2 weeks ago
Digital Marketing Automotive Account Executive
USA TODAY Co., Inc.
Houston, TX (On-site)Full time$60K/yr – $70K/yr
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Digital Marketing Automotive Account Executive
Houston, TX (On-site)
$60K/yr – $70K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own territory field sales for dealer networks, drive growth by turning dealer goals into multi-channel marketing plans with a Salesforce driven pipeline.
- Face-to-face with dealers to uncover inventory, sales and marketing challenges.
- Translate dealer KPIs into measurable campaigns with cross-functional teams.
Job Description
Responsibilities
- Build and grow relationships with automotive dealership decision makers (GMs, Marketing Directors, Dealer Principals)
- Drive new business while expanding and retaining dealer marketing partnerships.
- Meet with dealership stakeholders face-to-face to uncover inventory, sales and marketing challenges.
- Develop and present automotive-specific marketing strategies, including digital, audience targeting and local market positioning.
- Translate dealer goals (sales, service, inventory turn, OEM compliance) into measurable marketing plans.
- Manage your pipeline and opportunities through Salesforce
- Partner with internal teams to deliver strong campaign results and long-term client success
Requirements
- 5+ years of digital automotive marketing experience
Nice to have
- Examples: vendor/agency auto experience, automotive media, or digital marketing serving dealers
Benefits
- Medical, dental, and vision coverage
- 401(k)
- Paid time off
- Tuition reimbursement
- Career growth opportunities
- President’s Club and performance recognition
USA TODAY Co., Inc.
USA TODAY Co., Inc. (NYSE: TDAY) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. For more information, visit: www.usatodayco.com
Traffic Signals
Monthly Visitors
23.2K
Traffic Source Mix
Search
31.8%
Direct
38.1%
Referral
25%
Social
4.9%
Paid
0.1%
Headcount Trend
Current headcount: ~6.7K
Marketing Team
Marketing Team Size
1,887 (28% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$675M
Last Raise
$675M
Post IPO Debt, 2 years ago
Funding History
- Aug 2024Post IPO Debt • $675M