3 months ago
Marketing Mix Modeling Lead
Toyota North America
Plano, TX (On-site)Full time
Marketing jobs
4 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing Mix Modeling Lead
Plano, TX (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead marketing mix modeling to quantify media impact and guide marketing investments.
- Own end-to-end MMM development, validation, and reporting to executives.
- Must-have: 5+ years in data analysis with marketing mix modeling and collaboration with data scientists.
- Standout: Experience working with MMM vendors such as Analytic Partners or TransUnion.
Job Description
Responsibilities
- Develop, maintain, and enhance marketing mix models to measure the impact of media and non-media drivers on business performance.
- Analyze historical sales, campaign, promotional, digital, and external market data to identify key business drivers and performance trends.
- Serve as lead for presenting insights, recommendations, and readouts to internal and external stakeholders.
- Prepare clear and compelling presentations, dashboards, and reports. Conduct training and education sessions for MMM methodology and readouts.
- Oversee the development, maintenance, and enhancements of measurement strategies and frameworks around campaign reporting and MMM. Derive insights and analytics from reporting to support business decision making.
- Partner with marketing, media, finance, and analytics teams to translate business questions into measurement frameworks and actionable insights.
- Bridge insights and recommendations from MMM to campaign analytics: Manage Marketing Tactic measurement framework inclusive of Test & Learns, Pilots, Brand Lift, A/B testing, etc.
- Evaluate channel effectiveness across paid, owned, and earned media to support budget allocation and investment optimization.
- Conduct scenario planning and forecasting analyses to estimate the impact of different marketing strategies and spending levels.
- Ensure data quality and integrity by validating inputs, assumptions, and modeling outputs.
Requirements
- Bachelor’s degree in Marketing, Economics, Analytics, Statistics, Data Science, or a related field or equivalent work-related experience
- 5+ years of experience in data analysis and insights with a focus on marketing mix modeling. Demonstrated experience working with data scientists and/or statisticians to drive marketing mix model insights
- Previous experience in Excel working with data hierarchies and understanding big data sources to drive insights
- Previous experience building executive level and technical PowerPoint presentations that translate data into storytelling and actionable insights
- Strong analytical and problem-solving abilities with a solid understanding of statistical modeling techniques and their application in marketing
- Excellent verbal and written communication skills with the ability to present complex data findings to non-technical stakeholders in a clear and engaging manner
- Meticulous attention to detail with a strong focus on data accuracy and integrity
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Previous experience working with MMM vendors (Analytic Partners, Transunion, etc)
Preferred
- Graduate Degree
- Experience in statistical software and programming languages such as Python, R, SQL, SAS, or MATLAB.
- Proficient with data visualization tools like Tableau or Looker a plus.
- Experience in Automotive industry
- Agency experience or media planning
Benefits
- A work environment built on teamwork, flexibility and respect
- Professional growth and development programs to help advance your career, as well as tuition reimbursement
- Team Member Vehicle Purchase Discount
- Toyota Team Member Lease Vehicle Program (if applicable)
- Comprehensive health care and wellness plans for your entire family
- Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
- Paid holidays and paid time off
- Referral services related to prenatal services, adoption, childcare, schools and more
- Relocation Assistance (if applicable)
Toyota North America
At Toyota, we’re known for making some of the highest quality vehicles on the road. But there is more to our story. We believe in putting people first and creating opportunities for our team members to build careers as unique as they are. As one of the world’s most admired brands, we are leading the way to the future of mobility, so everyone can move freely, happily and comfortably. We have big dreams and believe that nothing is impossible. Ready to Dream, Do and Grow with us?
Traffic Signals
Monthly Visitors
19.1M
Monthly Google Ads Budget
$6.8M
Traffic Source Mix
Search
52.2%
Direct
39.3%
Referral
5.4%
Social
1.3%
Paid
1.6%
Headcount Trend
Current headcount: ~21.8K
Marketing Team
Marketing Team Size
623 (3% of company)
Median Career Experience
14.5 years
Median Tenure
5.7 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Michael Tripp
Group Vice President Marketing
At the company for 31 years 7 months
Steven Curtis
Vice President, Olympic Marketing
At the company for 13 years
Justin Lohmeyer
Parts and Service Marketing Manager
At the company for 12 years 3 months
Jennifer Ghurani, SPHR
Manager, Talent Acquisition - College and High Volume
At the company for 9 months
Funding
Total Funding
$4.5M
Last Raise
$4.5M
Grant, 1 years ago
Funding History
- Dec 2024Grant • $4.5M