6 hrs ago
Director, Media Planning
Hill Holliday
New York City, NY (Hybrid)Full time$125K/yr – $135K/yr
Marketing jobs in the US
Marketing jobs in the US
Director, Media Planning
New York City, NY (Hybrid)
$125K/yr – $135K/yrDirector/Executive7+ years expFull time
Posted 6 hrs ago
Job Summary
Own and lead strategic media engagements for key clients, shaping integrated media plans across digital, TV, programmatic, and beyond, translating insights into actionable recommendations, mentoring teams, and driving growth through data-driven optimizations.
- Own development of media strategies and client presentations
- Manage teams and cross-functional partners to deliver integrated campaigns and measurable outcomes
Job Description
Responsibilities
- Lead the development and execution of comprehensive, integrated media strategies aligned with client objectives and business goals.
- Able to craft strong and strategic media recommendation narratives.
- Lead media planning deliverables across digital, social, programmatic, search, television, streaming, audio, out-of-home, and other relevant channels.
- Translate consumer insights, audience research, campaign performance data, and market trends into actionable media recommendations.
- Identify opportunities to improve campaign performance, maximize media investments, and drive measurable business results.
- Partner with internal teams to ensure media strategies and optimizations continue to align with broader brand and marketing initiatives.
- Partner with creative teams to ensure a cohesive and integrated go-to-market connectivity between message and media.
- Stay informed of emerging media trends, technologies, platforms, and industry best practices to influence industry-leading work for clients.
- Serve as a senior strategic media contact for assigned clients, building strong and trusted relationships.
- Lead client presentations, strategic recommendations, and media planning discussions.
Requirements
- 7-10+ years of experience in strategic media planning and client management, preferably within an advertising or media agency.
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
- 3+ years of experience managing and developing teams.
- Solid understanding of integrated media planning concepts and application across traditional and digital channels.
- Demonstrated experience leading media strategy for major brands and managing multiple client deliverables and deadlines in a fast-paced agency environment.
- Strong analytical and problem-solving skills with the ability to interpret research, campaign performance, and audience insights.
- Experience managing media budgets and developing strategic media recommendations.
- Familiarity with media planning, research, and measurement platforms such as Nielsen Media Impact, MRI-Simmons, MediaRadar, TelmarHelixa/Clear Decisions, and other industry tools.
- Comfort and interest in purposeful use of AI/LLMs across day-to-day workflows strongly preferred.
- Excellent communication, presentation, and client relationship management capabilities.
Preferred
- Comfort and interest in purposeful use of AI/LLMs across day-to-day workflows.
Hill Holliday
At Hill Holliday, we help our clients fight the daily share battle with ideas that win.By swinging hard and fighting smart, we stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work and think more of them into existence to help our clients dominate the noisiest of categories.They’re ideas based on hard-won consumer and cultural insights.Ideas that move people emotionally and have teeth.Ideas, in other words, that win.
Salaries
Posted range
$125K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
62 (25% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
832
Traffic Source Mix
Search
29.1%
Direct
48.6%
Referral
5.9%
Social
14.9%
Paid
1.4%
Headcount Trend
Current headcount: ~249
News about Hill Holliday
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.