2 weeks ago
Senior Marketing Events Manager
Ashurst Perkins Coie
Seattle, WA (On-site)Full time$177K/yr – $279K/yr
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Senior Marketing Events Manager
Seattle, WA (On-site)
$177K/yr – $279K/yrSenior Level10+ years expFull time
Posted 2 weeks ago
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Job Summary
Own end-to-end event strategy and governance for a professional services portfolio, balancing client impact with measurable pipeline and ROI.
- Growth focus: link events to growth areas, client priorities, and practice objectives.
- Decision framework: implement go/no-go discipline to fund only high-impact opportunities.
- Cross-functional alignment: integrate events with BD, marketing campaigns, and account strategies to drive engagement and outcomes.
Job Description
Responsibilities
- Lead the development and execution of an events portfolio aligned to strategic growth areas, client priorities, and practice/industry objectives.
- Partner with practice, industry, and BD leaders to shape event strategies that drive client engagement and pipeline development.
- Establish and enforce a disciplined go/no-go framework, ensuring resources are focused on high-impact opportunities.
- Partner with Business Development and Marketing Strategists to ensure events are fully integrated into broader campaigns and account strategies.
- Define and track success metrics across the event lifecycle, including attendance quality, engagement, and business outcomes.
- Translate event data into actionable insights and recommendations, informing future investment decisions and portfolio optimization.
- Lead the continued evolution of the firm’s centralized event management model, including intake, planning workflows, and execution standards.
- Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption
- Drive continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.
- Manage and develop a team of event professionals, setting clear expectations, standards, and priorities.
Requirements
- 10+ years of experience in event strategy and management, with increasing leadership responsibility
- Legal environment experience strongly preferred
- CMP or similar certification a plus
Preferred
- Experience leading cross-functional teams
- Experience with professional services event management is a plus
- Familiarity with event platforms beyond Salesforce and Cvent (e.g., attendee tracking, analytics)
Marketing Team
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