11 days ago
Creative Copy Strategist
Shift Paradigm
USA (Remote)Salaried Ft$110K/yr – $120K/yr
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Creative Copy Strategist
USA (Remote)
$110K/yr – $120K/yrSenior Level8+ years expSalaried Ft
Posted 11 days ago
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Job Summary
Own strategic leadership for lifecycle and promotional email programs, turning briefs and data into actionable content calendars and high-performance campaigns.
- Define pillars and creative strategies for email campaigns.
- Lead storytelling, collaboration, and client presentations.
Job Description
Responsibilities
- Define and develop the strategic pillars and content frameworks for lifecycle and promotional email campaigns.
- Create cohesive storytelling that drives customer engagement and action.
- Collaborate with creative and strategy partners to create unified, visually stunning, and highly effective messaging.
- Translate complex client briefs and data insights into actionable creative strategies and content calendars.
- Prioritize creating accessible, inclusive content that aligns with WCAG standards.
- Stay ahead of the curve on email marketing trends, consumer behavior, and strategic best practices.
- Cultivate a deep understanding of the client’s brand voice, acting as its champion across campaigns.
- Clearly, confidently, and persuasively present strategic concepts and creative ideas to internal teams and clients.
- Proactively identify opportunities for testing, segmentation, and optimization to improve campaign performance.
- Manage multiple complex projects, strategic roadmaps, and deadlines simultaneously.
Requirements
- 8+ years of experience as a Copywriter, Content Strategist, or Copy Strategist, ideally within an agency environment.
- Proven experience planning campaign strategies, content pillars, or customer journeys.
- Work demonstrating strategic thinking, conceptual storytelling, and high-performing email copy.
- Experience mentoring, managing, or leading creative and strategic team members.
- Excellent writing and editing skills with a keen eye for both detail.
- Advanced ability to develop, maintain, and optimize content calendars and lifecycle maps.
- Deep experience using data, performance analytics, and post-campaign reports to glean insights and inform future content decisions.
- Strong understanding of email marketing best practices, deliverability considerations, and industry trends.
- Excellent communication, presentation, and client-facing collaboration skills.
- Working knowledge of WCAG as it applies to digital content and email.
Preferred
- Experience with luxury brands or the Financial Services industry is preferred.
Benefits
- In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.
Shift Paradigm
2.7 Glassdoor
Shift Paradigm is a business and growth partner that helps our clients see a true reflection of their business through the lens of technology & data. Armed with data-driven insights, we work with organizations to identify & accelerate opportunities for growth, efficiency, and innovation.For over 15 years, Shift has implemented, optimized, operationalized, and transformed marketing technology ecosystems and experiences for 1000s of global B2B and B2C organizations.Our comprehensive suite of services includes technology roadmaps & assessments, omnichannel campaign strategies & execution, reporting & analytics, and go-to-market strategy playbooks. We also proudly partner with industry technology leaders, like Adobe and Salesforce, to provide the right solutions for our clients. For more information, visit shiftparadigm.com.
Traffic Signals
Monthly Google Ads Budget
$250
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Debt Financing, 3 years ago
Funding History
- Dec 2022Debt Financing