13 days ago
Performance Marketing Manager
Sierra
San Francisco, CA (On-site)Full time$170K/yr – $200K/yr
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Performance Marketing Manager
San Francisco, CA (On-site)
$170K/yr – $200K/yrSenior Level7+ years expFull time
Posted 13 days ago
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Job Summary
Own Sierra's paid performance marketing, building the strategy and end-to-end execution for paid search and paid social, while steering pipeline, budget, and ROI through data-driven forecasting, attribution, and cross-functional partnerships.
- Lead cross-functional alignment with Sales, Marketing, Ops, and Product Marketing
- Scale experimentation and AI-enabled marketing workflows
- Manage multi-million dollar budgets and multi-channel campaigns
Job Description
Responsibilities
- Build and scale Sierra's performance marketing function by defining and executing the strategy that turns paid spend into pipeline. Own paid search and paid social end-to-end, including channel strategy, campaign execution, and the systems needed to scale.
- Own pipeline and budget performance, managing a quarterly pipeline target and multi-million-dollar advertising budget. Make data-driven investment decisions and use forecasting, attribution, and reporting to optimize efficiency and demonstrate ROI.
- Lead strategy through execution, defining account and persona targeting, messaging, and competitive positioning while also building campaigns, optimizing bids, allocating budget, and developing high-performing ad copy and creative.
- Drive a culture of rapid experimentation by continuously testing audiences, messaging, creative, channels, and campaign strategies. Quickly identify what works, double down on successful initiatives, and iterate away from underperforming tactics.
- Leverage AI to multiply impact, automating meaningful aspects of the marketing workflow to increase speed, scale experimentation, and expand the team's reach beyond what a traditional performance marketing function could achieve.
- You'll partner closely with Sales, Marketing, Marketing/Revenue Ops, and Customer & Product Marketing to align on target accounts, messaging, campaigns, data, attribution, and pipeline performance, while reporting into marketing leadership with the autonomy to set strategy and the visibility to drive measurable business impact.
Requirements
- 7–10 years of B2B performance marketing experience with deep, hands-on ownership of paid search and paid social, including expert-level proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads.
- Proven success owning pipeline and budget performance, managing multi-million-dollar quarterly ad budgets, maximizing ROAS, partnering closely with Sales in a sales-led motion, and using attribution, forecasting, and marketing operations to connect spend to pipeline and revenue.
- Strong strategic and executional capabilities, with the ability to develop account and persona targeting, messaging, and competitive positioning while also executing campaign structure, platform optimization, bid strategy, budget allocation, copy, and creative.
- A data-driven operator with a bias for experimentation, who treats every campaign as a learning opportunity, translates complex data into actionable insights, and continuously optimizes performance based on results.
- A self-starter who thrives in fast-paced, high-growth environments, embraces ambiguity, is excited by AI and its applications to marketing, and is motivated by building scalable programs and processes from the ground up.
Preferred
- Hands-on experience with modern GTM tooling, including Clay and data enrichment platforms, along with experience executing ABM strategies for high-ACV, named-account sales motions.
- Experience marketing technical or AI products to sophisticated B2B buyers, with a strong point of view on measurement and attribution in a privacy-first, post-cookie world.
- A relentless experimentation mindset, with a constant backlog of ideas to test and optimize, always looking for new ways to improve targeting, performance, and growth..
Benefits
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits through Carrot
- Lunch, as well as delicious snacks and coffee to keep you energized
- Discretionary benefit stipend giving people the ability to spend where it matters most
- Free alphorn lessons
Sierra
At Sierra, we’re pretty into the outside and want to help other people get out there, too. Walking your dog, trying out hiking, mastering child’s pose, taking up running – however you get moving, our stores and website are a go-to destination to grab the gear you need. Sierra is part of the T.J.Maxx family, which means our buyers are always on the lookout for epic brands at teeny, tiny prices. We pass those savings on to our customers so they can score top-of-the-line finds for generally 20% to 60% less than department and specialty store prices.* Between Sierra.com and our rapidly growing number of stores, it’s an exciting time to join team Sierra. If you’re an outside person, thrive in fast-paced environment, work well with a team, and appreciate a good dog picture, this is the place for you!
Traffic Signals
Monthly Visitors
6.5M
Monthly Google Ads Budget
$249
Traffic Source Mix
Search
26.3%
Direct
65.6%
Referral
4.8%
Social
2.7%
Paid
0.4%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Team Size
67 (4% of company)
Median Career Experience
12 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
5
