10 days ago
Director Market Activation & Program Delivery-Hawai‘i Island
Hawaii Visitors & Convention Bureau
Waimea, HI (On-site)Full time$83K/yr – $127K/yr
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Director Market Activation & Program Delivery-Hawai‘i Island
Waimea, HI (On-site)
$83K/yr – $127K/yrDirector/Executive8+ years expFull time
Posted 10 days ago
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Job Summary
You will own on-island execution and delivery of enterprise market activation and education programs, coordinating vendors, partners, and stakeholders to ensure high-quality programs and reliable post-event reporting.
- Lead island activations aligned with enterprise priorities
- Manage logistics, run-of-show, and post-program summaries
Job Description
Responsibilities
- Own the on-island execution and delivery of enterprise market activation and education programs, ensuring high-quality implementation, disciplined operations, and reliable reporting that supports enterprise learning and performance.
- Execute island-level market activations aligned with enterprise commercial priorities
- Serve as the on-island execution lead for enterprise-led activations, campaigns, events, and partner-facing initiatives
- Coordinate venues, vendors, partners, and stakeholders to ensure smooth delivery
- Support travel trade programs including FAMs, trainings, and hosted engagements
- Ensure island representation aligns with statewide and global destination positioning
- Deliver island-based education programs aligned and in collaboration with enterprise Destination Education frameworks and personnel
- Manage logistics, including schedules, venues, facilitators, participants, and materials
- Serve as the on-island point of contact for education participants and partners
- Support program fulfillment and post-program follow-up
Requirements
- Bachelor's degree in business administration, communications, tourism management, or a related field.
- 6–8 years of relevant operational experience
- Experience managing complex programs or events
- Familiarity with Hawaii's visitor industry preferred
Preferred
- Experience in matrixed organizations
- Exposure to travel trade education or partner training
- Cultural fluency in Hawai‘i-based contexts
Benefits
- Medical, Dental, and Vision Insurance
- Paid Vacation & Sick Leave
- Employer-Paid Life Insurance
- Company-Contributed Long-Term Care Coverage
- Long-Term Disability Coverage
- 401 (k) Retirement Plan with Company Match and Safe Harbor Contribution
Hawaii Visitors & Convention Bureau
The Hawai‘i Visitors & Convention Bureau (HVCB). We are stewards of Hawai‘i’s brand. Not just as the world’s greatest travel destination, but as one of the world’s most precious resources. And we’d love to have you as partof our ‘ohana.Additional websites: www.GoHawaii.com, www.MeetHawaii.com, and Agents.GoHawaii.com
Traffic Signals
Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%
Headcount Trend
Current headcount: ~104
Marketing Team
Marketing Team Size
16 (15% of company)
Median Career Experience
17 years
Median Tenure
14.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Noelani Schilling-Wheeler
Director, Island Tactical Marketing & Cooperative Programs
At the company for 4 months
Darlene Morikawa
Senior Director, Government Contracts and Communications
At the company for 26 years 7 months
Kara Imai
Managing Director, Marketing
At the company for 22 years
Lei-Ann Field
Senior Director, Public Relations and Communications
At the company for 6 years 6 months