2 weeks ago
Growth Marketing Specialist
Kastle Systems
New York City, NY (Remote)Full time$80K/yr – $90K/yr
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Growth Marketing Specialist
New York City, NY (Remote)
$80K/yr – $90K/yrMid Level4+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and optimize paid media and ABM programs, collaborate with performance and brand teams, build audiences, and drive enterprise pipeline through coordinated campaigns with Inside Sales.
- Own paid media strategy, execution, and reporting across Google Ads and LinkedIn Ads
- Collaborate on ABM campaigns, audience targeting, and cross-functional execution with sales and content teams
Job Description
Responsibilities
- Paid Media
- Supporting campaign execution in Google Ads and LinkedIn Ads based on strategy set with the performance and brand teams
- Building audience segments and assisting with targeting refinements
- Tracking performance and reporting findings back to the team
- ABM and BDR Support
- Building account lists and top-of-funnel audiences for our inside sales team
- Collaborating with the Inside Sales Manager on account-based campaigns for specific verticals
- Running LinkedIn lead gen campaigns with support from the broader marketing team
- SEO
- Keyword research and competitive analysis using Ahrefs and ZoomInfo intent data
Requirements
- 2 to 4+ years of B2B marketing experience with ownership of both paid media and ABM programs
- 2 years experience with Search Engine Optimization; including keyword scopes, metadata development, schema micro data content briefs, data analysis, competitive SERP analysis, and related performance analytics.
- AI-forward engineering approach — comfortable leveraging automation, AI agents to scale, smart bidding, and AI-powered tools to improve performance and reporting.
- Experience building and analyzing Ahrefs, SEM Rush Screaming Frog, Search Control, Bing Webmaster Tools, and Google Analytics data
- Proven track record managing paid search (Google Ads, Microsoft Ads) and paid social (LinkedIn) with measurable pipeline impact; ABM platform experience (ZoomInfo, 6sense, Demandbase, or AdRoll) strongly preferred
- HubSpot experience; comfort with multi-touch attribution, UTM frameworks, and CRM-synced audience building
- Deep understanding of long B2B sales cycles, complex buying committees, and enterprise deal structures
- Strong analytical skills with the ability to move fluidly between C-suite strategy and in-platform campaign optimization
- Highly collaborative, sales-aligned mindset with strong cross-functional communication skills; experience supporting enterprise or strategic sales teams
Benefits
- Kastle Systems offers a competitive benefits package, which may include medical, dental, and vision coverage, 401(k) with company match, paid time off, and other benefits, depending on the position and location.
Kastle Systems
3.1 Glassdoor
Kastle is a leading provider of property technology solutions, protecting commercial real estate, multi-family residential, global enterprises, educational institutions and critical government facilities. Every day, tens of thousands of businesses use Kastle’s state-of-the-art access control, video surveillance, visitor management and identity management technology solutions to enable a smarter built environment. Kastle is committed to building a distinctive workplace where great talent can thrive both professionally and personally. By making employee well-being a top priority, Kastle has been recognized with multiple awards, including Energage 2021 Top Workplaces and a Culture Excellence Award for Diversity, Equity and Inclusion Practices. For more on Kastle, visit kastle.com
Founded in 1972
Falls Church, Virginia, USA
697 employees (18 in marketing)
37% recommend to a friend
73% CEO approval
Traffic Signals
Monthly Visitors
30.1K
Monthly Google Ads Budget
$73K
Traffic Source Mix
Search
31.2%
Direct
52.1%
Referral
8.9%
Social
5.7%
Paid
2%
Headcount Trend
Current headcount: ~699
Marketing Team
Marketing Team Size
12 (2% of company)
Marketing Roles Posted (Last 30 Days)
2