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4 months ago

Now Hiring - Chief Marketing Officer (CMO) - Growth & Acquisition Architect

How To MANAGE a Small Law Firm

Miami, FL (Remote)Full time$110K/yr – $292K/yr

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How To MANAGE a Small Law Firm

Now Hiring - Chief Marketing Officer (CMO) - Growth & Acquisition Architect

Miami, FL (Remote)

$110K/yr – $292K/yrSenior Level10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead marketing strategy and coaching for solo and small-law firms to drive measurable client acquisition and growth.

Must-have: 10+ years as CMO or senior marketing strategist with service businesses.
Standout: Proven ROI-driven direct-response campaigns and funnel optimization.
Standout: Remote, client-facing leadership with vendor and cross-functional collaboration.

Job Description

Responsibilities

Conduct marketing diagnostics with law firm owners to identify strengths, gaps, and growth opportunities.
Design and guide direct-response marketing strategies that drive measurable client acquisition.
Help firms develop marketing systems including funnels, calls-to-action, and list-building strategies.
Evaluate existing marketing campaigns and realign strategies when ROI is not being achieved.
Coach law firm owners on marketing strategy, execution, and performance improvement.
Provide constructive feedback when marketing efforts are not producing results.
Balance encouragement with accountability to ensure agreed-upon actions are implemented.
Help clients overcome common entrepreneurial mindset challenges such as perfectionism or hesitation.
Identify and prioritize key marketing KPIs across multiple campaigns.
Use CRM systems, dashboards, and analytics to track marketing performance.

Requirements

MUST HAVE 10+ YEARS EXPERIENCE AS A CHIEF MARKETING OFFICER
Have served as a CMO, marketing strategist, or senior marketing consultant
Have experience working with growing service-based businesses
Experience working with small to mid-sized service businesses
Significant experience designing and leading direct-response marketing campaigns
Demonstrated track record of driving measurable ROI
Strong understanding of funnels, lead generation, conversion optimization, and list-building
Ability to translate marketing data into clear business decisions
Proven experience helping businesses scale from $10M to $30M in revenue
You may consider having experience evaluating marketing vendors and campaign performance

Preferred

Enjoy coaching entrepreneurs and business owners
Are comfortable providing honest, constructive feedback
Thrive in a remote, client-facing leadership role

How To MANAGE a Small Law Firm

Happy lawyers make more money. And broke lawyers don’t do anyone any good...least of all their clients, their family, or themselves. We are the leading, largest, biggest, and best provider of outside Chief Executive Officer (CEO), Chief Operating Officer (COO), and Chief Financial Officer (CFO) services exclusively for the solo and small law firm market. Whether you’re just starting out, you’re earning seven figures, or you’re somewhere in between... if you run a solo or small law firm and you are serious about growing your firm, making more money, and having fun in the process, you’ve come to the right place. Find out why more than 700 small law firm owners engage in our services and call it one of the best decisions they’ve ever made. Visit our website for more details.

Founded in 2008

Miami, Florida, USA

126 employees

howtomanageasmalllawfirm.com

Traffic Signals

Monthly Visitors

8.4K

Traffic Source Mix

19.2%

Direct

38.6%

Referral

3.1%

Social

3.3%

Paid

0.5%

Headcount Trend

Current headcount: ~126

Recent News

The AI Disclosure Laws That Solo And Small Firms Really Need To Know About

Oct 23, 2025 • Above the Law

Getting Paid What You Deserve While Running A Law Practice

Oct 17, 2025 • Above the Law

Thriving As A Small Law Firm Is All About Tiny Adjustments

Sep 11, 2025 • Above the Law

Responsibilities

Conduct marketing diagnostics with law firm owners to identify strengths, gaps, and growth opportunities.
Design and guide direct-response marketing strategies that drive measurable client acquisition.
Help firms develop marketing systems including funnels, calls-to-action, and list-building strategies.
Evaluate existing marketing campaigns and realign strategies when ROI is not being achieved.
Coach law firm owners on marketing strategy, execution, and performance improvement.
Provide constructive feedback when marketing efforts are not producing results.
Balance encouragement with accountability to ensure agreed-upon actions are implemented.
Help clients overcome common entrepreneurial mindset challenges such as perfectionism or hesitation.
Identify and prioritize key marketing KPIs across multiple campaigns.
Use CRM systems, dashboards, and analytics to track marketing performance.

Requirements

MUST HAVE 10+ YEARS EXPERIENCE AS A CHIEF MARKETING OFFICER
Have served as a CMO, marketing strategist, or senior marketing consultant
Have experience working with growing service-based businesses
Experience working with small to mid-sized service businesses
Significant experience designing and leading direct-response marketing campaigns
Demonstrated track record of driving measurable ROI
Strong understanding of funnels, lead generation, conversion optimization, and list-building
Ability to translate marketing data into clear business decisions
Proven experience helping businesses scale from $10M to $30M in revenue
You may consider having experience evaluating marketing vendors and campaign performance

Preferred

Enjoy coaching entrepreneurs and business owners
Are comfortable providing honest, constructive feedback
Thrive in a remote, client-facing leadership role