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Marketing jobs

3 marketing jobs

7 weeks ago

Director, Product & Content Marketing (B2B)

Modernize Home Services

USA (Remote)Full time$130K/yr – $150K/yr

2 months ago

Event and ABM Marketing Manager New

Modernize Home Services

USA (Remote)$70K/yr – $80K/yr

2 months ago

Event and ABM Marketing Manager

Modernize Home Services

USA (Remote)Full time$70K/yr – $80K/yr

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Modernize Home Services

Director, Product & Content Marketing (B2B)

USA (Remote)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the B2B product marketing agenda for a multi-product portfolio, shaping positioning, messaging, and GTM to connect enterprise buyers with differentiated features and a clear product narrative.

Strategic ownership: product marketing strategy, audience personas, competitive intel, and market insights driving roadmaps and sales plays.
Content and enablement: end-to-end content engine and sales materials aligned to pipeline goals across enterprise and mid-market buyers.
Leadership and operations: build a small marketing team, establish intake and prioritization, and partner with Sales and Product to ensure consistent, executive-ready storytelling.

Job Description

Responsibilities

Own the product marketing strategy across Modernize’s multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging.
Build and maintain sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battle cards.
Ensure brand and product positioning is accurate, consistent, and audience-appropriate across all in-market activations and channels.
Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement.
Lead the creation of high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
Manage and develop a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines.
Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates.
Establish and enforce content standards that reflect Modernize’s brand voice and market authority in the home services vertical.

Requirements

8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role.
Demonstrated experience in the home improvement, home services, financial services, mortgage, or lead generation industry.
Proven track record of building and scaling a content and product marketing function, including developing team members and establishing operational processes.
Strong portfolio of go-to-market work including product launches, sales enablement programs, and content strategies that drove measurable business impact.
Experience marketing a multi-product B2B portfolio to enterprise or mid-market buyers.
Excellent written communication skills with the ability to produce executive-ready materials and coach a team to do the same.
Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies.
Experience working within a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols.

Preferred

Experience with marketing automation platforms (Eloqua, HubSpot or equivalent).
Familiarity with Salesforce reporting and BI tools (Tableau or equivalent).
Experience managing a fully remote marketing function.

Benefits

the position is eligible to participate in the company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.

Responsibilities

Own the product marketing strategy across Modernize’s multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging.
Build and maintain sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battle cards.
Ensure brand and product positioning is accurate, consistent, and audience-appropriate across all in-market activations and channels.
Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement.
Lead the creation of high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
Manage and develop a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines.
Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates.
Establish and enforce content standards that reflect Modernize’s brand voice and market authority in the home services vertical.

Requirements

8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role.
Demonstrated experience in the home improvement, home services, financial services, mortgage, or lead generation industry.
Proven track record of building and scaling a content and product marketing function, including developing team members and establishing operational processes.
Strong portfolio of go-to-market work including product launches, sales enablement programs, and content strategies that drove measurable business impact.
Experience marketing a multi-product B2B portfolio to enterprise or mid-market buyers.
Excellent written communication skills with the ability to produce executive-ready materials and coach a team to do the same.
Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies.
Experience working within a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols.

Preferred

Experience with marketing automation platforms (Eloqua, HubSpot or equivalent).
Familiarity with Salesforce reporting and BI tools (Tableau or equivalent).
Experience managing a fully remote marketing function.

Benefits

the position is eligible to participate in the company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.