2 months ago
Digital Strategist, Podcasts
CBS News and Stations
New York City, NY (Unknown)Full time$95K/yr – $110K/yr
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Digital Strategist, Podcasts
New York City, NY (Unknown)
$95K/yr – $110K/yrMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own cross-platform distribution initiatives for CBS News podcasts and video content, coordinating publishing, optimization, and partner relationships to grow reach and engagement across RSS, YouTube, social, and OTT channels.
- Own distribution workflows and metadata across RSS, YouTube, social, and OTT to maximize discoverability.
- Coordinate platform partnerships and align content packaging with audience needs and platform best practices.
- Collaborate with editorial, production, and marketing to support launches, clips, and franchise growth.
Job Description
Responsibilities
- Execute cross-platform distribution strategies for CBS News podcasts and video podcasts across audio (RSS), YouTube, social platforms, VOD/OTT services, and podcast apps
- Oversee publishing workflows across platforms, ensuring timely release schedules, accurate metadata, asset delivery, and adherence to platform-specific requirements
- Optimize content for discoverability and involvement across platforms, including titles, descriptions, thumbnails, tagging, release timing, and overall packaging
- Monitor performance across distribution channels and translate audience and platform data into actionable recommendations to improve reach, growth, and involvement
- Liaise with third-party distribution partners, including Apple Podcasts, Spotify, Netflix, and other key platforms, to manage asset delivery, content optimization, publishing requirements, and ongoing platform opportunities
- Partner with editorial and production teams to align content structure, packaging, and release strategies with audience needs and platform best practices
- Work closely with marketing and social teams to support promotional strategies around launches, clips, highlights, and ongoing franchise growth
- Coordinate with product, business, and operations teams to support platform integrations, distribution workflows, and partner-related needs
- Help develop and refine standards, workflows, and best practices for podcast and video podcast distribution across CBS News
- Serve as an internal resource on podcast and video podcast distribution strategy, platform trends, and emerging best practices
Requirements
- 4-6 years of experience in digital media, podcasting, audience development, or content distribution
- Strong understanding of the podcast ecosystem, including RSS distribution, podcast platforms, and audience behaviors
- Experience working with video content distribution, including YouTube and/or social video platforms
- Demonstrated ability to manage content across multiple platforms with strong attention to detail and organization
- Experience analyzing performance data and applying insights to improve content strategy
- Experience managing or supporting platform partnerships
- Background in news, media, or a fast-paced content environment
- Familiarity with CMS, podcast hosting platforms, and video publishing tools
- Strong communication and collaboration skills
Benefits
- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
- The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
CBS News and Stations
CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.
Traffic Signals
Monthly Visitors
5.9M
Traffic Source Mix
Search
40.7%
Direct
54.3%
Referral
3.2%
Social
1.6%
Paid
0.2%
Headcount Trend
Current headcount: ~315
Marketing Team
Marketing Team Size
116 (37% of company)