9 days ago
Video and Social Strategy Director, Technology
Future
New York City, NY (Hybrid)Full time$165K/yr – $200K/yr
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Video and Social Strategy Director, Technology
New York City, NY (Hybrid)
$165K/yr – $200K/yrDirector/ExecutiveFull time
Posted 9 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and lead the video and social strategy for Tech brands, guiding editorial and commercial initiatives while growing audiences and monetizing content through Branded Content opportunities.
- Oversee video and social teams to align strategy with business goals
- Develop go-to-market plans, formats, and IP to drive revenue and adoption
Job Description
Responsibilities
- Implement the video and social strategy to grow engaged video and social audiences.
- Run video and social media teams for our Tech brands, balancing editorial and commercial demands
- Research and summarize the tech ecosystems by platform, forming working hypotheses into the way in which viewers are interested.
- Creative development for new shows, formats and video franchises across initial idea creation to bring the strategy to life
- Work with the senior commercial team to develop a go-to-market strategy for video and social.
- Help to set video performance Indicators based on platform ecosystem desired growth and audience segmentation
- Work towards commercial goals for Branded Content and be a partner, building monetizable content IP, increasing Branded content revenue from video / social year-over-year
- Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation, and creative ambition.
- Attend commercial quarterlies / sales summits / other important tentpoles to ensure exposure to Commercial strategy, priorities, and ways of working
- Stay up to date with important industry trends, competitive insights and new social media, marketing, AI and e-commerce technologies
Requirements
- Experience building and monetizing audiences across Video and Social platforms within the Tech space.
- Passionate storyteller in the Technology category, with experience with the tech culture and trends within the space
- Experience achieving editorial and commercial goals related to video and social.
- Understand how to create content across different social video platforms (YouTube, IG, FB, and TikTok).
- Experience developing new show formats for a digital audience including format setting and casting.
- Experience developing visual identity for video franchises.
- Experience using social analytics to understand content performance and understanding how this can feed into ongoing creative development
- Experience managing video and social teams across creative development, pilot testing, execution and optimization processes.
- Experience working with multiple team members, both from video and non-video backgrounds.
Benefits
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
Future
3.2 Glassdoor
We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 200 phenomenal brands.Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US.Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications.We innovate through our proprietary technology and diversify our audiences across new platforms every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities.
Founded in 1985
London, England, GBR
3.9K employees (1,639 in marketing)
50% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
151.7K
Traffic Source Mix
Search
29.8%
Direct
44.1%
Referral
23.2%
Social
1.7%
Paid
0.9%
Headcount Trend
Current headcount: ~3.9K
Marketing Team
Marketing Team Size
1,279 (33% of company)
Median Career Experience
14 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
5
