3 weeks ago
Associate, Strategic Marketing
Erickson Senior Living
Baltimore, MD (Hybrid)Full time$60K/yr – $65K/yr
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Associate, Strategic Marketing
Baltimore, MD (Hybrid)
$60K/yr – $65K/yrMid Level2+ years expFull time
Posted 3 weeks ago
Job Summary
Own and execute integrated strategic marketing plans across TV, print, events, digital, and direct mail, monitor performance, and report on budgets and campaign codes.
- Collaborate with the Strategic Marketing Manager to develop and execute plans
- Lead enterprise campaigns and performance tracking
- Generate reports and track tactical budgets
Job Description
Responsibilities
- - Partner with the Strategic Marketing Manager and team in developing and implementing strategic marketing plans and maintain a calendar of tactics to effectively execute each marketing plan
- - Participate in weekly status meetings with key stakeholders to review performance of current marketing plans, discuss business needs and adjust plans accordingly
- - Create, maintain, document and execute all aspects of the integrated strategic marketing plan including television, print, events, direct mail, collateral and digital tactics
- - Monitor performance of tactics and provide relevant solutions to achieve established business goals
- - Manage the creation and execution of enterprise marketing campaigns, including developing and maintaining spreadsheets and other documentation.
- - Provide reports and communications related to tactical budgets and use budget tracking tools
- - Create project requests in the job management platform, manage the call attribution program and create marketing campaign codes
Requirements
- Two or more years relevant experience
- Proven knowledge of marketing and sales strategies
- Comfortable with computer skills such as Outlook, Excel, PowerPoint, and cloud-based database and reporting systems
Benefits
- - Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options
- - PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
- - 401k for all employees 18 and over with a company match up to 3%
- - Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
- - A "career for life" approach to professional and personal development for our greatest asset - our team members
- - Free parking at all of our communities and corporate offices
- - A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
Erickson Senior Living
Erickson Senior Living is the leading developer and manager of continuing care communities and home to 28,000 seniors across the United States. Each day, our 15,000 employees strive to provide the very best in care and service to the residents who choose to call us home. With first rate amenities and programs delivered in vibrant campus settings, Erickson Senior Living is setting a new standard of senior health and well-being.Headquartered in Catonsville, Maryland and currently operating a national network of communities, we are poised for significant expansion in the high-growth senior housing and living market, creating opportunity at every level in the organization. Our leaders know that the Erickson vision of helping people live better lives is best realized when we grow and develop our employees, honor and engage our residents, and give back to the communities where we live and work.Website: www.ericksonseniorliving.comCareers: www.ericksonseniorlivingcareers.com
Founded in 1983
Catonsville, Maryland, USA
5.4K employees (315 in marketing)
Salaries
Posted range
$60K/yr – $65K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
221 (4% of company)
Median Career Experience
12.5 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Alison Marthe
Vice President, Integrated Marketing
At the company for 20 years 8 months
Jodi Marsico
Vice President of Marketing and Communications
At the company for 14 years 9 months
Kate Marvel, MBA
Strategic Marketing Director
At the company for 18 years 9 months
Michele Clark
Director of Digital Marketing
At the company for 8 years 1 month
Traffic Signals
Monthly Visitors
51K
Traffic Source Mix
Search
27.4%
Direct
40.8%
Referral
27.5%
Social
3.8%
Paid
0.4%
Headcount Trend
Current headcount: ~5.4K