3 weeks ago
Sr. Product Marketing Manager, Customer Advocacy - NYC
Datasite
New York City, NY (Hybrid)Full time$119K/yr – $207K/yr
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Sr. Product Marketing Manager, Customer Advocacy - NYC
New York City, NY (Hybrid)
$119K/yr – $207K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
Job Summary
Own and drive Datasite's voice of the customer program, customer advisory council, and in-house research to shape product, marketing, and go-to-market strategies, while building scalable storytelling assets and customer insights
- lead customer listening and advocacy programs to surface actionable signals
- translate findings into clear recommendations for product, marketing, and GTM
Job Description
Responsibilities
- Voice of the customer: Design and own Datasite’s voice of the customer program (methodology, cadence, and governance) to create a regular drumbeat of customer listening from opportunity creation through repeat purchase. Build reporting that makes customer sentiment visible and actionable, including signals that surface advocates and flag customer risk. Implement social listening practices to monitor brand conversations, emerging customer themes, and competitive signals across digital channels.
- Customer advisory council: Own Datasite’s Customer Advisory council from end to end. Lead in-person and virtual sessions driving structured dialogue between strategic customers and Datasite leadership. Synthesize feedback into clear recommendations that inform product, marketing, and go-to-market decisions
- Customer stories: Build a world-class library of customer stories. Work across marketing teams to get them seen, used, and working hard at every stage of the buyer journey. Create enablement assets like one-page case studies, slides, and talk tracks for sales teams to use as success stories.
- Customer research: Be Datasite’s in-house customer intelligence engine — conducting rigorous research that informs positioning, product roadmap, messaging, and go-to-market strategy. Design and run qualitative and quantitative customer research: interviews, surveys, win/loss analysis, and persona validation. Build feedback loops with sales and customer success to keep Datasite’s customer intelligence current.
Requirements
- 5–10 years of experience in product marketing, customer marketing, or a closely related field — ideally in B2B SaaS or enterprise technology.
- Proven track record building or managing customer advocacy programs, customer advisory boards, or voice of customer initiatives.
- Experience conducting qualitative and quantitative customer research and translating findings into clear strategic recommendations.
- Excellent relationship-building skills — you’re as comfortable in a room with a C-suite customer as you are partnering with internal teams.
- Experience with social listening tools and third-party review sites to turn online conversations into actionable insight.
- Strong project management chops — you can run multiple programs simultaneously without dropping the ball.
- Familiarity with M&A, financial services, or deal technology is a plus — but curiosity and drive to learn matter more.
- Bachelors degree required, post-graduate degree a bonus.
Preferred
- Familiarity with M&A, financial services, or deal technology is a plus — but curiosity and drive to learn matter more.
Benefits
- Benefits include health insurance (medical, dental, vision), a retirement savings plan, paid time off, and other employee benefits.
Datasite
4.1 Glassdoor
We empower dealmakers around the world with the tools they need to succeed across the entire M&A journey.
Founded in 1968
Minneapolis, Minnesota, USA
1.4K employees (113 in marketing)
83% recommend to a friend
93% CEO approval
Salaries
Posted range
$119K/yr – $207K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
86 (6% of company)
Median Career Experience
13.5 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Merlin Piscitelli
Chief Marketing Officer at Datasite Group
At the company for 7 years 7 months
Esther B.
Sr. Vice President, Marketing
At the company for 10 years 3 months
Kevin Shea
EVP, Global Marketing Operations & Enablement
At the company for 9 years 9 months
🚀 John Fernandez
Senior Vice President, Global Demand Generation
At the company for 1 year 8 months
Traffic Signals
Monthly Visitors
586.6K
Monthly Google Ads Budget
$47.6K
Traffic Source Mix
Search
23.8%
Direct
68.4%
Referral
5.2%
Social
0.9%
Paid
1.5%
Headcount Trend
Current headcount: ~1.4K