13 hrs ago
Marketing Communications Manager
Healgen Scientific Limited
Houston, TX (On-site)Full time$80K/yr – $120K/yr
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Marketing Communications Manager
Houston, TX (On-site)
$80K/yr – $120K/yrMid Level3+ years expFull time
Posted 13 hrs ago
Job Summary
Own and execute a multi-platform communications strategy that aligns with corporate branding, lead marketing efforts, and oversee PR and brand initiatives while coordinating with Procurement and vendors.
- Drive demand-generation programs across funnel
- Lead coordination with vendors and agencies
Job Description
Responsibilities
- Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing materials and collateral in line with brand direction.
- Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
- Tracking the effectiveness of various campaigns and course corrections as required.
- Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand.
- Assist with long-term branding strategy development aligned with business strategy
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistry preferred.
- Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel.
- Must have strong written, graphical, and oral communication skills and knowledge of content development.
- A strong network of PR and media contacts would be highly advantageous.
- Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- Must have excellent interpersonal skills and be adept at building relationships with different stakeholders. Must be able to travel 20% of the time
Healgen Scientific Limited
Healgen Scientific is a leading global IVD developer and manufacturer focused on delivering life-changing diagnostic products for patients worldwide. For over 17 years, we have strived to provide world-class products and services across multiple healthcare sectors, such as Infectious Diseases, Toxicology, Fertility & Women's Health, Oncology, Cardiovascular, Metabolism, and more. As a highly trusted healthcare partner for over 140 facilities, we develop state-of-the-art devices that exceed industry standards and redefine healthcare, and our portfolio spans multiple testing platforms.
Salaries
Posted range
$80K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
4 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3.4K
Traffic Source Mix
Search
16.8%
Direct
64.3%
Referral
5.4%
Social
12.2%
Paid
1.2%
Headcount Trend
Current headcount: ~86
Recent News
Links
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