Own media relations, strategic client comms, and creator partnerships for a PR roster in the CPG space, while guiding senior counsel and coordinating day-to-day account work.

Media relations & campaigns: build long-lead to digital coverage and product-focused placements.
Client leadership support: partner with executives on strategic comms and contribute to ideation sessions.

Job Description

Responsibilities

Partner with executives to execute strategic communications campaigns for the division’s clients
Support media and influencer relations for an assortment of the division's clients with an emphasis on product placement and consumer coverage
Establish and maintain a network of media contacts across long-lead, short-lead, and digital publications
Draft media materials - including press releases, pitches, media lists and messaging documents - for the division’s key clients with support from senior team members
Manage the day-to-day activities of an Account Coordinator
Keep division head apprised of account status including big ideas, issues and opportunities
Contribute to brainstorm/ideation sessions with internal team members
Manage relationships with representatives and managers for content creators and talent

Requirements

Three to four years of PR experience
Demonstrated experience managing others for Account Executive role
Demonstrated experience in working within the CPG space is required for this role, while experience working with talent is preferred
Prior agency experience is required for this role
A 4-year college degree
A strong and current understanding of social media platforms as well as notable content creators in the space

Preferred

experience working with talent is preferred
Existing relationships with long lead, short lead and digital editors is preferred
A strong and current understanding of social media platforms as well as notable content creators in the space

Benefits

Comprehensive medical benefits including health, dental and vision coverage
Remote-friendly, hybrid work model with offices in New York and LA
PTO plan that varies by level and tenure
Designated days off for mental health and wellness
401(K) plan
Quarterly Company outings and team activities designed to promote knowledge and connectivity
Full Picture University (FPU) and CEO master classes to fuel professional growth and development
Mentorship from seasoned industry experts

Full Picture

Full Picture is a collective of entrepreneurial-minded, cross-industry experts who dream big, connect the dots in unexpected ways, and consistently deliver legacy-defining initiatives for our clients. We have four divisions that work separately or together to develop amazing ideas and drive powerful results. Public Relations – Build buzz and create stand-out media moments through expert brand positioning, targeted press coverage, and special events.Brand Management – Transform ideas into business opportunities through brand partnerships and brand extension deals, including endorsements, sponsorships, and licensing.Production – Develop and create original TV and digital content across all media platforms, engaging talent and captivating audiences with compelling stories.Consulting – Leverage rich experience and a best-in-class network across multiple industries to deliver unique opportunities that take our clients to the next level.

Founded in 1999

New York, New York, USA

121 employees (29 in marketing)

www.fullpicture.com

Traffic Signals

Monthly Visitors

Traffic Source Mix

28.7%

Direct

46.5%

Referral

5.8%

Social

17.5%

Paid

1.5%

Headcount Trend

Current headcount: ~121

Marketing Team

Marketing Team Size

21 (17% of company)

Marketing Roles Posted (Last 30 Days)

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Responsibilities

Partner with executives to execute strategic communications campaigns for the division’s clients
Support media and influencer relations for an assortment of the division's clients with an emphasis on product placement and consumer coverage
Establish and maintain a network of media contacts across long-lead, short-lead, and digital publications
Draft media materials - including press releases, pitches, media lists and messaging documents - for the division’s key clients with support from senior team members
Manage the day-to-day activities of an Account Coordinator
Keep division head apprised of account status including big ideas, issues and opportunities
Contribute to brainstorm/ideation sessions with internal team members
Manage relationships with representatives and managers for content creators and talent

Requirements

Three to four years of PR experience
Demonstrated experience managing others for Account Executive role
Demonstrated experience in working within the CPG space is required for this role, while experience working with talent is preferred
Prior agency experience is required for this role
A 4-year college degree
A strong and current understanding of social media platforms as well as notable content creators in the space

Preferred

experience working with talent is preferred
Existing relationships with long lead, short lead and digital editors is preferred
A strong and current understanding of social media platforms as well as notable content creators in the space

Benefits

Comprehensive medical benefits including health, dental and vision coverage
Remote-friendly, hybrid work model with offices in New York and LA
PTO plan that varies by level and tenure
Designated days off for mental health and wellness
401(K) plan
Quarterly Company outings and team activities designed to promote knowledge and connectivity
Full Picture University (FPU) and CEO master classes to fuel professional growth and development
Mentorship from seasoned industry experts