3 months ago
Senior Marketing Lead (Partnerships & Field Activation)
Nubank
Miami, FL (Hybrid)Full time
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Senior Marketing Lead (Partnerships & Field Activation)
Miami, FL (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Lead high-stakes partnerships end-to-end, aligning external partners with internal teams to execute premium fan experiences.
- Own end-to-end partnership execution, including on-site activations and Run-of-Show management.
- Must-have: 8+ years in senior partnership roles with complex rights in sports or entertainment.
- Standout: Ability to navigate tough relationships and deliver results under pressure.
Job Description
Responsibilities
- End-to-End Partnership Ownership: Serving as the lead for a top-tier, high-complexity sports partnership, managing a relationship characterized by high pressure and frequent pivots with extreme emotional intelligence.
- Strategic Value Extraction: Analyzing contractual entitlements to ensure every right is leveraged, while proactively identifying and negotiating "make-goods" and new opportunities that go beyond the initial agreement.
- Leading Through Partners: Managing and holding third-party agencies accountable for the physical execution of fan zones, hospitality, and stadium build-outs, ensuring they meet our "premium" standards.
- Operational Excellence on Event Days: Overseeing the minute-by-minute "Run-of-Show" during matches and activations, ensuring brand integration is flawless across both physical and digital touchpoints.
- Cross-functional Diplomacy: Acting as the bridge between the external partner and internal teams (Legal, Brand, Compliance), ensuring complex activations are approved and executed without friction.
- Impact Mapping: Defining and tracking KPIs for each project—from social engagement to on-site participation—and translating these into strategic reports for senior leadership.
Requirements
- Senior Partnership & Sponsorship Experience: 8+ years managing high-stakes brand partnerships, ideally within major sports leagues or large-scale entertainment, with a proven track record of managing complex contractual rights.
- Advanced Stakeholder Management: Experience navigating "tough" professional relationships and delivering results in environments where you face constant pushback, requiring high resilience and professional maturity.
- Hybrid Strategic/Tactical Mindset: A background in leading both the long-term strategic roadmap and the hands-on, tactical "boots on the ground" execution during live events.
- Agency Leadership Expertise: Proven experience selecting and managing creative or production agencies to deliver high-quality physical activations, ensuring they stay on brief, on time, and on budget.
- Project Management Discipline: Ability to juggle multiple moving pieces (content shoots, VIP hospitality, signage, and stadium logistics) simultaneously without losing attention to detail.
- Local Market Fluency (Plus): Strong understanding of the local South Florida event production ecosystem and a willingness to be on-site regularly.
Preferred
- Local Market Fluency (Plus)
Benefits
- Opportunity of earning equity at Nu
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- NuCare - Our mental health and wellness assistance program
- 401K
- Saving Plans - Health Saving Account and Flexible Spending Account
- Work-from-home Allowance
- Relocation Assistance Package, if applicable.
Nubank
4.4 Glassdoor
Nu was born in 2013 with the mission to fight complexity to empower people in their daily lives by reinventing financial services.We are one of the world’s largest digital banking platforms, serving more than 100 million customers across Brazil, Mexico, and Colombia. As one of the leading technology companies in the world, Nu leverages proprietary technologies and innovative business practices to create new financial solutions and experiences for individuals and SMEs that are simple, intuitive, convenient, low-cost, empowering, and human. Guided by its mission, Nu is fostering access to financial services across Latin America.
Founded in 2013
São Paulo, São Paulo, BRA
11K employees (679 in marketing)
90% recommend to a friend
95% CEO approval
Traffic Signals
Monthly Visitors
24.3M
Traffic Source Mix
Search
41.6%
Direct
47.8%
Referral
8.3%
Social
0.5%
Paid
1.6%
Headcount Trend
Current headcount: ~10.9K
Marketing Team
Marketing Team Size
414 (4% of company)
Funding
Total Funding
$4.2B
Last Raise
$265.1M
Post IPO Debt, 3 years ago
Funding History
- Jan 2023Post IPO Debt • $265.1M
- Apr 2022Post IPO Debt • $650M
- Feb 2022Post IPO Equity • $1B