9 days ago
Marketing Manager
M/I Homes
Dallas, TX (Unknown)Full time
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All marketing roles in the US
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Marketing Manager
Dallas, TX (Unknown)
Salary Not AvailableSenior Level5+ years expFull time
Posted 9 days ago
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Job Summary
Own end-to-end marketing for M/I Homes communities, defining strategies, branding, and campaigns while coordinating with Corporate Marketing and leading training, with ongoing market and competitive analysis across divisions.
- Own marketing strategy across communities and product positioning
- Lead partnerships with senior management and influencers
- Oversee store deployments, field signage, and competitive analysis
Job Description
Responsibilities
- Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue and overall strategic objectives.
- Recommend marketing strategies for company’s housing communities to include community and sales presentations, model homes and amenity features.
- Build effective partnerships with senior managers to determine specific product positioning, pricing matrix and promotional strategies.
- Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
- Partnering with Corporate Marketing Department to formulate advertisement and promotional activities including print, online, electronic media, and direct mail with appropriate distribution channels.
- Organize, manage and execute the creation of the M/I Home Store in each community including overseeing the installation of the technology (kiosks, copiers, sound systems) and store contents. This includes upkeep and maintenance of the Store with inspections during regular field visits.
- Onboarding and continuing marketing training of all Sales and Associates and New Home Consultants, use of marketing tools, social media coaching and proper use of any marketing deliverables for division/corporate campaigns or special promotions.
- Regular field visits to M/I Communities to evaluate signage, flags and banners in an effort to achieve a strong overall community presentation. Field visits should also include exploring the area competition for their marketing and overall community presentation.
- Review and suggest product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Partner with VP, Sales & Marketing to monitor competitive products and marketing activities.
Requirements
- Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 5 years related work experience. Experience in home building is a plus but not required. Willingness to travel is required.
- Excellent communicator with strong organizational savvy and leadership skills necessary to interface with and influence executive level managers. Ability to think strategically. Strong analytical skills. Demonstrated record of marketing expertise. Ability to be innovative. Must be able to establish plans that respond to the needs of a rapidly changing environment.
- Office work environment with travel to communities.
Preferred
- Experience in home building is a plus but not required.
Benefits
- M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.
M/I Homes
3.7 Glassdoor
M/I Homes has been building new homes of outstanding quality and superior design for more than 50 years and is known nationally for the M/I Difference: Whole Home Building Standards, Design, M/I Financial, and our industry leading Transferable Structural Warranty.Founded in 1976 by Melvin and Irving Schottenstein, we have fulfilled the dreams of over 170,000 homeowners. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Fort Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.Listed on the New York Stock Exchange, M/I Homes serves a broad segment of the housing market including first-time, move-up, luxury and empty nester buyers.
Founded in 1976
Columbus, Ohio, USA
65% recommend to a friend
83% CEO approval
Traffic Signals
Monthly Google Ads Budget
$25.3K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$250M
Last Raise
$250M
Post IPO Debt, 6 months ago
Funding History
- Sep 2025Post IPO Debt • $250M