4 hrs ago
Paid Media Specialist
tastylive
Chicago, IL (Hybrid)Full time$75K/yr – $110K/yr
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Paid Media Specialist
Chicago, IL (Hybrid)
$75K/yr – $110K/yrMid Level3+ years expFull time
Posted 4 hrs ago
Job Summary
Own media planning and execution from brief to launch, coordinating between Creative, Performance, and external agencies while optimizing through AI tools.
- Own campaign timelines and trafficking
- Collaborate with external agencies and DV360/CM360 setup
Job Description
Responsibilities
- Support media planning and channel strategy, helping shape how and where campaigns run
- Manage the logistics of campaigns as they move from brief through creative and into launch, keeping timelines on track and coordinating between Creative, Performance, and our external agency
- Manage Google Marketing Platform tools (DV360, CM360, and Floodlights) to support campaign setup, tracking, and delivery
- Coordinate with our agency on ad trafficking, confirming specs, timing, and setup are correct before campaigns go live
- Write and refine advertising copy
- Manage campaign timelines and day-to-day logistics to keep launches on schedule
- Manage relationships with external agencies to ensure campaigns launch and run smoothly
- Use AI tools and other resources to find efficiencies and improve processes
Requirements
- 3+ years of experience in paid media
- Experience with media planning and channel strategies
- Exposure to the full process of launching a media campaign, from brief to creative to launch to reporting
- Experience trafficking ads
- Experience writing paid search copy with an understanding of the underlying mechanics
- Experience with ad tech platforms required; DV360 and CM360 (including Floodlight) experience preferred
- Experience managing campaign timelines, logistics, and relationships with external agencies
- Comfort using AI tools to find efficiencies
Preferred
- Experience in fintech, trading, and/or regulatory industries
- Google Tag Manager experience
tastylive
4.6 Glassdoor
Welcome to the LinkedIn Company Page of tastylive, America's most watched financial network. Follow us for the latest and greatest segments from our most popular shows like Market Measures, Good Trade Bad Trade, Where Do I Start? and Bootstrapping in America, as well updates on our new products, services and career opportunities.What is tastylive?tastylive is a financial network that aims to make investing fun. Tune in and join Tom Sosnoff, Tony Battista and more for 8 hours of live, actionable Market Talk everyday during Market Hours, starting at 7:00am CT.
Founded in 2011
Chicago, Illinois, USA
73 employees (29 in marketing)
100% recommend to a friend
100% CEO approval
Salaries
Posted range
$75K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
22 (30% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$47M
Last Raise
Series C, 7 years ago
Traffic Signals
Monthly Visitors
344.7K
Traffic Source Mix
Search
35.9%
Direct
57.7%
Referral
4.5%
Social
1.5%
Paid
0.4%
Headcount Trend
Current headcount: ~73