7 hrs ago
Senior Performance Marketing Manager
Boldin
USA (Remote)Full time$140K/yr – $175K/yr
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Senior Performance Marketing Manager
USA (Remote)
$140K/yr – $175K/yrSenior Level6+ years expFull time
Posted 7 hrs ago
Job Summary
Own the end to end paid media program across SEM and paid social with expansion into new channels as data supports it, maintain budget efficiency, run testing and reporting, and ensure trustworthy attribution while partnering with product, design, and data teams.
Job Description
Responsibilities
- Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsorships, and new channels as the data supports it.
- Own the paid media budget: allocation across channels, pacing, and reallocation away from non efficient spend toward what's working
- Run end-to-end campaign management—strategy, build, launch, optimization, analysis, and reporting
- Optimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategy
- Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loop
- Partner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedback
- Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.
- Analyze audience and placement data to find new opportunities and cut inefficient segments
- Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next
- Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren't
Requirements
- 6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
- Hands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus)—you've built and optimized accounts yourself, not just briefed an agency
- Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk through
- Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone else
- Working understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliable
- Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume
- Demonstrated CRO instincts and experience partnering on landing page and funnel testing
- Clear written communication—you can explain performance and tradeoffs to a leadership audience without a translator
- Comfortable operating in a small, fast-moving team where you set your own priorities
Boldin
4.2 Glassdoor
Boldin delivers a collaborative financial planning solution to consumers, enterprises, and financial advisors with innovative software, embedded digital coaching, and educational content. @boldinBased on AI technology, the comprehensive planning and modeling engine considers thousands of scenarios, enabling individuals to do holistic accumulation and decumulation planning at scale. The solution provides strategic outreach to plan participants that improves employee satisfaction for plan sponsors (employers) and enables financial service organizations to better retain assets and drive revenue. The NewRetirement platform was voted best retirement solution by both Forbes and the American Association of Individual Investors (AAII).
Founded in 2015
Mill Valley, California, USA
57 employees (9 in marketing)
74% recommend to a friend
Salaries
Posted range
$140K/yr – $175K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (11% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$32.6M
Last Raise
$20M
Series A, 2 years ago
Funding History
- Mar 2024Series A • $20M
- Feb 2024Series Unknown • $10.4M
- Mar 2022Series A
Traffic Signals
Monthly Visitors
1.6M
Monthly Google Ads Budget
$201.9K
Traffic Source Mix
Search
20.7%
Direct
65.4%
Referral
4.6%
Social
8.6%
Paid
0.6%
Headcount Trend
Current headcount: ~57
Recent News
Links
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