1 month ago
Digital Advertising Specialist (Independent Contractor)
ITHAKA
New York City, NY (Remote)Full time$75/hr – $100/hr
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Digital Advertising Specialist (Independent Contractor)
New York City, NY (Remote)
$75/hr – $100/hrMid LevelFull time
Posted 1 month ago
Job Description
Responsibilities
- Conduct market research and gain an understanding of the organization’s brands, products, services, and marketing objectives.
- Support definition of target audiences and buyer personas.
- Identify digital advertising opportunities aligned with business goals.
- Identify metrics for campaign measurement.
- Develop and refine paid search strategies aligned with JSTOR’s mission and goals.
- Manage and optimize ITHAKA’s Google Ads account, including Google for Nonprofits grant utilization.
- Conduct keyword research to inform high-performing ad copy.
- Monitor and optimize budget pacing, bid strategies, and audience targeting.
- Strategize and execute LinkedIn ad campaigns tailored to ITHAKA’s audiences.
- Manage audience segmentation and targeting to improve engagement.
Requirements
- Work remotely from within the continental United States.
- This role is for an independent contractor and requires the ability to manage projects independently and meet deadlines in a remote work environment.
- No immigration sponsorship is available; ITHAKA is not currently considering candidates who require any type of immigration sponsorship (additional work authorization or permanent work authorization), now or in the future, in order to work in the United States.
ITHAKA
ITHAKA's mission is to expand access to knowledge and education around the world. We started in 1995 with a simple idea: digitize the materials in university and college libraries to preserve them and make them available online to people everywhere. Today, we do that and so much more. Our 350+ staff - everyone from software developers, designers, and editors, to quantitative analysts, human resource specialists, and marketers - work to deliver four services developed to advance our mission. JSTOR is a digital platform expanding access to knowledge by making thousands of books, journals, images, and primary sources available to millions of students and researchers in 180 countries. Portico is a global archive preserving nearly 500 terabytes of digital research content for libraries and publishers to ensure it's accessible for future generations. Ithaka S+R is a strategic consulting group providing research to help colleges, universities, libraries, and museums with challenges like enrolling more low-income students and veterans, increasing diversity in their workforce, transitioning to digital environments, and improving learning outcomes and graduation rates through the use of adaptive learning technologies.To learn more about ITHAKA's jobs, culture, and our impact in higher education, visit ithaka.org.
Salaries
Posted range
$75/hr – $100/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
45 (11% of company)
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
64.2K
Traffic Source Mix
Search
37.8%
Direct
41.3%
Referral
16%
Social
3.9%
Paid
0.7%
Headcount Trend
Current headcount: ~403
Recent News
Links
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