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Marketing jobs

2 marketing jobs

3 months ago

Senior Manager, Customer Marketing

Bacardi

Coral Gables, FL (On-site)Full time

5 months ago

Brand Manager- Premium Rums

Bacardi

Coral Gables, FL (On-site)Full time

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Bacardi

Senior Manager, Customer Marketing

Coral Gables, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive national and regional BTL programs by integrating commercial, brand, and POS material teams to activate in-market.

Own end-to-end BTL strategy, tools, and stakeholder coordination across national and regional levels.
Must-have: 5+ years in Customer Marketing or related roles with cross-functional delivery.
Standout: leads VAP development and cross-functional execution with Supply, Finance, and Procurement.

Job Description

Responsibilities

Strategic National BTL Program Development and Execution: Contribute to the execution of program strategy, through the implementation of tools, and tactics, including briefing, stakeholder management, and creative oversight. Collaborate with agencies to roll out channel programs at various levels and assist in measuring and evaluating program effectiveness.
Regional BTL Program Development: Role will help create insight-led programming that will drive commercial activation in market with regional and local customers within an assigned CBU. Will partner with the Customer Marketing, CP&A, and Commercial teams to ensure the market has the right tools to activate and implement in the right accounts at the right time to WIN at retail.
Creation of National Tactical Commercial Needs: This role serves as the link between Commercial, Brand, and POS Materials teams. Identifying the most effective materials for your programs to drive sales uplift. Ensuring the POS needs for your programs are properly briefed to POS Agency and timelines are met. Ensure all tactical tools fit within brand guidelines.
Communication and Stakeholder Engagement: Lead program overview conversations and support Brand VPs in meetings. Communicate program details and align execution plans with CP&A. Ensure clear communication with key commercial stakeholders including Trade Marketing.
Insight-Driven Strategy: Collaboratively work with SI&A and Customer Solutions to uncover and apply insights to influence program planning and execution. Apply category growth frameworks to inform channel strategies.
Value Added Pack (VAP) Leadership: Lead the VAP process from strategy, creation, to market execution within brand guidelines. Coordinate investment and manage the creative process. Cross-Functionally leads the coordination of VAP creation with Supply, Pac-Dev, Master Data, Finance, and Procurement. Work directly with CP&A to ensure commercial volume roll-ups achieve milestone timelines. Measure and evaluate.
Capability Building and Collaboration: Work with marketing teams to build below the line marketing capabilities and establish sustained practices. Collaborate cross-functionally and globally to drive efficiencies and scale.
Team Leadership and Culture: Lead, coach, and develop a high-performing team by directly managing talent and ensuring alignment with key performance indicators (KPIs), functional objectives, leadership growth, and personal development. a culture that celebrates excellence, encourages accountability, and rewards winning outcomes.

Requirements

Must have a minimum of 5 years of experience in or working with Customer Marketing (e.g. Purchaser/Shopper Marketing, Brand Marketing, Category Management, Sales, Customer Planning and Activation, and Channel Strategy).
Experience in roles related to understanding on- and off-premise customer and channel dynamics.
Strong customer focus and ability to collaborate with various stakeholders to manage projects and drive results.
Flexibility in quickly responding to changing business needs, a sense of accountability and commitment to putting strategy into action, and strong community-orientation and responsibility.
Experience directly managing people and agencies
Experience in the Spirits and/or beverage alcohol industry is a distinct advantage.

Benefits

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Bacardi

3.7 Glassdoor

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram, and Twitter.

Pembroke, Pembroke Parish, Bermuda

8.2K employees (966 in marketing)

www.bacardilimited.com

67% recommend to a friend

Traffic Signals

Monthly Visitors

90.1K

Traffic Source Mix

44.7%

Direct

39.3%

Referral

9.1%

Social

5.4%

Paid

1.1%

Headcount Trend

Current headcount: ~8.2K

Marketing Team

Marketing Team Size

901 (11% of company)

Recent News

How We’ll Be Drinking In 2026, According To Bacardi’s Cocktail Trends Report

Nov 18, 2025 • Forbes

Bacardi: Margarita tops cocktail trends for 2026

Nov 18, 2025 • The Spirits Business

Connections, Local Flavors, and Luxurious Experiences Top the 2026 Bacardi Cocktail Trends Report

Nov 17, 2025 • afp.com

Responsibilities

Strategic National BTL Program Development and Execution: Contribute to the execution of program strategy, through the implementation of tools, and tactics, including briefing, stakeholder management, and creative oversight. Collaborate with agencies to roll out channel programs at various levels and assist in measuring and evaluating program effectiveness.
Regional BTL Program Development: Role will help create insight-led programming that will drive commercial activation in market with regional and local customers within an assigned CBU. Will partner with the Customer Marketing, CP&A, and Commercial teams to ensure the market has the right tools to activate and implement in the right accounts at the right time to WIN at retail.
Creation of National Tactical Commercial Needs: This role serves as the link between Commercial, Brand, and POS Materials teams. Identifying the most effective materials for your programs to drive sales uplift. Ensuring the POS needs for your programs are properly briefed to POS Agency and timelines are met. Ensure all tactical tools fit within brand guidelines.
Communication and Stakeholder Engagement: Lead program overview conversations and support Brand VPs in meetings. Communicate program details and align execution plans with CP&A. Ensure clear communication with key commercial stakeholders including Trade Marketing.
Insight-Driven Strategy: Collaboratively work with SI&A and Customer Solutions to uncover and apply insights to influence program planning and execution. Apply category growth frameworks to inform channel strategies.
Value Added Pack (VAP) Leadership: Lead the VAP process from strategy, creation, to market execution within brand guidelines. Coordinate investment and manage the creative process. Cross-Functionally leads the coordination of VAP creation with Supply, Pac-Dev, Master Data, Finance, and Procurement. Work directly with CP&A to ensure commercial volume roll-ups achieve milestone timelines. Measure and evaluate.
Capability Building and Collaboration: Work with marketing teams to build below the line marketing capabilities and establish sustained practices. Collaborate cross-functionally and globally to drive efficiencies and scale.
Team Leadership and Culture: Lead, coach, and develop a high-performing team by directly managing talent and ensuring alignment with key performance indicators (KPIs), functional objectives, leadership growth, and personal development. a culture that celebrates excellence, encourages accountability, and rewards winning outcomes.

Requirements

Must have a minimum of 5 years of experience in or working with Customer Marketing (e.g. Purchaser/Shopper Marketing, Brand Marketing, Category Management, Sales, Customer Planning and Activation, and Channel Strategy).
Experience in roles related to understanding on- and off-premise customer and channel dynamics.
Strong customer focus and ability to collaborate with various stakeholders to manage projects and drive results.
Flexibility in quickly responding to changing business needs, a sense of accountability and commitment to putting strategy into action, and strong community-orientation and responsibility.
Experience directly managing people and agencies
Experience in the Spirits and/or beverage alcohol industry is a distinct advantage.

Benefits

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.