8 hrs ago
Product Marketing Manager
Eon
New York City, NY (Remote)Full time$155K/yr – $190K/yr
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Product Marketing Manager
New York City, NY (Remote)
$155K/yr – $190K/yrMid Level4+ years expFull time
Posted 8 hrs ago
Job Summary
Own go-to-market strategy for Eon’s products, shaping positioning, messaging, and sales enablement while leading market research, competitive intelligence, and cross-functional collaboration.
- Define and execute GTM, messaging, and campaigns
- Lead competitive intelligence, market research, and cross-functional partnerships
Job Description
Responsibilities
- Develop and execute go-to-market strategies for Eon’s products, from product launches and campaigns to messaging, positioning, and sales enablement.
- Own product positioning and messaging, translating complex concepts across cloud infrastructure, backup and recovery, data protection, resilience, and AI-ready data into clear customer value.
- Develop a deep understanding of Eon’s products, customers, and technical differentiation and turn that knowledge into compelling stories for different audiences.
- Conduct customer and market research to understand customer needs, competitive dynamics, emerging technologies, and industry trends.
- Build and maintain competitive intelligence and positioning against both established vendors and emerging companies across data protection, cloud infrastructure, and adjacent markets.
- Partner with Product and Engineering to understand the roadmap, influence launch strategy, and ensure our messaging accurately reflects the product and its differentiation.
- Work closely with Sales, Solutions, and Customer Success to create sales enablement materials, competitive guidance, training, presentations, demos, and other customer-facing assets.
- Create and develop product marketing content across websites, campaigns, blogs, reports, videos, presentations, and other channels, working with internal teams and external creative partners where needed.
- Partner with the broader Marketing team on campaigns and integrated GTM initiatives that drive awareness, pipeline, and customer engagement.
- Monitor product and campaign performance and use data, customer feedback, and market signals to continuously improve positioning, messaging, and GTM execution.
Requirements
- 4+ years of relevant B2B product marketing experience, ideally in cloud infrastructure, data protection, backup and recovery, cybersecurity, or AI infrastructure.
- Strong technical foundation, with a degree in Computer Science, Engineering, or a related field preferred, or equivalent hands-on technical experience.
- Ability to quickly understand complex technical products and translate them into simple, differentiated, and compelling customer-facing stories.
- Proven experience taking technical B2B products to market, including positioning, messaging, launches, competitive strategy, and sales enablement.
- Strong ability to work cross-functionally with Product, Engineering, Sales, Solutions, Customer Success, and Marketing.
- Excellent written and verbal communication skills, with the ability to simplify complex concepts without losing technical depth or credibility.
- Strong understanding of market research, competitive analysis, customer segmentation, and positioning.
- Hands-on experience using modern AI tools in day-to-day marketing workflows, with genuine curiosity about how AI is changing the way products are built and marketed.
- Comfortable operating in a fast-moving startup environment where priorities evolve and you’re expected to take ownership rather than wait for instructions.
- Data-driven and comfortable using performance metrics, customer feedback, and market signals to make decisions.
Benefits
- Equity Participation (RSUs!)
- 401K match
- Paid Parental Leave
- Generous benefits including medical, dental, and vision options available to you
- Vibrant office with meals, happy hours, employee events, and volunteer days
- Home office setup and culture events for remote employees
- We’re committed to creating a culture of inclusion and equality – across race, gender, sexuality, and disability – where innovation and growth thrive, every voice is heard, and everybody belongs.
Eon
4.2 Glassdoor
Eon is a healthcare technology company dedicated to saving lives and giving people more tomorrows. By collaborating with caregivers, hospitals, and hospital systems, we can improve patient care across the board, saving time, money, and most importantly lives.Together we can defy disease.
Founded in 2014
Denver, Colorado, USA
1.1K employees (43 in marketing)
79% recommend to a friend
Salaries
Posted range
$155K/yr – $190K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
27 (3% of company)
Median Career Experience
16 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$16M
Last Raise
$16M
Series A, 4 years ago
Funding History
- Apr 2022Series A • $16M
- Mar 2017Seed
Traffic Signals
Monthly Visitors
3.9K
Traffic Source Mix
Search
31.1%
Direct
45.1%
Referral
6.5%
Social
15.7%
Paid
1.5%
Headcount Trend
Current headcount: ~1.1K
Recent News
Links
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