-first culture by translating customer data into actionable insights that improve experiences across every touchpoint
- Lifecycle Marketing & Personalization
- The core of this role is building the lifecycle marketing programs that move guests through every stage of the Topgolf relationship — from first booking to loyal advocate. These programs must be personalized, automated at scale, and continuously optimized.
Benefits
- Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify.
- ADA
Topgolf
Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event, or make plans to come play around, visit topgolf.com.
Traffic Signals
Monthly Google Ads Budget
$202.6K
Marketing Team
Marketing Roles Posted (Last 30 Days)
2