Own and drive the strategy, performance and roadmap for Ziegler's public websites, portals and eCommerce; lead optimization, engagement, and conversions; partner with Marketing, IT and external vendors to align with campaigns and brand.

Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms
Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.

Job Description

Responsibilities

Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms
Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
Lead ongoing optimization of website user experience, navigation, search functionality, conversion paths and content architecture
Manage digital merchandising, product presentation and online customer experiences across eCommerce platforms
Prioritize and manage platform enhancements, functionality improvements and development initiatives in partnership with IT and external technology partners.
Collaborate with Marketing Operations to improve customer data integration, performance tracking and digital analytics capabilities.
Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
Monitor emerging digital commerce trends, technologies and customer expectations, recommending enhancements to maintain market competitiveness.
Establish governance, standards and performance measurement for all enterprise web properties

Requirements

5-7 years of experience in eCommerce, digital marketing, website management, digital product management or related fields.
Experience managing enterprise websites, eCommerce platforms and digital customer experiences.
Strong understanding of conversion optimization, customer journey design and digital commerce best practices.
Experience prioritizing and managing web development roadmaps and technology investments.
Working knowledge of SEO, site search, digital analytics and web performance measurement.
Experience partnering with IT, development teams and external technology vendors.
Strong analytical and business acumen with the ability to connect digital performance to commercial outcomes.
Experience in B2B commerce, industrial distribution, equipment, dealer networks or similarly complex commercial environments preferred.

Benefits

Health, Dental, Vision and Life Insurance
15 days of PTO your first year, accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
Short-Term and Long-Term Disability Insurance, FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance

Ziegler Caterpillar

Ziegler CAT is one of the largest and most successful Cat® dealers in the U.S., representing the full line of industry-leading Cat equipment, generators, and truck engines in Minnesota and Iowa. We also sell and support Fendt, Massey Ferguson, and Brandt® agricultural equipment in Minnesota, Iowa, and north-western Missouri.Our Visions is to provide unparalleled experience through high-performing employees, operational excellence, and digital innovation. Our Mission is to maximize uptime for our customers in the communities we serve. We strive for excellence and integrity in the conduct of our business.EEO Employer/Vet/DisabledWant to learn more about Ziegler CAT? Check out our website!

Founded in 1914

Minneapolis, Minnesota, USA

1K employees

www.zieglercat.com

Traffic Signals

Monthly Visitors

28.4K

Monthly Google Ads Budget

$27.8K

Traffic Source Mix

36.3%

Direct

49.1%

Referral

6.6%

Social

6.5%

Paid

1.4%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Web Properties & eCommerce Manager

Video and Digital Content Producer

Brand and Communications Director

Marketing Performance Analyst (On-site)

All marketing roles in the US

All marketing roles in the US

Web Properties & eCommerce Manager

Video and Digital Content Producer

Brand and Communications Director

Marketing Performance Analyst (On-site)

Web Properties & eCommerce Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Ziegler Caterpillar

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Web Properties & eCommerce Manager

Video and Digital Content Producer

Brand and Communications Director

Marketing Performance Analyst (On-site)

Web Properties & eCommerce Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Ziegler Caterpillar

Traffic Signals

Headcount Trend

Marketing Team

Recent News